Question 1

A _____ _____ can be described as a set of social actors along with the set of ties between each pair of actors.

Accepted Answer

The answer of A _____ _____ can be described as...

Question 2

Trevor went to the store to get a new pair of running shoes but the store was temporarily out of the brand he normally buys.What is the term for this situation?

Accepted Answer

A) a stockout 
B) derived demand 
C) a backorder 
D) cognitive dissonance 
A) a stockout 
B) derived demand 
C) a backorder 
D) cognitive dissonance

Question 3

Hospitals,schools,and churches are all examples of ______ markets.

Accepted Answer

The answer of Hospitals,schools,and churches are all examples of ______...

Question 4

Which of the following can be said regarding buyers/customers for the business-to-business (B2B)market?

Accepted Answer

A) B2B buyers don't typically foster relationships with their customers. 
B) Business marketers typically deal with far fewer buyers than consumer markets. 
C) Buyers for the B2B market are larger in number than the B2C market. 
D) B2B customers don't impact the firm's bottom line. 
E) Because B2B markets have many customers,each individual customer is not as essential to the firm's success. 
A) B2B buyers don't typically foster relationships with their customers. 
B) Business marketers typically deal with far fewer buyers than consumer markets. 
C) Buyers for the B2B market are larger in number than the B2C market. 
D) B2B customers don't impact the firm's bottom line. 
E) Because B2B markets have many customers,each individual customer is not as essential to the firm's success.

Question 5

The broad set of knowledge,beliefs,laws,morals,customs,and any other capabilities or habits acquired by humans as members of society is referred to as

Accepted Answer

A) perception. 
B) norms. 
C) consumer behavior. 
D) culture. 
A) perception. 
B) norms. 
C) consumer behavior. 
D) culture.

Question 6

In the buying center,______ often define technical specifications and provide information for evaluating options.

Accepted Answer

The answer of In the buying center,______ often define technical...

Question 7

Which of the following has led to the growth of search-engine marketing?

Accepted Answer

A) the desire to be at the top of the search results page 
B) the desire to use smartphones for information searches 
C) the use of sites like Facebook and Twitter as information sources 
D) the decrease in the number of company-sponsored websites 
E) the increase in habitual decision making 
A) the desire to be at the top of the search results page 
B) the desire to use smartphones for information searches 
C) the use of sites like Facebook and Twitter as information sources 
D) the decrease in the number of company-sponsored websites 
E) the increase in habitual decision making

Question 8

Daniel Kahneman's mode of thought referred to as System 1 can be described as

Accepted Answer

A) an automatic,nonconscious way of thinking. 
B) a systematic,effortful way of thinking. 
C) a calculating,complex way of thinking. 
D) a slow,controlled way of thinking. 
E) a calculating,conscious way of thinking. 
A) an automatic,nonconscious way of thinking. 
B) a systematic,effortful way of thinking. 
C) a calculating,complex way of thinking. 
D) a slow,controlled way of thinking. 
E) a calculating,conscious way of thinking.

Question 9

How do low-involvement and high-involvement products differ?

Accepted Answer

Low-involvement products are inexpensive

Question 10

If,when buying a new refrigerator,you consider certain characteristics such as energy efficiency,storage capacity,and a water/ice dispensing system important,these are part of your evaluative criteria.

Accepted Answer

A) True 
 B)False

Question 11

If Tiger Woods agreed to endorse a specific brand of golf clubs,he might influence a large number of people to buy those clubs because he is considered knowledgeable about the product.In this instance,Tiger Woods would be considered a(n)______ ______.

Accepted Answer

The answer of If Tiger Woods agreed to endorse a...

Question 12

Which of the following is not one of the need levels in Maslow's hierarchy of needs?

Accepted Answer

A) self-actualization 
B) esteem 
C) psychological 
D) safety 
E) love/belonging 
A) self-actualization 
B) esteem 
C) psychological 
D) safety 
E) love/belonging

Question 13

Warren opened a new computer store in town.When customers purchase a computer from his store,they automatically receive an extended warranty,free in-home installation,access to Warren's 24-hour technical support team,and in-store software training classes.By offering all these things,Warren is most likely trying to

Accepted Answer

A) encourage an internal information search. 
B) increase a new customer's cognitive dissonance. 
C) stimulate problem recognition. 
D) reduce a new customer's cognitive dissonance. 
E) discourage ritual consumption. 
A) encourage an internal information search. 
B) increase a new customer's cognitive dissonance. 
C) stimulate problem recognition. 
D) reduce a new customer's cognitive dissonance. 
E) discourage ritual consumption.

Question 14

Factors like time and involvement that serve as an interface between consumers and their decision-making process are ______ influences.

Accepted Answer

A) situational 
B) social 
C) cultural 
D) individual 
E) psychological 
A) situational 
B) social 
C) cultural 
D) individual 
E) psychological

Question 15

Personality characteristics are often easier for a firm to understand and measure than lifestyle traits.

Accepted Answer

A) True 
 B)False

Question 16

In-store promotion is a very useful tool for marketing high-involvement products.

Accepted Answer

A) True 
 B)False

Question 17

A _____ _____ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.

Accepted Answer

The answer of A _____ _____ occurs when customers' needs...

Question 18

Marketers can capitalize on consumer learning by designing marketing strategies that

Accepted Answer

A) stimulate problem recognition. 
B) reduce ritual consumption. 
C) complicate information searches. 
D) encourage cognitive dissonance. 
E) promote reinforcement. 
A) stimulate problem recognition. 
B) reduce ritual consumption. 
C) complicate information searches. 
D) encourage cognitive dissonance. 
E) promote reinforcement.

Question 19

Almost all consumer behavior is _______,occurring over time due to experiences and other external stimuli.

Accepted Answer

The answer of Almost all consumer behavior is _______,occurring over...

Question 20

The North American Industry Classification System (NAICS)is a single industry classification system used by members of _______.(use acronym)

Accepted Answer

NAFTA the North Amer

A _ _ can be described as a set of social actors along with the set of ties between each pair of actors.

Trevor went to the store to get a new pair of running shoes but the store was temporarily out of the brand he normally buys.What is the term for this situation?

Hospitals,schools,and churches are all examples of ______ markets.

Which of the following can be said regarding buyers/customers for the business-to-business (B2B)market?

The broad set of knowledge,beliefs,laws,morals,customs,and any other capabilities or habits acquired by humans as members of society is referred to as

In the buying center,______ often define technical specifications and provide information for evaluating options.

Which of the following has led to the growth of search-engine marketing?

Daniel Kahneman's mode of thought referred to as System 1 can be described as

How do low-involvement and high-involvement products differ?

If,when buying a new refrigerator,you consider certain characteristics such as energy efficiency,storage capacity,and a water/ice dispensing system important,these are part of your evaluative criteria.

If Tiger Woods agreed to endorse a specific brand of golf clubs,he might influence a large number of people to buy those clubs because he is considered knowledgeable about the product.In this instance,Tiger Woods would be considered a(n) .

Which of the following is not one of the need levels in Maslow's hierarchy of needs?

Factors like time and involvement that serve as an interface between consumers and their decision-making process are ______ influences.

Personality characteristics are often easier for a firm to understand and measure than lifestyle traits.

In-store promotion is a very useful tool for marketing high-involvement products.

A _ _ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.

Marketers can capitalize on consumer learning by designing marketing strategies that

Almost all consumer behavior is _______,occurring over time due to experiences and other external stimuli.

The North American Industry Classification System (NAICS)is a single industry classification system used by members of _______.(use acronym)

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 4: Consumer Behavior

A _____ _____ can be described as a set of social actors along with the set of ties between each pair of actors.

Trevor went to the store to get a new pair of running shoes but the store was temporarily out of the brand he normally buys.What is the term for this situation?

Hospitals,schools,and churches are all examples of ______ markets.

Which of the following can be said regarding buyers/customers for the business-to-business (B2B)market?

The broad set of knowledge,beliefs,laws,morals,customs,and any other capabilities or habits acquired by humans as members of society is referred to as

In the buying center,______ often define technical specifications and provide information for evaluating options.

Which of the following has led to the growth of search-engine marketing?

Daniel Kahneman's mode of thought referred to as System 1 can be described as

How do low-involvement and high-involvement products differ?

If,when buying a new refrigerator,you consider certain characteristics such as energy efficiency,storage capacity,and a water/ice dispensing system important,these are part of your evaluative criteria.

If Tiger Woods agreed to endorse a specific brand of golf clubs,he might influence a large number of people to buy those clubs because he is considered knowledgeable about the product.In this instance,Tiger Woods would be considered a(n)______ ______.

Which of the following is not one of the need levels in Maslow's hierarchy of needs?

Factors like time and involvement that serve as an interface between consumers and their decision-making process are ______ influences.

Personality characteristics are often easier for a firm to understand and measure than lifestyle traits.

In-store promotion is a very useful tool for marketing high-involvement products.

A _____ _____ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.

Marketers can capitalize on consumer learning by designing marketing strategies that

Almost all consumer behavior is _______,occurring over time due to experiences and other external stimuli.

The North American Industry Classification System (NAICS)is a single industry classification system used by members of _______.(use acronym)

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

A _ _ can be described as a set of social actors along with the set of ties between each pair of actors.

If Tiger Woods agreed to endorse a specific brand of golf clubs,he might influence a large number of people to buy those clubs because he is considered knowledgeable about the product.In this instance,Tiger Woods would be considered a(n) .

A _ _ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.