Exam 5: Analyzing the Marketing Environment

Imagine that you have just been made the marketing manager for your university.Your first task is to assess your university's immediate environment.What questions will you likely ask?

Gaetana is the new marketing director for a local theater.One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment.What will Gaetana monitor and manage?

Inflation refers to the cost of borrowing money.

When Kimberly-Clark introduced rolls of toilet paper without the cardboard core,what social trend did this product respond to?

The next broad wave of mobile applications is likely to expand the use of wireless payments through applications such as Apple Pay,Google Wallet,Master Card's Easy Pay,and Softcard Mobile Wallet,all of which enable customers' phones to serve as m-wallets.

Successful firms focus their efforts on satisfying customer needs that

Culture can broadly be defined as the shared meanings,beliefs,morals,values,and customs of a group of people.

Companies such as Burger King no longer use cartoon characters to promote products such as burgers and fries because the characters do not retain popularity among young children for very long.

One of the social trends discussed in the text that is shaping consumer values in the United States and around the world is a concern about the vast disparity in income.

According to the text,14 cable companies agreed to provide low-cost Internet access to impoverished families for all of the following reasons except

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

Some companies have been accused of taking advantage of the current social trend of green marketing,positioning their products as environmentally friendly when this may not actually be the case.This is called

Strategic efforts to supply consumers with environmentally friendly merchandise are called

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their

Macroenvironmental factors include the company,competition,and corporate partners.

The members of Generation X are also referred to as Digital Natives.

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.Related to this,the text notes the increasing popularity of

In recent decades,how has income distribution changed in the United States?

If the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso-dollar exchange rate almost constant,which of the following would be true?

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace,fostering fair pricing practices for all suppliers and consumers.These actions are part of the ________ environment of business.