Exam 4: Consumer Behavior

When demand for one product occurs because of demand for a related product,this is called

At the national level,the most pervasive difference in culture relates to

Which of the following is the focal point of all marketing efforts?

The attributes a consumer considers important about a certain product are referred to as

Which subculture self-selects on the basis of a shared commitment to a particular product class,brand,or consumption activity?

As noted in your text,what tool is very useful for marketing low-involvement products?

There are three classifications of B2B buying situations: new buy,continual buy,and a modified repurchase.

The use of sensation and perception to influence consumer preferences and choice is the idea behind

Special displays or other in-store promotions are effective for marketing _____ involvement products.

Values reflect a consumer's belief that a specific behavior is socially or personally preferable to another behavior.

The two most common examples of _____ involvement products are a car and a house.

Mobile payments-payment services performed from or via a mobile device-are also called _____ _____.

Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if he or she

The Built-Rite mowing company has been selling its lawnmowers to retail outlets for years.The company has decided it wants to tap into new markets,so it is looking to sell its mowing tractors to county institutions for mowing grass along public highways.If the county institutions purchase the Built-Rite mowers,it would be an example of

Because of successful marketing by the NHL,hockey is now becoming a wildly popular sport among young athletes and hockey games around the country are often sold out.This,in turn,has sparked demand for hockey gear and clothing.This is an example of

The ABC model regarding attitudes is comprised of which three components?

The B2B purchasing process is often shorter and less complicated than the consumer decision-making process.

Callie suggested to her manager that they should purchase a copy machine for their department.Callie is fulfilling the role of the ______ in the buying center.

_______ is the personal,financial,and social significance of the decision being made.

Business marketers typically deal with far _____ buyers than consumer marketers.