Exam 1: Introduction to Business Marketing

Marketing is BEST described as a(n)_____ process.

Large,expensive items used in the production process are BEST classified as:

Policies designed to encourage the growth of minority- or women-owned businesses as well as small businesses are examples of _____ policies that influence government purchasing.

Business marketers must recognize that the demand for their products and services is derived demand.

BASF salespeople work directly with fire departments to sell the latest fire-fighting chemicals and ensure that they are used properly.This example shows that business marketing is characterized by _____ compared to consumer marketing.

In business markets,products are generally classified on the basis of:

When purchasing products/services to be consumed in support of the firm's operation,the firm is BEST described as a(n):

Accessory equipments are parts assembled into the final product without further transformation.

The hiring of an advertising agency would be BEST descried as the purchase of a(n):

In the United States,the government is the largest single purchaser of goods and services.

Overhead cranes,blast furnaces,industrial robots and other manufacturing equipment as well as forklifts,road graters and other heavy construction machinery are examples of

Increasingly,organizational survival depends upon firms being:

Business customers are larger than individual consumers,so each business customer is more important to the financial success of the business marketer.

All of the following are part of the marketing mix EXCEPT:

In the United States:

These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.

Value

_____ is something that provides incremental value when compared to other offerings.

Compare and contrast derived demand in business marketing and consumer marketing?

Personal selling dominates the promotional mix employed in business marketing.