Question 1

The maturity phase of the product life cycle is characterized by greatly reduced competition.

Accepted Answer

A) True 
 B)False

Question 2

A good friend of yours wonders why you always seem to have the latest technology,long before anyone else.He then says,"I always want to wait until the bugs have been worked out.It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers,and what this means to marketers.

Accepted Answer

Student responses should be able to iden

Question 3

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority and laggards.

Accepted Answer

A) True 
 B)False

Question 4

In the diffusion of innovation curve,the late majority is the final group of buyers that like to avoid change and rely on traditional products until they are no longer available.

Accepted Answer

A) True 
 B)False

Question 5

Although innovation strategies may not work in the long run,overriding short-term reasons compel firms to introduce new products and services.

Accepted Answer

A) True 
 B)False

Question 6

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered ________ with consumers' needs and priorities.

Accepted Answer

A)  relative positioning 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability 
A)  relative positioning 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability

Question 7

Laura is about to launch a new product: herself! She is running for a local political office.First-time candidates quickly learn the importance of marketing.She has consulted with various experts,tested her campaign themes and messages with focus groups,and now is ready to do a full-scale product launch.Why is her product launch the most critical step? What will she need to do?

Accepted Answer

The product / candidate launch is the mo

Question 8

During the _______ stage of the product life cycle,there are few but an increasing number of competitors.

Accepted Answer

A)  Growth 
B)  Introduction 
C)  Maturity 
D)  Decline 
E)  Innovation 
A)  Growth 
B)  Introduction 
C)  Maturity 
D)  Decline 
E)  Innovation

Question 9

The diffusion of innovation theory focuses on

Accepted Answer

A)  the geographic boundaries of innovation. 
B)  the relationship between pioneer brands and imitators. 
C)  the psychological traits of innovators. 
D)  the rate at which consumers are likely to adopt a new product or service. 
E)  the way a product moves through the product life cycle. 
A)  the geographic boundaries of innovation. 
B)  the relationship between pioneer brands and imitators. 
C)  the psychological traits of innovators. 
D)  the rate at which consumers are likely to adopt a new product or service. 
E)  the way a product moves through the product life cycle.

Question 10

During the _____________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 11

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as

Accepted Answer

A)  premarket testing. 
B)  market testing. 
C)  alpha testing. 
D)  concept testing. 
E)  pre-launch testing. 
A)  premarket testing. 
B)  market testing. 
C)  alpha testing. 
D)  concept testing. 
E)  pre-launch testing.

Question 12

Inkjet personal computer printers were a big improvement over the dot matrix printers they replaced.Inkjet printers gained rapid acceptance in the marketplace primarily because of their

Accepted Answer

A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability. 
A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability.

Question 13

Why do many biotechnology firms license their new products?

Accepted Answer

These firms specialize in new

Question 14

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

Accepted Answer

A)  not having to pay advertising expenses. 
B)  using prototypes to dominate the market. 
C)  not needing to do test marketing. 
D)  establishing an early market share lead. 
E)  motivating laggards to buy their products. 
A)  not having to pay advertising expenses. 
B)  using prototypes to dominate the market. 
C)  not needing to do test marketing. 
D)  establishing an early market share lead. 
E)  motivating laggards to buy their products.

Question 15

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their

Accepted Answer

A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability. 
A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability.

Question 16

When consumers see their friends using an innovation,it often persuades them to try it too.

Accepted Answer

A) True 
 B)False

Question 17

Which step in the new product development process is the most critical to the survival of a firm,and why?

Accepted Answer

The product launch is the most

Question 18

The process by which the use of a new product or service spreads throughout a market group is referred to as

Accepted Answer

A)  new product introduction. 
B)  lead user dispersion. 
C)  diffusion of innovation. 
D)  the product life cycle. 
E)  product development diffusion. 
A)  new product introduction. 
B)  lead user dispersion. 
C)  diffusion of innovation. 
D)  the product life cycle. 
E)  product development diffusion.

Question 19

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

Accepted Answer

A)  beta testing. 
B)  market testing. 
C)  premarket tests. 
D)  test marketing. 
E)  concept testing. 
A)  beta testing. 
B)  market testing. 
C)  premarket tests. 
D)  test marketing. 
E)  concept testing.

Question 20

Which of the following is NOT a stage in the product life cycle?

Accepted Answer

A)  Introduction 
B)  Growth 
C)  Evaluation 
D)  Maturity 
E)  Decline 
A)  Introduction 
B)  Growth 
C)  Evaluation 
D)  Maturity 
E)  Decline

The maturity phase of the product life cycle is characterized by greatly reduced competition.

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority and laggards.

In the diffusion of innovation curve,the late majority is the final group of buyers that like to avoid change and rely on traditional products until they are no longer available.

Although innovation strategies may not work in the long run,overriding short-term reasons compel firms to introduce new products and services.

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered ________ with consumers' needs and priorities.

During the _______ stage of the product life cycle,there are few but an increasing number of competitors.

The diffusion of innovation theory focuses on

During the _____________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as

Inkjet personal computer printers were a big improvement over the dot matrix printers they replaced.Inkjet printers gained rapid acceptance in the marketplace primarily because of their

Why do many biotechnology firms license their new products?

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their

When consumers see their friends using an innovation,it often persuades them to try it too.

Which step in the new product development process is the most critical to the survival of a firm,and why?

The process by which the use of a new product or service spreads throughout a market group is referred to as

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

Which of the following is NOT a stage in the product life cycle?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

The maturity phase of the product life cycle is characterized by greatly reduced competition.

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority and laggards.

In the diffusion of innovation curve,the late majority is the final group of buyers that like to avoid change and rely on traditional products until they are no longer available.

Although innovation strategies may not work in the long run,overriding short-term reasons compel firms to introduce new products and services.

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered ________ with consumers' needs and priorities.

During the _______ stage of the product life cycle,there are few but an increasing number of competitors.

The diffusion of innovation theory focuses on

During the _____________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as

Inkjet personal computer printers were a big improvement over the dot matrix printers they replaced.Inkjet printers gained rapid acceptance in the marketplace primarily because of their

Why do many biotechnology firms license their new products?

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their

When consumers see their friends using an innovation,it often persuades them to try it too.

Which step in the new product development process is the most critical to the survival of a firm,and why?

The process by which the use of a new product or service spreads throughout a market group is referred to as

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

Which of the following is NOT a stage in the product life cycle?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters