Question 1

In terms of the GE grid,which of the following is a market attractiveness determinant?

Accepted Answer

A)  Company's image 
B)  Market share 
C)  Social environment 
D)  People resources 
E)  Company growth rate 
A)  Company's image 
B)  Market share 
C)  Social environment 
D)  People resources 
E)  Company growth rate

Question 2

Testing the product at the customer's location,to see if the product will work under real-world conditions is:

Accepted Answer

A)  Operational testing 
B)  Alpha testing 
C)  Simulated testing 
D)  Beta testing 
E)  Internal acceptance testing 
A)  Operational testing 
B)  Alpha testing 
C)  Simulated testing 
D)  Beta testing 
E)  Internal acceptance testing

Question 3

According to the first-mover advantage concept,the first firm to market a "new" product is guaranteed to be successful.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the simplest of the grid models?

Accepted Answer

A)  GE grid 
B)  Product/market grid 
C)  Balanced scorecard 
D)  Positioning grid 
E)  BCG grid 
A)  GE grid 
B)  Product/market grid 
C)  Balanced scorecard 
D)  Positioning grid 
E)  BCG grid

Question 5

In most cases,these products are not worth much investment and most companies want to withdraw them quickly from the market.

Accepted Answer

A)  Category killers 
B)  Question marks 
C)  Cash cows 
D)  Stars 
E)  Dogs 
A)  Category killers 
B)  Question marks 
C)  Cash cows 
D)  Stars 
E)  Dogs

Question 6

Lead users should be involved as early as possible in the new product development process.

Accepted Answer

A) True 
 B)False

Question 7

What is the reason behind some companies not beta testing?

Accepted Answer

A)  It would increase the opportunity costs 
B)  Competitors can get an early peek at the product 
C)  There is no well-defined market for the product 
D)  It requires a great deal of investment 
E)  It is highly unprofitable 
A)  It would increase the opportunity costs 
B)  Competitors can get an early peek at the product 
C)  There is no well-defined market for the product 
D)  It requires a great deal of investment 
E)  It is highly unprofitable

Question 8

Question marks are products that are usually thought to be in the decline stage of their life.

Accepted Answer

A) True 
 B)False

Question 9

In this stage of the product development process,elements of the marketing program are adapted to fit changing market conditions.

Accepted Answer

A)  Launch 
B)  Evaluation 
C)  Specifying features 
D)  Product development 
E)  Beta testing 
A)  Launch 
B)  Evaluation 
C)  Specifying features 
D)  Product development 
E)  Beta testing

Question 10

In terms of the GE grid,this is a determinant of business strength.

Accepted Answer

A)  Company's image 
B)  Social environment 
C)  Diversity 
D)  Competitive structure change 
E)  Technology change 
A)  Company's image 
B)  Social environment 
C)  Diversity 
D)  Competitive structure change 
E)  Technology change

Question 11

Competition against an innovative product is most likely to enter the market in the maturity stage.

Accepted Answer

A) True 
 B)False

Question 12

Accelerating the development process can significantly improve an organization's chance to achieve a first-mover advantage.

Accepted Answer

A) True 
 B)False

Question 13

Products should be "harvested" as soon as they become unprofitable.

Accepted Answer

A) True 
 B)False

Question 14

Once invested,development costs are BEST described as:

Accepted Answer

A)  Opportunity costs 
B)  Sunk costs 
C)  Fixed costs 
D)  Variable costs 
E)  Marginal costs 
A)  Opportunity costs 
B)  Sunk costs 
C)  Fixed costs 
D)  Variable costs 
E)  Marginal costs

Question 15

Balancing risk and return among all product investments and managing all products simultaneously is:

Accepted Answer

A)  Product life cycle management 
B)  Product differentiation 
C)  Product portfolio management 
D)  Product data management 
E)  Product positioning 
A)  Product life cycle management 
B)  Product differentiation 
C)  Product portfolio management 
D)  Product data management 
E)  Product positioning

Question 16

Sales and profits for a successful product typically increase at their fastest rate during the:

Accepted Answer

A)  Introduction stage 
B)  Growth stage 
C)  Maturity stage 
D)  Development stage 
E)  Decline stage 
A)  Introduction stage 
B)  Growth stage 
C)  Maturity stage 
D)  Development stage 
E)  Decline stage

Question 17

A technology platform is the core technology that often forms the basis for a product line or group of products.

Accepted Answer

A) True 
 B)False

Question 18

During the introduction stage of the PLC,the focus is on:

Accepted Answer

A)  Maximizing profit 
B)  Generating product concepts 
C)  Creating primary demand 
D)  Meeting strong price competition 
E)  Producing enough product to meet demand 
A)  Maximizing profit 
B)  Generating product concepts 
C)  Creating primary demand 
D)  Meeting strong price competition 
E)  Producing enough product to meet demand

Question 19

Rapid expansion of distributors and product line expansion take place in which stage of the product life cycle?

Accepted Answer

A)  Introduction 
B)  Development 
C)  Growth 
D)  Maturity 
E)  Decline 
A)  Introduction 
B)  Development 
C)  Growth 
D)  Maturity 
E)  Decline

Question 20

A product is a collection of solutions to needs and wants.

Accepted Answer

A) True 
 B)False

In terms of the GE grid,which of the following is a market attractiveness determinant?

Testing the product at the customer's location,to see if the product will work under real-world conditions is:

According to the first-mover advantage concept,the first firm to market a "new" product is guaranteed to be successful.

Which of the following is the simplest of the grid models?

In most cases,these products are not worth much investment and most companies want to withdraw them quickly from the market.

Lead users should be involved as early as possible in the new product development process.

What is the reason behind some companies not beta testing?

Question marks are products that are usually thought to be in the decline stage of their life.

In this stage of the product development process,elements of the marketing program are adapted to fit changing market conditions.

In terms of the GE grid,this is a determinant of business strength.

Competition against an innovative product is most likely to enter the market in the maturity stage.

Accelerating the development process can significantly improve an organization's chance to achieve a first-mover advantage.

Products should be "harvested" as soon as they become unprofitable.

Once invested,development costs are BEST described as:

Balancing risk and return among all product investments and managing all products simultaneously is:

Sales and profits for a successful product typically increase at their fastest rate during the:

A technology platform is the core technology that often forms the basis for a product line or group of products.

During the introduction stage of the PLC,the focus is on:

Rapid expansion of distributors and product line expansion take place in which stage of the product life cycle?

A product is a collection of solutions to needs and wants.

Introduction to Business Marketing

The Character of Business Marketing

The Purchasing Function

Organizational Buyer Behavior

Market Opportunities: Current and Potential

Marketing Strategy

Weaving Marketing Into the Fabric of the Firm

Business Marketing Channels: Partnerships for...

Creating Customer Dialogue

Communicating Via Advertising, trade Shows and PR

The One to One Media

Sales and Sales Management

Pricing and Negotiating for Value

Evaluating Marketing Efforts

Customer Retention and Maximization

Filters

Exam 8: Developing and Managing Offerings: What Do Customers

In terms of the GE grid,which of the following is a market attractiveness determinant?

Testing the product at the customer's location,to see if the product will work under real-world conditions is:

According to the first-mover advantage concept,the first firm to market a "new" product is guaranteed to be successful.

Which of the following is the simplest of the grid models?

In most cases,these products are not worth much investment and most companies want to withdraw them quickly from the market.

Lead users should be involved as early as possible in the new product development process.

What is the reason behind some companies not beta testing?

Question marks are products that are usually thought to be in the decline stage of their life.

In this stage of the product development process,elements of the marketing program are adapted to fit changing market conditions.

In terms of the GE grid,this is a determinant of business strength.

Competition against an innovative product is most likely to enter the market in the maturity stage.

Accelerating the development process can significantly improve an organization's chance to achieve a first-mover advantage.

Products should be "harvested" as soon as they become unprofitable.

Once invested,development costs are BEST described as:

Balancing risk and return among all product investments and managing all products simultaneously is:

Sales and profits for a successful product typically increase at their fastest rate during the:

A technology platform is the core technology that often forms the basis for a product line or group of products.

During the introduction stage of the PLC,the focus is on:

Rapid expansion of distributors and product line expansion take place in which stage of the product life cycle?

A product is a collection of solutions to needs and wants.

Introduction to Business Marketing

The Character of Business Marketing

The Purchasing Function

Organizational Buyer Behavior

Market Opportunities: Current and Potential

Marketing Strategy

Weaving Marketing Into the Fabric of the Firm

Business Marketing Channels: Partnerships for...

Creating Customer Dialogue

Communicating Via Advertising, trade Shows and PR

The One to One Media

Sales and Sales Management

Pricing and Negotiating for Value

Evaluating Marketing Efforts

Customer Retention and Maximization

Filters