Exam 11: Developing New Products

Zappos.com,an online shoe store,worked to overcome the problem of new product __________ with its easy,no hassle return procedure.

Ken's new product seemed like a perfect new addition to the product line,but he was getting some pushback from distributors,who did not seem to want to take on the new product.What options would make the most sense for Ken?

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for:

The diffusion of innovation theory focuses on:

When microwaves were new,they often cost over $300,were huge,and full of numerous settings and options.Brenda and Bart waited,concerned about potential health hazards and wishing for more choices in the market.By the time they purchased a microwave,sales had leveled off and prices had declined significantly.Brenda and Bart were part of the __________ diffusion of innovation group.

During __________ stage of the product life cycle there are few but an increasing number of competitors.

Many home design businesses volunteer to provide their latest products for home tour fundraisers because they know their new products will benefit from:

One of the key characteristics of brainstorming sessions is that:

Inkjet personal computer printers were a big improvement over the dot matrix printers they replaced.Inkjet printers gained rapid acceptance in the marketplace primarily because of their:

The most challenging part of applying the product life cycle concept is that managers do not know exactly how long each stage of the cycle will last.

Describe your actions (or someone you know)in a situation where you were an innovator in the diffusion of innovation curve.

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and:

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars:

Even if they succeed,all consumers do not adopt new-to-the-world products at the same time.

Which of the following is NOT one of the benefits to a firm of new product development?

Which of the following industries tend to use R&D departments as a significant source of new product ideas?

New product development adds value to a firm's products and services through innovation.

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following EXCEPT:

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Although innovation strategies may not work in the long run,overriding short-term reasons compel firms to introduce new products and services.