Exam 4: Consumer Behavior

To a marketer,cognitive dissonance is synonymous with buyer's regret.

In Maslow's hierarchy of needs,what need must be satisfied first before a person will seek to satisfy any other need?

Higher esteem needs include the need for self-respect,self-confidence,and

The perception process begins when a consumer

B2B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.

Positive or negative evaluations that exist below the level of consciousness are referred to as _____ attitudes.

Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products are called

The top level in Maslow's hierarchy of needs is

The group of people within an organization who are involved in a purchase decision make up what is known as the ______ ______.

The need for status,recognition,fame,and prestige are all types of higher esteem needs.

_______ reflect a person's beliefs,feelings,and behavioral tendencies toward something,such as a group,event,or symbol.

How does B2B buying differ from B2C buying?

Which of the following is an example of a System 2 way of thinking?

A producer known as a(n)______ is a producer whose products are used as components or subsystems in another firm's products.