Exam 12: Developing New Products

Some products may stay comfortably in the maturity phase of the product life cycle often until a new product emerges to replace them.An example of such a mature product is

The majority of new products are failures.

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Companies that develop customized-business software often work closely with their customers when installing their products.This close contact often creates new product ideas through

Robin carefully studies her options before buying new products.She enjoys new things,especially electronic games,and is very knowledgeable about them.Other people often ask her opinion.In the diffusion of innovation curve,which category does Robin fit in?

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

What type of event exposes retailers to large numbers of new products in a concentrated location?

All of the following are ways that manufacturers use promotion to generate demand for new products with consumers EXCEPT

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following EXCEPT

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are ____________,who can provide ideas for new and improved products.

When a manufacturer launches a new product,it may offer _________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

The CEO of David's firm just came back from a business seminar,and he called David into his office.He stated,"I just found out about the product life cycle curve in a strategy seminar.This is a great tool.I want you to drop whatever you're doing and inventory all of our products to determine exactly where they are in the product life cycle." David needs to think fast for a good answer because he knows that

Why is it important for marketers to understand the product life cycle?

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort.You are engaged in ________________,a form of new idea generation.

Which of the following is the correct sequence of new product adopters in the Diffusion of Innovation Curve?

Carmen is ready to launch her company's new product,a line of chocolate for diabetics,based on her instincts and knowledge from thirty years of marketing.Her staff is encouraging her to delay the launch until test marketing can be done.What are the advantages and disadvantages of each approach?

In new product development,what advantage do first movers have?

Bob and George live in the United States.Bob recently asked for George's cell phone number,but George said he didn't have one.George would probably be considered a(n)_________________ in the diffusion of innovation process.

Respond to the statement,"Create or die," from a new product innovation perspective.

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a(n)_______ in the MP3 player market.