Exam 11: Developing New Products

When McDonalds comes up with a new drink or sandwich for its fast food stores,they often market it in a dozen or so of their outlets.When they do this,they are engaged in:

By the time BMW and Mercedes Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the __________ stage of the product life cycle.

Innovators are a critical group of new product adopters because they:

What is the difference between alpha testing and beta testing?

Jennifer has just taken over a line of organic teas for her company.She looks at the company records and sees sales have peaked,profit margins are declining,and there are many new competitors in that category.Which stage of the product life cycle are her teas in?

Which of the following is NOT one of the four product life cycle stages?

Animal testing restrictions can cause a number of problems for marketers as they develop new products.What are some marketing opportunities inherent in this situation?

Which of the following would NOT be part of the launch of a new product?

Companies that develop customized-business software often work closely with their customers when installing their products.This close contact often creates new product ideas through:

Early personal computers cost several thousand dollars,allowing competitors:

During the __________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

At the end of a brainstorming session,participants are often asked to:

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as:

A major limitation in the use of internal R&D departments for new idea generation is that:

The __________ step in the product development process is critical because it requires tremendous resources and extensive coordination of all aspects of the marketing mix.

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered __________ with consumers' needs and priorities.

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in:

Many marketers think personal computers in the United States are in the maturity stage of the product life cycle.What does this mean for manufacturers of personal computers? What can they do about it?

One of the key characteristics of brainstorming sessions is that bad ideas should be immediately rejected so the group can focus its attention on good ideas.

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because: