Exam 4: Consumer Behavior

Purchasing agents derive much of their power within the buying center through which role?

Kendall's company has bought office stationery and business cards from the same printing company for five years.Recently Kendall's company moved into a bigger office down the street.She called the printing company to order new stationery with the updated address.This is an example of

Dylan is exploring the Internet for ski resorts.If the Sky High Mountain Resort wants to be at the top of Dylan's search page,it would engage in a form of Internet marketing known as _____ _____ marketing.

Which of the following is most likely a low-involvement purchase?

When a car dealership sells an automobile to a customer,this is an example of a ________ transaction.

Compare the following definitions and select the one that accurately describes consumer behavior.

A person's typical way of life as expressed by his or her activities,interests,and opinions is referred to as

The more public the purchase decision,the less impact reference groups are likely to have on the consumer.

Which of the following represents B2B marketing?

What are norms?

Which of the following scenarios would most likely require an extensive external search for information?

A buying situation that does not normally require any additional design modifications or contract negotiations is a _____ _____.

The selling of goods and services to end-user customers is referred to as

High-involvement purchases are characterized by the fact that they

Which dimension of attitudes is made up of feelings or emotional reactions to the attitude object?

A buying situation in which a business customer signals its satisfaction by agreeing to purchase the same product at the same price is called a

Things like attitude,learning,and motivation are all _______ processes that can influence consumer behavior.

How consumers make choices is influenced by the personal,financial,and social significance of the decision being made,in other words,their level of

The person in the buying center who actually negotiates the terms of the purchase is the

Marketers who tap into consumers' activities,interests,and opinions as a way to brand and sell products are using ______ as a way to influence consumer behavior.