Exam 11: Developing New Products

Motorola was a pioneer in developing cell phone technology,but their early phones weighed several pounds and required frequent recharging.As a pioneer,Motorola:

Biotechnology companies often conduct internal R&D efforts but do not bring new products to market.Instead,new biotechnology products come to market through:

New-to-the-world products that create new markets can add tremendous value to firms.

When consumers see their friends using an innovation,it often persuades them to try it too.

When testing new products,most firms consider the question of whether testing products on animals:

Marketing is a dynamic practice.While you are watching your competitors,they are watching you.Assume that you have just redesigned a product that is in the mature phase of the product life cycle and have identified some new market segments.How do you think your competitors will respond?

The pharmaceutical industry often justifies the high prices for new drugs by arguing that they research as many as one hundred new compounds before they come up with one __________,an extremely successful product that pays for the costs associated with the other attempts to develop new products.

What is the difference between an innovator and an early adopter?

The growth phase of the product life cycle is always dynamic.Which of the following does NOT occur in this phase?

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to come up with names for a new beach resort.You are engaged in __________,a form of idea generation.

The __________ diffusion of innovation group is crucial because few new products can be profitable until this large group buys them.

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing,but the most important question is:

Concept testing is important because it can:

Think back to a time when you have said,"This is great idea.How come nobody thought of this before?" Assuming no one has thought of it before,what would be the first steps to take to develop a new product idea?

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is:

The __________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

A(n)__________ is a fee paid by manufacturers to get new products into stores or to gain more or better shelf space for products.

Bob and George both live in the U.S.Bob recently asked for George's cell phone number,but George said he didn't have one.George would probably be considered a(n)__________ in the diffusion of innovation process.