Question 1

Sales level off during the _____ stage of the PLC.

Accepted Answer

A)  Growth 
B)  Introduction 
C)  Decline 
D)  Development 
E)  Maturity 
A)  Growth 
B)  Introduction 
C)  Decline 
D)  Development 
E)  Maturity

Question 2

The stage in a product's life when it is designed and readied for market is the:

Accepted Answer

A)  Growth stage 
B)  Maturity stage 
C)  Decline stage 
D)  Introduction stage 
E)  Development stage 
A)  Growth stage 
B)  Maturity stage 
C)  Decline stage 
D)  Introduction stage 
E)  Development stage

Question 3

A composite measure of the potential for sales and profits in a particular market segment is:

Accepted Answer

A)  A first-mover advantage 
B)  Business strength 
C)  Market attractiveness 
D)  Primary demand 
E)  Secondary demand 
A)  A first-mover advantage 
B)  Business strength 
C)  Market attractiveness 
D)  Primary demand 
E)  Secondary demand

Question 4

The first step of the Quality Function Deployment system links product characteristics to what supplier's want.

Accepted Answer

A) True 
 B)False

Question 5

The ability to manufacture and service a product is the most important factor in screening new products.

Accepted Answer

A) True 
 B)False

Question 6

It is possible for a "dog" to become a "cash cow" AND vice-versa over time.

Accepted Answer

A) True 
 B)False

Question 7

The QFD process should begin with:

Accepted Answer

A)  Linking customer desires to what the product should have 
B)  Identifying current competitor firms/products 
C)  Identifying logical suppliers 
D)  Identifying required parts/materials 
E)  Developing the marketing mix 
A)  Linking customer desires to what the product should have 
B)  Identifying current competitor firms/products 
C)  Identifying logical suppliers 
D)  Identifying required parts/materials 
E)  Developing the marketing mix

Question 8

Compare and contrast primary demand and secondary demand?

Accepted Answer

For truly innovative products,the introd

Question 9

During the growth stage,product differentiation may be employed in an attempt to stimulate:

Accepted Answer

A)  Primary demand 
B)  Laggard buyers 
C)  Competition 
D)  Secondary demand 
E)  First-mover advantage 
A)  Primary demand 
B)  Laggard buyers 
C)  Competition 
D)  Secondary demand 
E)  First-mover advantage

Question 10

In this stage of the product development process,information is gathered to determine development costs and time,potential sales,and other factors that influence whether the process should continue.

Accepted Answer

A)  Beta testing 
B)  Idea generation 
C)  Specifying features 
D)  Product development 
E)  Screening and preliminary investigation 
A)  Beta testing 
B)  Idea generation 
C)  Specifying features 
D)  Product development 
E)  Screening and preliminary investigation

Question 11

Leapfrogging can occur in the development phase of the PLC.

Accepted Answer

A) True 
 B)False

Question 12

In the decline stage of the PLC:

Accepted Answer

A)  Sales and profits stabilize 
B)  Marketing investment is maintained 
C)  Products are added to the market 
D)  Marketers seek new markets/applications for the product 
E)  Marketing expenses should begin to decline 
A)  Sales and profits stabilize 
B)  Marketing investment is maintained 
C)  Products are added to the market 
D)  Marketers seek new markets/applications for the product 
E)  Marketing expenses should begin to decline

Question 13

A product line is typically composed of several products based on the same:

Accepted Answer

A)  Key features 
B)  Technology platform 
C)  Standardization and grading 
D)  Production orientation 
E)  Qualifying dimensions 
A)  Key features 
B)  Technology platform 
C)  Standardization and grading 
D)  Production orientation 
E)  Qualifying dimensions

Question 14

_____ are defined as the application of specialized competences through acts or processes for the benefit of another.

Accepted Answer

A)  Services 
B)  Products 
C)  Technology platforms 
D)  Rolling launches 
E)  First-mover advantages 
A)  Services 
B)  Products 
C)  Technology platforms 
D)  Rolling launches 
E)  First-mover advantages

Question 15

Write a short note on lead users.What are the advantages of being lead users?

Accepted Answer

A lead user is a user that develops its

Question 16

In terms of using upgrades strategically,by quickly launching a product that meets the most important need,many companies gain the:

Accepted Answer

A)  First-mover advantage 
B)  Primary advantage 
C)  Initial-entrant premium 
D)  Premium entrant advantage 
E)  Absolute advantage 
A)  First-mover advantage 
B)  Primary advantage 
C)  Initial-entrant premium 
D)  Premium entrant advantage 
E)  Absolute advantage

Question 17

A global launch implies faster sales acceleration,which leads to a faster return on new product investment.

Accepted Answer

A) True 
 B)False

Question 18

Define beta testing.What are its disadvantages?

Accepted Answer

Beta testing,or field testing,is testing

Question 19

All the following are true of products EXCEPT:

Accepted Answer

A)  A collection of features 
B)  A collection of advantages 
C)  A collection of buyer benefits 
D)  Includes services 
E)  Includes only tangibles 
A)  A collection of features 
B)  A collection of advantages 
C)  A collection of buyer benefits 
D)  Includes services 
E)  Includes only tangibles

Question 20

A group of related products constitutes a(n):

Accepted Answer

A)  Product range 
B)  Product category 
C)  Product portfolio 
D)  Product line 
E)  Product assortment 
A)  Product range 
B)  Product category 
C)  Product portfolio 
D)  Product line 
E)  Product assortment

Sales level off during the _____ stage of the PLC.

The stage in a product's life when it is designed and readied for market is the:

A composite measure of the potential for sales and profits in a particular market segment is:

The first step of the Quality Function Deployment system links product characteristics to what supplier's want.

The ability to manufacture and service a product is the most important factor in screening new products.

It is possible for a "dog" to become a "cash cow" AND vice-versa over time.

The QFD process should begin with:

Compare and contrast primary demand and secondary demand?

During the growth stage,product differentiation may be employed in an attempt to stimulate:

In this stage of the product development process,information is gathered to determine development costs and time,potential sales,and other factors that influence whether the process should continue.

Leapfrogging can occur in the development phase of the PLC.

In the decline stage of the PLC:

A product line is typically composed of several products based on the same:

_____ are defined as the application of specialized competences through acts or processes for the benefit of another.

Write a short note on lead users.What are the advantages of being lead users?

In terms of using upgrades strategically,by quickly launching a product that meets the most important need,many companies gain the:

A global launch implies faster sales acceleration,which leads to a faster return on new product investment.

Define beta testing.What are its disadvantages?

All the following are true of products EXCEPT:

A group of related products constitutes a(n):

Introduction to Business Marketing

The Character of Business Marketing

The Purchasing Function

Organizational Buyer Behavior

Market Opportunities: Current and Potential

Marketing Strategy

Weaving Marketing Into the Fabric of the Firm

Business Marketing Channels: Partnerships for...

Creating Customer Dialogue

Communicating Via Advertising, trade Shows and PR

The One to One Media

Sales and Sales Management

Pricing and Negotiating for Value

Evaluating Marketing Efforts

Customer Retention and Maximization

Filters

Exam 8: Developing and Managing Offerings: What Do Customers

Sales level off during the _____ stage of the PLC.

The stage in a product's life when it is designed and readied for market is the:

A composite measure of the potential for sales and profits in a particular market segment is:

The first step of the Quality Function Deployment system links product characteristics to what supplier's want.

The ability to manufacture and service a product is the most important factor in screening new products.

It is possible for a "dog" to become a "cash cow" AND vice-versa over time.

The QFD process should begin with:

Compare and contrast primary demand and secondary demand?

During the growth stage,product differentiation may be employed in an attempt to stimulate:

In this stage of the product development process,information is gathered to determine development costs and time,potential sales,and other factors that influence whether the process should continue.

Leapfrogging can occur in the development phase of the PLC.

In the decline stage of the PLC:

A product line is typically composed of several products based on the same:

_____ are defined as the application of specialized competences through acts or processes for the benefit of another.

Write a short note on lead users.What are the advantages of being lead users?

In terms of using upgrades strategically,by quickly launching a product that meets the most important need,many companies gain the:

A global launch implies faster sales acceleration,which leads to a faster return on new product investment.

Define beta testing.What are its disadvantages?

All the following are true of products EXCEPT:

A group of related products constitutes a(n):

Introduction to Business Marketing

The Character of Business Marketing

The Purchasing Function

Organizational Buyer Behavior

Market Opportunities: Current and Potential

Marketing Strategy

Weaving Marketing Into the Fabric of the Firm

Business Marketing Channels: Partnerships for...

Creating Customer Dialogue

Communicating Via Advertising, trade Shows and PR

The One to One Media

Sales and Sales Management

Pricing and Negotiating for Value

Evaluating Marketing Efforts

Customer Retention and Maximization

Filters