Question 1

___________________ involves taking apart a product,analyzing it,and creating an improved product that does not infringe on the competitor's patents.

Accepted Answer

A)  Reverse innovation 
B)  Reverse engineering 
C)  Selective dissection 
D)  Redistribution 
E)  Creative destruction 
A)  Reverse innovation 
B)  Reverse engineering 
C)  Selective dissection 
D)  Redistribution 
E)  Creative destruction

Question 2

Brian is trying to sell a new line of ultrasound imaging equipment.Unlike existing technology,these machines are compact,creating the potential for general practice physicians to have and use them in their offices.Brian is trying to identify innovators in his market,knowing these customers will

Accepted Answer

A)  spread positive word of mouth to other physicians. 
B)  buy one for each office in their practices. 
C)  reposition his products. 
D)  create demand among the late majority. 
E)  not need any service or support when using the product. 
A)  spread positive word of mouth to other physicians. 
B)  buy one for each office in their practices. 
C)  reposition his products. 
D)  create demand among the late majority. 
E)  not need any service or support when using the product.

Question 3

New-to-the-world products that create new markets can add tremendous value to firms.

Accepted Answer

A) True 
 B)False

Question 4

Many marketers think personal computers in the United States are in the maturity stage of the product life cycle.What does this mean for manufacturers of personal computers? What can they do about it?

Accepted Answer

During the maturity stage of the PLC,sal

Question 5

At the end of a brainstorming session,participants are often asked to:

Accepted Answer

A)  identify the worst ideas. 
B)  defer to management for the final decision. 
C)  identify which ideas each person proposed. 
D)  vote on the best ideas. 
E)  propose one more new idea each. 
A)  identify the worst ideas. 
B)  defer to management for the final decision. 
C)  identify which ideas each person proposed. 
D)  vote on the best ideas. 
E)  propose one more new idea each.

Question 6

The fact that the Apple iPad is Easy to try-demo units are available at Apple stores as well as other retail stores-is helping it to diffuse more quickly.

Accepted Answer

A) True 
 B)False

Question 7

A major limitation in the use of internal R&D departments for new idea generation is

Accepted Answer

A)  few scientists have ideas. 
B)  they tend to be dissolved once sufficient ideas have been generated. 
C)  they tend to create too many blockbusters. 
D)  few scientists have practical ideas. 
E)  the costs tend to be quite high. 
A)  few scientists have ideas. 
B)  they tend to be dissolved once sufficient ideas have been generated. 
C)  they tend to create too many blockbusters. 
D)  few scientists have practical ideas. 
E)  the costs tend to be quite high.

Question 8

Why do marketers take the time and cost associated with test marketing?

Accepted Answer

Test marketing allows firms to

Question 9

Even if products succeed,all consumers do not adopt new-to-the-world products at the same time.

Accepted Answer

A) True 
 B)False

Question 10

The ______ is a specific price at which manufacturers encourage retailers to sell a product.

Accepted Answer

A)  key price point 
B)  slotting fee 
C)  perceived value 
D)  retail margin 
E)  manufacturer's suggested retail price 
A)  key price point 
B)  slotting fee 
C)  perceived value 
D)  retail margin 
E)  manufacturer's suggested retail price

Question 11

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

Accepted Answer

A) True 
 B)False

Question 12

Many restaurants offer daily specials,appetizers,entrees,and desserts not listed on their standard menu.These daily specials primarily provide the new product benefit of

Accepted Answer

A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of current and new customers. 
C)  avoiding market saturation from products that have been on the market for a long time. 
D)  creating diversification and reducing risk. 
E)  reduction in cost of ingredients. 
A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of current and new customers. 
C)  avoiding market saturation from products that have been on the market for a long time. 
D)  creating diversification and reducing risk. 
E)  reduction in cost of ingredients.

Question 13

Which of the following was NOT a new-to the-world product or service when it was introduced?

Accepted Answer

A)  Wi-Fi networking 
B)  The Mercedes mini sport utility vehicle,a smaller version of its larger SUVs 
C)  Microsoft's Windows operating system 
D)  The MP3 player 
E)  Flat screen TVs 
A)  Wi-Fi networking 
B)  The Mercedes mini sport utility vehicle,a smaller version of its larger SUVs 
C)  Microsoft's Windows operating system 
D)  The MP3 player 
E)  Flat screen TVs

Question 14

During the ________________ stage of the product life cycle,firms either position themselves for a niche market of loyal consumers or they exit the market.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 15

Fashion trends tend to experience short product life cycles.

Accepted Answer

A) True 
 B)False

Question 16

If a new product concept gets positive evaluations from potential customers during concept testing,the next step for a firm is

Accepted Answer

A)  market testing. 
B)  product development. 
C)  brainstorming. 
D)  reverse engineering. 
E)  launching the product. 
A)  market testing. 
B)  product development. 
C)  brainstorming. 
D)  reverse engineering. 
E)  launching the product.

Question 17

The __________________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  post-testing 
D)  product development 
E)  evaluation of results 
A)  pretesting 
B)  product launch 
C)  post-testing 
D)  product development 
E)  evaluation of results

Question 18

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from

Accepted Answer

A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability. 
A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability.

Question 19

Define and describe the product life cycle stage in which laggards begin to purchase products.

Accepted Answer

Most laggards begin to purchase during t

Question 20

What is the difference between an innovator and an early adopter?

Accepted Answer

An innovator is the first to try new pro

___________________ involves taking apart a product,analyzing it,and creating an improved product that does not infringe on the competitor's patents.

Brian is trying to sell a new line of ultrasound imaging equipment.Unlike existing technology,these machines are compact,creating the potential for general practice physicians to have and use them in their offices.Brian is trying to identify innovators in his market,knowing these customers will

New-to-the-world products that create new markets can add tremendous value to firms.

Many marketers think personal computers in the United States are in the maturity stage of the product life cycle.What does this mean for manufacturers of personal computers? What can they do about it?

At the end of a brainstorming session,participants are often asked to:

The fact that the Apple iPad is Easy to try-demo units are available at Apple stores as well as other retail stores-is helping it to diffuse more quickly.

A major limitation in the use of internal R&D departments for new idea generation is

Why do marketers take the time and cost associated with test marketing?

Even if products succeed,all consumers do not adopt new-to-the-world products at the same time.

The ______ is a specific price at which manufacturers encourage retailers to sell a product.

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

Many restaurants offer daily specials,appetizers,entrees,and desserts not listed on their standard menu.These daily specials primarily provide the new product benefit of

Which of the following was NOT a new-to the-world product or service when it was introduced?

During the ________________ stage of the product life cycle,firms either position themselves for a niche market of loyal consumers or they exit the market.

Fashion trends tend to experience short product life cycles.

If a new product concept gets positive evaluations from potential customers during concept testing,the next step for a firm is

The __________________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from

Define and describe the product life cycle stage in which laggards begin to purchase products.

What is the difference between an innovator and an early adopter?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

___________________ involves taking apart a product,analyzing it,and creating an improved product that does not infringe on the competitor's patents.

Brian is trying to sell a new line of ultrasound imaging equipment.Unlike existing technology,these machines are compact,creating the potential for general practice physicians to have and use them in their offices.Brian is trying to identify innovators in his market,knowing these customers will

New-to-the-world products that create new markets can add tremendous value to firms.

Many marketers think personal computers in the United States are in the maturity stage of the product life cycle.What does this mean for manufacturers of personal computers? What can they do about it?

At the end of a brainstorming session,participants are often asked to:

The fact that the Apple iPad is Easy to try-demo units are available at Apple stores as well as other retail stores-is helping it to diffuse more quickly.

A major limitation in the use of internal R&D departments for new idea generation is

Why do marketers take the time and cost associated with test marketing?

Even if products succeed,all consumers do not adopt new-to-the-world products at the same time.

The ______ is a specific price at which manufacturers encourage retailers to sell a product.

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

Many restaurants offer daily specials,appetizers,entrees,and desserts not listed on their standard menu.These daily specials primarily provide the new product benefit of

Which of the following was NOT a new-to the-world product or service when it was introduced?

During the ________________ stage of the product life cycle,firms either position themselves for a niche market of loyal consumers or they exit the market.

Fashion trends tend to experience short product life cycles.

If a new product concept gets positive evaluations from potential customers during concept testing,the next step for a firm is

The __________________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from

Define and describe the product life cycle stage in which laggards begin to purchase products.

What is the difference between an innovator and an early adopter?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters