Question 1

In many cases,pioneers lose their market lead and initial market share to imitators who

Accepted Answer

A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers. 
A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers.

Question 2

During the introduction stage of a product's life cycle,typical consumers are

Accepted Answer

A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards. 
A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards.

Question 3

________________ is the process by which ideas are transformed into new products and services that will help firms grow.

Accepted Answer

A)  Beta testing 
B)  Concept testing 
C)  Innovation 
D)  Reverse engineering 
E)  The product life cycle 
A)  Beta testing 
B)  Concept testing 
C)  Innovation 
D)  Reverse engineering 
E)  The product life cycle

Question 4

What is the difference between alpha testing and beta testing?

Accepted Answer

Alpha testing involves determining wheth

Question 5

Which of the following is LEAST likely to be a source of ideas for new products?

Accepted Answer

A)  R&D efforts 
B)  Licensing technology 
C)  Consumer research 
D)  Geodemographic segmentation 
E)  Brainstorming 
A)  R&D efforts 
B)  Licensing technology 
C)  Consumer research 
D)  Geodemographic segmentation 
E)  Brainstorming

Question 6

New product development adds value to a firm's products and services through innovation.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is NOT one of the benefits to a firm of new product development?

Accepted Answer

A)  Reduced costs of production. 
B)  Satisfying the changing needs of current and new customers. 
C)  Avoiding market saturation from products that have been on the market for a long time. 
D)  Creating diversification and reducing risk. 
E)  Keeping up in a market where sales come mostly from new products. 
A)  Reduced costs of production. 
B)  Satisfying the changing needs of current and new customers. 
C)  Avoiding market saturation from products that have been on the market for a long time. 
D)  Creating diversification and reducing risk. 
E)  Keeping up in a market where sales come mostly from new products.

Question 8

Before the development of computer-assisted design software,many firms handcrafted ______,wooden or clay models that served as rough physical representations of the new product.

Accepted Answer

A)  premarket tests 
B)  blockbusters 
C)  prototypes 
D)  storyboards 
E)  designer models 
A)  premarket tests 
B)  blockbusters 
C)  prototypes 
D)  storyboards 
E)  designer models

Question 9

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

Accepted Answer

A)  cost savings. 
B)  late majority marketing. 
C)  establishing a completely new market. 
D)  the ability to avoid paying pioneers for new product development. 
E)  capitalizing on existing consumer preferences. 
A)  cost savings. 
B)  late majority marketing. 
C)  establishing a completely new market. 
D)  the ability to avoid paying pioneers for new product development. 
E)  capitalizing on existing consumer preferences.

Question 10

Even if they succeed,new-to-the-world products are

Accepted Answer

A)  not always profitable. 
B)  not adopted by everyone at the same time. 
C)  sometimes copycat brands. 
D)  not subject to the law of first movers. 
E)  typically very short-lived. 
A)  not always profitable. 
B)  not adopted by everyone at the same time. 
C)  sometimes copycat brands. 
D)  not subject to the law of first movers. 
E)  typically very short-lived.

Question 11

Now that the consumer demand is building for Miranda's new organic shampoo,she and her team face a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

Accepted Answer

A)  How much should be shipped initially to the stores? 
B)  Where should the merchandise be stored: at distribution centers or shipped directly to the stores? 
C)  Which retailers are chosen to sell the product? 
D)  Are the packaging colors working well with the target markets? 
E)  Should the manufacturer be involved in reordering decisions? 
A)  How much should be shipped initially to the stores? 
B)  Where should the merchandise be stored: at distribution centers or shipped directly to the stores? 
C)  Which retailers are chosen to sell the product? 
D)  Are the packaging colors working well with the target markets? 
E)  Should the manufacturer be involved in reordering decisions?

Question 12

The _________________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 13

Which of the following would NOT be part of the launch of a new product?

Accepted Answer

A)  Educational efforts for complex or conceptually new products 
B)  Technical support staff for technical products 
C)  Determining the price for the product 
D)  Incentives for distributors 
E)  Starting to make preliminary decisions about the target market 
A)  Educational efforts for complex or conceptually new products 
B)  Technical support staff for technical products 
C)  Determining the price for the product 
D)  Incentives for distributors 
E)  Starting to make preliminary decisions about the target market

Question 14

Describe a product that is in the early majority stage of the new product diffusion curve.

Accepted Answer

Answers will vary but should include a p

Question 15

Innovators are a critical group of new product adopters because they

Accepted Answer

A)  are the major source of innovation. 
B)  act as reverse engineering consultants. 
C)  help with test marketing. 
D)  help the product gain market acceptance. 
E)  extend the product life cycle. 
A)  are the major source of innovation. 
B)  act as reverse engineering consultants. 
C)  help with test marketing. 
D)  help the product gain market acceptance. 
E)  extend the product life cycle.

Question 16

When John began helping his favorite uncle Burton with his finances,he discovered his uncle was still renting a rotary-dial telephone from the phone company.Uncle Burton had paid thousands of dollars in rental fees over the previous forty years.Uncle Burton is a(n)______________ in the diffusion of innovation process for telephones.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 17

Which of the following is NOT one of the four product life cycle stages?

Accepted Answer

A)  Introduction 
B)  Leveling 
C)  Maturity 
D)  Growth 
E)  Decline 
A)  Introduction 
B)  Leveling 
C)  Maturity 
D)  Growth 
E)  Decline

Question 18

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is

Accepted Answer

A)  how long will it take to bring the software to market. 
B)  whether or not respondents would purchase the software if it becomes available. 
C)  who will determine the price to be charged. 
D)  where the product should be sold. 
E)  which computer trade show will be used to introduce the product. 
A)  how long will it take to bring the software to market. 
B)  whether or not respondents would purchase the software if it becomes available. 
C)  who will determine the price to be charged. 
D)  where the product should be sold. 
E)  which computer trade show will be used to introduce the product.

Question 19

To determine if a new product is commercially viable,a firm can conduct premarket testing.

Accepted Answer

A) True 
 B)False

Question 20

The product life cycle is theoretically ________ shaped with regard to sales and profits.

Accepted Answer

A)  Y 
B)  lightning bolt 
C)  bell 
D)  circle 
E)  flat line 
A)  Y 
B)  lightning bolt 
C)  bell 
D)  circle 
E)  flat line

In many cases,pioneers lose their market lead and initial market share to imitators who

During the introduction stage of a product's life cycle,typical consumers are

________________ is the process by which ideas are transformed into new products and services that will help firms grow.

What is the difference between alpha testing and beta testing?

Which of the following is LEAST likely to be a source of ideas for new products?

New product development adds value to a firm's products and services through innovation.

Which of the following is NOT one of the benefits to a firm of new product development?

Before the development of computer-assisted design software,many firms handcrafted ______,wooden or clay models that served as rough physical representations of the new product.

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

Even if they succeed,new-to-the-world products are

Now that the consumer demand is building for Miranda's new organic shampoo,she and her team face a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

The _________________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Which of the following would NOT be part of the launch of a new product?

Describe a product that is in the early majority stage of the new product diffusion curve.

Innovators are a critical group of new product adopters because they

Which of the following is NOT one of the four product life cycle stages?

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is

To determine if a new product is commercially viable,a firm can conduct premarket testing.

The product life cycle is theoretically ________ shaped with regard to sales and profits.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

In many cases,pioneers lose their market lead and initial market share to imitators who

During the introduction stage of a product's life cycle,typical consumers are

________________ is the process by which ideas are transformed into new products and services that will help firms grow.

What is the difference between alpha testing and beta testing?

Which of the following is LEAST likely to be a source of ideas for new products?

New product development adds value to a firm's products and services through innovation.

Which of the following is NOT one of the benefits to a firm of new product development?

Before the development of computer-assisted design software,many firms handcrafted ______,wooden or clay models that served as rough physical representations of the new product.

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

Even if they succeed,new-to-the-world products are

Now that the consumer demand is building for Miranda's new organic shampoo,she and her team face a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

The _________________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Which of the following would NOT be part of the launch of a new product?

Describe a product that is in the early majority stage of the new product diffusion curve.

Innovators are a critical group of new product adopters because they

Which of the following is NOT one of the four product life cycle stages?

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is

To determine if a new product is commercially viable,a firm can conduct premarket testing.

The product life cycle is theoretically ________ shaped with regard to sales and profits.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters