Question 1

The highest level of risk for new-product development occurs when products fail to generate sales or prove to be dangerous and defective.

Accepted Answer

A) True 
 B)False  True

Question 2

If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli,this is referred to as a

Accepted Answer

A) focus group. 
B) concept test market. 
C) prototype. 
D) simulated test market. 
E) trial test market. 
A) focus group. 
B) concept test market. 
C) prototype. 
D) simulated test market. 
E) trial test market. D

Question 3

When categorizing risk in new-product development,the highest level of risk occurs when

Accepted Answer

A) competitors copy products and sell them at a lower price. 
B) supplier cost savings are not achieved. 
C) the product takes sales away from existing products. 
D) the product fails to generate sales. 
E) inadequate supply of materials delays production. 
A) competitors copy products and sell them at a lower price. 
B) supplier cost savings are not achieved. 
C) the product takes sales away from existing products. 
D) the product fails to generate sales. 
E) inadequate supply of materials delays production. D

Question 4

Companies with cultures that value all new-product ideas,whatever the source,tend to develop more blockbuster products than companies that are unwilling to search far and wide for sources of innovation.

Accepted Answer

A) True 
 B)False

Question 5

As defined in your text,a product refers to

Accepted Answer

A) any good or service that is mass produced and sold in more than one market. 
B) marketed items of value that fulfill a need of an individual consumer or business. 
C) a tangible good that is received in exchange for money,time,or effort. 
D) the specific combination of goods,services,or ideas that a firm offers to its target market. 
E) any intangible offering a firm makes to an individual consumer or a business. 
A) any good or service that is mass produced and sold in more than one market. 
B) marketed items of value that fulfill a need of an individual consumer or business. 
C) a tangible good that is received in exchange for money,time,or effort. 
D) the specific combination of goods,services,or ideas that a firm offers to its target market. 
E) any intangible offering a firm makes to an individual consumer or a business.

Question 6

_______ is the process by which new products are likely to be adopted,the rate at which they will be adopted,and the process through which the products will spread into markets.

Accepted Answer

The answer of _______ is the process by which new...

Question 7

In order to reduce the risk of new-product failures,idea generation and screening should come from the _____.

Accepted Answer

The answer of In order to reduce the risk of...

Question 8

Udi's Gluten Free sells bread,bagels,cookies,pizza crust,and other products that are gluten free.The combination of all the products that Udi's Gluten Free sells is referred to as its

Accepted Answer

A) name brand. 
B) product line. 
C) marketing mix. 
D) product mix. 
E) category linE. 
A) name brand. 
B) product line. 
C) marketing mix. 
D) product mix. 
E) category linE.

Question 9

_______ are typically older and less educated than other types of adopters,tend to be tied to tradition,and are not easily motivated by promotional strategies.

Accepted Answer

The answer of _______ are typically older and less educated...

Question 10

The launch stage of the new-product development process is usually the least expensive stage for new products.

Accepted Answer

A) True 
 B)False

Question 11

What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?

Accepted Answer

A) laggard 
B) innovator 
C) early majority 
D) early adopter 
E) late majority 
A) laggard 
B) innovator 
C) early majority 
D) early adopter 
E) late majority

Question 12

The group of adopters that make up the smallest percentage of product adopters is the laggard group.

Accepted Answer

A) True 
 B)False

Question 13

In which stage of the product life cycle are promotional strategies geared toward reminding consumers about the product and its value to them?

Accepted Answer

A) decline 
B) growth 
C) beginning 
D) maturity 
E) introduction 
A) decline 
B) growth 
C) beginning 
D) maturity 
E) introduction

Question 14

A local ice cream shop has introduced a new signature treat that none of its competitors presently offer.Based on the tenets of the product life cycle,what pricing strategies should this business use for this new treat through the various stages of the PLC?

Accepted Answer

In the introductory stage of the product

Question 15

Burt's company is in the process of developing what he feels is a complex and risky project.Burt has decided to use a development sequence in which functional areas consecutively complete their development tasks.That way each set of activities can be easily tracked.What type of development path is Burt using?

Accepted Answer

A) sequential 
B) parallel 
C) concurrent 
D) functional 
E) departmental 
A) sequential 
B) parallel 
C) concurrent 
D) functional 
E) departmental

Question 16

Which of the following makes up the smallest percentage of new products but carries the most potential (and risk)for the company introducing them?

Accepted Answer

A) new-to-the-market products 
B) product-line extensions 
C) revamped products 
D) repositioned products 
E) new-category entries 
A) new-to-the-market products 
B) product-line extensions 
C) revamped products 
D) repositioned products 
E) new-category entries

Question 17

Explain the effects of the various stages of the product life cycle on product/service profitability.

Accepted Answer

In the introductory stage of the product

Question 18

Consumers that purchase and use a product soon after it has been introduced,but only after product reviews on the item have been reviewed,are known as _____ _____.

Accepted Answer

The answer of Consumers that purchase and use a product...

Question 19

When Doritos launched its new Locos Tacos tortilla chips,it was an example of a _____ _____ _____because the Locos Tacos extended its already-established product line.

Accepted Answer

product-li

Question 20

Which of the following accurately represents the steps in the consumer adoption process?

Accepted Answer

A) awareness,research,comparison,evaluation,and adoption 
B) awareness,evaluation,trial,adoption,and feedback 
C) interest,evaluation,comparison,trial,and adoption 
D) interest,comparison,evaluation,trial,and adoption 
E) awareness,interest,evaluation,trial,and adoption 
A) awareness,research,comparison,evaluation,and adoption 
B) awareness,evaluation,trial,adoption,and feedback 
C) interest,evaluation,comparison,trial,and adoption 
D) interest,comparison,evaluation,trial,and adoption 
E) awareness,interest,evaluation,trial,and adoption

The highest level of risk for new-product development occurs when products fail to generate sales or prove to be dangerous and defective.

If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli,this is referred to as a

When categorizing risk in new-product development,the highest level of risk occurs when

Companies with cultures that value all new-product ideas,whatever the source,tend to develop more blockbuster products than companies that are unwilling to search far and wide for sources of innovation.

As defined in your text,a product refers to

_______ is the process by which new products are likely to be adopted,the rate at which they will be adopted,and the process through which the products will spread into markets.

In order to reduce the risk of new-product failures,idea generation and screening should come from the _____.

Udi's Gluten Free sells bread,bagels,cookies,pizza crust,and other products that are gluten free.The combination of all the products that Udi's Gluten Free sells is referred to as its

_______ are typically older and less educated than other types of adopters,tend to be tied to tradition,and are not easily motivated by promotional strategies.

The launch stage of the new-product development process is usually the least expensive stage for new products.

What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?

The group of adopters that make up the smallest percentage of product adopters is the laggard group.

In which stage of the product life cycle are promotional strategies geared toward reminding consumers about the product and its value to them?

A local ice cream shop has introduced a new signature treat that none of its competitors presently offer.Based on the tenets of the product life cycle,what pricing strategies should this business use for this new treat through the various stages of the PLC?

Which of the following makes up the smallest percentage of new products but carries the most potential (and risk)for the company introducing them?

Explain the effects of the various stages of the product life cycle on product/service profitability.

Consumers that purchase and use a product soon after it has been introduced,but only after product reviews on the item have been reviewed,are known as _ _.

When Doritos launched its new Locos Tacos tortilla chips,it was an example of a ___ _ ___because the Locos Tacos extended its already-established product line.

Which of the following accurately represents the steps in the consumer adoption process?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Exam 6: Product Development

The highest level of risk for new-product development occurs when products fail to generate sales or prove to be dangerous and defective.

If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli,this is referred to as a

When categorizing risk in new-product development,the highest level of risk occurs when

Companies with cultures that value all new-product ideas,whatever the source,tend to develop more blockbuster products than companies that are unwilling to search far and wide for sources of innovation.

As defined in your text,a product refers to

_______ is the process by which new products are likely to be adopted,the rate at which they will be adopted,and the process through which the products will spread into markets.

In order to reduce the risk of new-product failures,idea generation and screening should come from the _____.

Udi's Gluten Free sells bread,bagels,cookies,pizza crust,and other products that are gluten free.The combination of all the products that Udi's Gluten Free sells is referred to as its

_______ are typically older and less educated than other types of adopters,tend to be tied to tradition,and are not easily motivated by promotional strategies.

The launch stage of the new-product development process is usually the least expensive stage for new products.

What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?

The group of adopters that make up the smallest percentage of product adopters is the laggard group.

In which stage of the product life cycle are promotional strategies geared toward reminding consumers about the product and its value to them?

A local ice cream shop has introduced a new signature treat that none of its competitors presently offer.Based on the tenets of the product life cycle,what pricing strategies should this business use for this new treat through the various stages of the PLC?

Which of the following makes up the smallest percentage of new products but carries the most potential (and risk)for the company introducing them?

Explain the effects of the various stages of the product life cycle on product/service profitability.

Consumers that purchase and use a product soon after it has been introduced,but only after product reviews on the item have been reviewed,are known as _____ _____.

When Doritos launched its new Locos Tacos tortilla chips,it was an example of a _____ _____ _____because the Locos Tacos extended its already-established product line.

Which of the following accurately represents the steps in the consumer adoption process?

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Supply Chain and Logistics Management

Pricing

Retailing

Personal Selling

Digital Social Media Marketing

Customer Relationship Management

Branding

Social Responsibility and Sustainability

Filters

Consumers that purchase and use a product soon after it has been introduced,but only after product reviews on the item have been reviewed,are known as _ _.

When Doritos launched its new Locos Tacos tortilla chips,it was an example of a ___ _ ___because the Locos Tacos extended its already-established product line.