Question 1

For new product marketers,early adopters are important because they tend to be:

Accepted Answer

A)  few in number. 
B)  the first to adopt a new product. 
C)  opinion leaders. 
D)  fond of prototypes. 
E)  alpha testing enthusiasts. 
A)  few in number. 
B)  the first to adopt a new product. 
C)  opinion leaders. 
D)  fond of prototypes. 
E)  alpha testing enthusiasts.

Question 2

What can go wrong in the market testing phase?

Accepted Answer

Students should demonstrate co

Question 3

During the __________ stage of the product life cycle,firms either position themselves for a niche market of loyal consumers or they exit the market.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 4

General Electric is developing a new magnetic resonance imaging (MRI)device to be marketed to family practice physicians.These new machines will be much smaller and less expensive than the existing MRI machines now in most hospitals.What factors will probably affect the diffusion of these new machines?

Accepted Answer

First,the relative advantage is signific

Question 5

__________ is important for rapid diffusion of new products because products that are consistent with consumers' past behavior and values will be more readily accepted.

Accepted Answer

A)  Relative advantage 
B)  Compatibility 
C)  Observability 
D)  Complexity 
E)  Trialability 
A)  Relative advantage 
B)  Compatibility 
C)  Observability 
D)  Complexity 
E)  Trialability

Question 6

Without new products,a firm can:

Accepted Answer

A)  only market to current customers or similar customers. 
B)  only diversify into new product lines. 
C)  focus on product reincarnation. 
D)  increase prices,because they have only a few products. 
E)  worry less about competitors' actions. 
A)  only market to current customers or similar customers. 
B)  only diversify into new product lines. 
C)  focus on product reincarnation. 
D)  increase prices,because they have only a few products. 
E)  worry less about competitors' actions.

Question 7

__________ involves taking apart a product,analyzing it,and creating an improved product that does not infringe on the competitor's patents.

Accepted Answer

A)  Spinning 
B)  Reverse engineering 
C)  Selective dissection 
D)  Redistribution 
E)  Creative destruction 
A)  Spinning 
B)  Reverse engineering 
C)  Selective dissection 
D)  Redistribution 
E)  Creative destruction

Question 8

The process by which the use of a new product or service spreads throughout a market group is referred to as:

Accepted Answer

A)  new product introduction. 
B)  lead user dispersion. 
C)  diffusion of innovation. 
D)  the product life cycle. 
E)  product development diffusion. 
A)  new product introduction. 
B)  lead user dispersion. 
C)  diffusion of innovation. 
D)  the product life cycle. 
E)  product development diffusion.

Question 9

Some products may stay comfortably in the maturity phase of the product life cycle often until a new product emerges to replace them.An example of such a mature product is:

Accepted Answer

A)  e-books. 
B)  refrigerators. 
C)  the VCR. 
D)  smart phones. 
E)  None of these.No product can stay in the mature phase and survive for very long. 
A)  e-books. 
B)  refrigerators. 
C)  the VCR. 
D)  smart phones. 
E)  None of these.No product can stay in the mature phase and survive for very long.

Question 10

R&D consortia often include:

Accepted Answer

A)  university laboratories. 
B)  government agencies. 
C)  non-profit organizations. 
D)  competing firms in an industry. 
E)  all of these. 
A)  university laboratories. 
B)  government agencies. 
C)  non-profit organizations. 
D)  competing firms in an industry. 
E)  all of these.

Question 11

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over twenty years.Windows will likely remain in the mature stage of the product life cycle:

Accepted Answer

A)  indefinitely. 
B)  until it rules the world. 
C)  until a superior product comes along to replace it. 
D)  unless Microsoft repositions Windows as an introductory stage product. 
E)  all of these. 
A)  indefinitely. 
B)  until it rules the world. 
C)  until a superior product comes along to replace it. 
D)  unless Microsoft repositions Windows as an introductory stage product. 
E)  all of these.

Question 12

Which of the following is an example of "timing" in new product development?

Accepted Answer

A)  Launching new fashion products just before the new sales season. 
B)  Releasing G and PG rated movies at the beginning of summer. 
C)  Offering sample textbooks in spring for fall adoptions. 
D)  Announcing new technology products at the annual COMDEX computer trade show. 
E)  All of these. 
A)  Launching new fashion products just before the new sales season. 
B)  Releasing G and PG rated movies at the beginning of summer. 
C)  Offering sample textbooks in spring for fall adoptions. 
D)  Announcing new technology products at the annual COMDEX computer trade show. 
E)  All of these.

Question 13

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or:

Accepted Answer

A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing. 
A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing.

Question 14

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Accepted Answer

A)  Late majority 
B)  Early majority 
C)  Laggards 
D)  Early adopters 
E)  Innovators 
A)  Late majority 
B)  Early majority 
C)  Laggards 
D)  Early adopters 
E)  Innovators

Question 15

If the __________ diffusion of innovation group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 16

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.

Accepted Answer

A)  early adopters 
B)  market testers 
C)  lead users 
D)  reverse engineers 
E)  concept testers 
A)  early adopters 
B)  market testers 
C)  lead users 
D)  reverse engineers 
E)  concept testers

Question 17

Why is it important for marketers to understand the product life cycle?

Accepted Answer

Product strategies and tactics

Question 18

Before the development of computer-assisted design software,many firms handcrafted __________,wooden or clay models that served as rough physical representations of the new product.

Accepted Answer

A)  premarket tests 
B)  blockbusters 
C)  prototypes 
D)  storyboards 
E)  designer models 
A)  premarket tests 
B)  blockbusters 
C)  prototypes 
D)  storyboards 
E)  designer models

Question 19

When a manufacturer launches a new product,it may offer __________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Accepted Answer

A)  trade promotions 
B)  trade shows 
C)  trade-in allowances 
D)  trade discounts 
E)  trade budgets 
A)  trade promotions 
B)  trade shows 
C)  trade-in allowances 
D)  trade discounts 
E)  trade budgets

Question 20

In new product development,what advantage do first movers have?

Accepted Answer

They are the first firm in a p

For new product marketers,early adopters are important because they tend to be:

What can go wrong in the market testing phase?

During the __________ stage of the product life cycle,firms either position themselves for a niche market of loyal consumers or they exit the market.

__________ is important for rapid diffusion of new products because products that are consistent with consumers' past behavior and values will be more readily accepted.

Without new products,a firm can:

__________ involves taking apart a product,analyzing it,and creating an improved product that does not infringe on the competitor's patents.

The process by which the use of a new product or service spreads throughout a market group is referred to as:

Some products may stay comfortably in the maturity phase of the product life cycle often until a new product emerges to replace them.An example of such a mature product is:

R&D consortia often include:

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over twenty years.Windows will likely remain in the mature stage of the product life cycle:

Which of the following is an example of "timing" in new product development?

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or:

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

If the __________ diffusion of innovation group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.

Why is it important for marketers to understand the product life cycle?

Before the development of computer-assisted design software,many firms handcrafted __________,wooden or clay models that served as rough physical representations of the new product.

When a manufacturer launches a new product,it may offer __________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

In new product development,what advantage do first movers have?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 11: Developing New Products

For new product marketers,early adopters are important because they tend to be:

What can go wrong in the market testing phase?

During the __________ stage of the product life cycle,firms either position themselves for a niche market of loyal consumers or they exit the market.

__________ is important for rapid diffusion of new products because products that are consistent with consumers' past behavior and values will be more readily accepted.

Without new products,a firm can:

__________ involves taking apart a product,analyzing it,and creating an improved product that does not infringe on the competitor's patents.

The process by which the use of a new product or service spreads throughout a market group is referred to as:

Some products may stay comfortably in the maturity phase of the product life cycle often until a new product emerges to replace them.An example of such a mature product is:

R&D consortia often include:

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over twenty years.Windows will likely remain in the mature stage of the product life cycle:

Which of the following is an example of "timing" in new product development?

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or:

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

If the __________ diffusion of innovation group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.

Why is it important for marketers to understand the product life cycle?

Before the development of computer-assisted design software,many firms handcrafted __________,wooden or clay models that served as rough physical representations of the new product.

When a manufacturer launches a new product,it may offer __________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

In new product development,what advantage do first movers have?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters