Question 1

For some products,marketers can combine education level with other data like occupation and income to obtain

Accepted Answer

A)  a sense of consumers' regional culture. 
B)  consumers' value sensitivity quotient (VSQ). 
C)  the educational value equation. 
D)  complete profiles of individual consumers. 
E)  accurate predictions of purchase behavior. 
A)  a sense of consumers' regional culture. 
B)  consumers' value sensitivity quotient (VSQ). 
C)  the educational value equation. 
D)  complete profiles of individual consumers. 
E)  accurate predictions of purchase behavior.

Question 2

Nearly what percentage of U.S.adults now recycle their soda bottles and newspapers?

Accepted Answer

A)  10 percent 
B)  20 percent 
C)  50 percent 
D)  75 percent 
E)  90 percent 
A)  10 percent 
B)  20 percent 
C)  50 percent 
D)  75 percent 
E)  90 percent

Question 3

Jeanne,who lives in Boston,refers to Pepsi as "tonic," while Paul,who lives in Chicago,calls it "pop." This is an example of a regional culture difference.

Accepted Answer

A) True 
 B)False

Question 4

In the immediate marketing environment,the first factor that affects the consumer is

Accepted Answer

A)  demographics. 
B)  cultural values. 
C)  social trends. 
D)  the firm itself. 
E)  technological advances. 
A)  demographics. 
B)  cultural values. 
C)  social trends. 
D)  the firm itself. 
E)  technological advances.

Question 5

Many American consumers are purchasing hybrid automobiles even though they are more expensive than conventional compact cars.These consumers

Accepted Answer

A)  value contributing to a greener environment. 
B)  are economically irrational. 
C)  are responding to global corporate pressure for social responsibility. 
D)  would prefer an SUV. 
E)  are greenwashing. 
A)  value contributing to a greener environment. 
B)  are economically irrational. 
C)  are responding to global corporate pressure for social responsibility. 
D)  would prefer an SUV. 
E)  are greenwashing.

Question 6

How can marketers identify potential opportunities?

Accepted Answer

By paying close attention to c

Question 7

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

Accepted Answer

A)  regional culture. 
B)  generational cohort characteristics. 
C)  country culture. 
D)  a red/blue marketing campaign. 
E)  the Walmart Effect. 
A)  regional culture. 
B)  generational cohort characteristics. 
C)  country culture. 
D)  a red/blue marketing campaign. 
E)  the Walmart Effect.

Question 8

Which of the following groups has never lived without easy access to the Internet and other digital technologies?

Accepted Answer

A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z 
A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z

Question 9

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

Accepted Answer

A)  popular culture. 
B)  regional culture. 
C)  demographics. 
D)  generational cohorts. 
E)  country culture. 
A)  popular culture. 
B)  regional culture. 
C)  demographics. 
D)  generational cohorts. 
E)  country culture.

Question 10

You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health.Citing an example from the text,what marketing initiatives would you suggest the company take?

Accepted Answer

Answers will vary,but should include tha

Question 11

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Accepted Answer

A)  rural areas. 
B)  smaller states. 
C)  New York, Los Angeles, San Francisco, and Chicago. 
D)  coastal resort areas. 
E)  Great Lakes agricultural areas. 
A)  rural areas. 
B)  smaller states. 
C)  New York, Los Angeles, San Francisco, and Chicago. 
D)  coastal resort areas. 
E)  Great Lakes agricultural areas.

Question 12

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and

Accepted Answer

A)  likely response to his promotional activities. 
B)  demographics. 
C)  just-in-time processes. 
D)  satisfaction quotient as perceived by customers. 
E)  ethical values. 
A)  likely response to his promotional activities. 
B)  demographics. 
C)  just-in-time processes. 
D)  satisfaction quotient as perceived by customers. 
E)  ethical values.

Question 13

By paying close attention to customer needs and continuously monitoring the business environment in which it operates,a good marketer can identify potential opportunities.

Accepted Answer

A) True 
 B)False

Question 14

Christy,a marketing executive who was born in 1955,advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads.This point of view may be attributed to the fact that she is a member of which generational cohort?

Accepted Answer

A)  Baby Boomer 
B)  Gen X 
C)  Gen Y 
D)  Gen Z 
E)  Millennials 
A)  Baby Boomer 
B)  Gen X 
C)  Gen Y 
D)  Gen Z 
E)  Millennials

Question 15

Why are generational cohorts important to marketers?

Accepted Answer

Applying age as a basis to identify cons

Question 16

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

Accepted Answer

Many immigrants hold on to cultural valu

Question 17

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

Accepted Answer

A)  in order to value each person in the organization. 
B)  for each generational cohort. 
C)  to avoid cultural clashes. 
D)  from a consumer's point of view. 
E)  to sensitize organization members to ethical values. 
A)  in order to value each person in the organization. 
B)  for each generational cohort. 
C)  to avoid cultural clashes. 
D)  from a consumer's point of view. 
E)  to sensitize organization members to ethical values.

Question 18

Typical demographic data include all of the following except

Accepted Answer

A)  gender. 
B)  income. 
C)  race. 
D)  education. 
E)  language differences. 
A)  gender. 
B)  income. 
C)  race. 
D)  education. 
E)  language differences.

Question 19

Irvina is a general practice physician.Her office includes a number of nurses,clerical assistants,and a physician's assistant.She runs a well-organized practice,but she depends on a variety of corporate partners to create value for her patients.Who are likely to be Irvina's corporate partners and how do they help or hinder her efforts to create value?

Accepted Answer

Answers will vary,but will likely includ

Question 20

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following except

Accepted Answer

A)  purchasing power. 
B)  interest rates. 
C)  inflation. 
D)  age. 
E)  currency exchange rates. 
A)  purchasing power. 
B)  interest rates. 
C)  inflation. 
D)  age. 
E)  currency exchange rates.

For some products,marketers can combine education level with other data like occupation and income to obtain

Nearly what percentage of U.S.adults now recycle their soda bottles and newspapers?

Jeanne,who lives in Boston,refers to Pepsi as "tonic," while Paul,who lives in Chicago,calls it "pop." This is an example of a regional culture difference.

In the immediate marketing environment,the first factor that affects the consumer is

Many American consumers are purchasing hybrid automobiles even though they are more expensive than conventional compact cars.These consumers

How can marketers identify potential opportunities?

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

Which of the following groups has never lived without easy access to the Internet and other digital technologies?

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health.Citing an example from the text,what marketing initiatives would you suggest the company take?

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and

By paying close attention to customer needs and continuously monitoring the business environment in which it operates,a good marketer can identify potential opportunities.

Christy,a marketing executive who was born in 1955,advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads.This point of view may be attributed to the fact that she is a member of which generational cohort?

Why are generational cohorts important to marketers?

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

Typical demographic data include all of the following except

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following except

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

For some products,marketers can combine education level with other data like occupation and income to obtain

Nearly what percentage of U.S.adults now recycle their soda bottles and newspapers?

Jeanne,who lives in Boston,refers to Pepsi as "tonic," while Paul,who lives in Chicago,calls it "pop." This is an example of a regional culture difference.

In the immediate marketing environment,the first factor that affects the consumer is

Many American consumers are purchasing hybrid automobiles even though they are more expensive than conventional compact cars.These consumers

How can marketers identify potential opportunities?

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

Which of the following groups has never lived without easy access to the Internet and other digital technologies?

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health.Citing an example from the text,what marketing initiatives would you suggest the company take?

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and

By paying close attention to customer needs and continuously monitoring the business environment in which it operates,a good marketer can identify potential opportunities.

Christy,a marketing executive who was born in 1955,advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads.This point of view may be attributed to the fact that she is a member of which generational cohort?

Why are generational cohorts important to marketers?

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

Typical demographic data include all of the following except

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following except

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters