Exam 3: Assessing the Internal Environment of the Firm

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Several pharmaceutical firms have seen the value of patent protection erode in the face of new drugs that are based on different production processes and act in different ways,but can be used in similar treatment regimes.This example illustrates the lack of sustainable competitive advantage being offered by the product.

(True/False)
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The return on assets ratio is used to measure short-term solvency of the firm.

(True/False)
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In using crowdsourcing as a means to integrate the customer into the value chain,there are some perils to consider.Which of the following is not related to crowdsourcing perils?

(Multiple Choice)
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The value-chain concept assumes that both primary and support activities are capable of producing value for customers.

(True/False)
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The price-earnings ratio is used to measure profitability.

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Human resource management consists of activities involved in the recruiting,hiring,training,development,and compensation of all types of personnel.It supports

(Multiple Choice)
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Historical comparisons are most appropriate during periods of recession or economic boom.

(True/False)
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Establishing a customer service hotline to handle customer complaints would be considered a primary activity in value-chain analysis.

(True/False)
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In considering the business from the internal business perspective using the balanced scorecard,customer-based measures must be translated into indicators of what the firm must do internally to meet customer expectations.

(True/False)
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A marketing department that promises delivery faster than the ability of the production department to produce is an example of a lack of understanding of the

(Multiple Choice)
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Though two teams could have different ages,functional backgrounds,experience,and so on,they could be strategically equivalent and thus substitutes for one another.

(True/False)
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For the balanced scorecard implementation to be effective,a set of rules for employees that address continuous process improvement and the personal improvement of individual employees needs to be established so that employees buy-in to the change.

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If a firm builds its strategy on a capability that cannot,by itself,create or sustain competitive advantage,it is wasting its time and resources.

(True/False)
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Which of the following is not a tangible resource?

(Multiple Choice)
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