Question 1

One of the goals of value-based marketing is

Accepted Answer

A)  to provide the greatest value for the least profit. 
B)  to sell products for the highest possible price. 
C)  to offer greater value than competitors offer. 
D)  to determine the value of the brand. 
E)  to sell to all consumers, regardless of their needs. 
A)  to provide the greatest value for the least profit. 
B)  to sell products for the highest possible price. 
C)  to offer greater value than competitors offer. 
D)  to determine the value of the brand. 
E)  to sell to all consumers, regardless of their needs.

Question 2

ABC Company knew that its customers were interested in environmentally friendly business practices,so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients,even though ABC's plant was one of the worst polluters in town.The term for this practice is

Accepted Answer

A)  deceptive advertising. 
B)  greenwashing. 
C)  environmental exploitation. 
D)  virtual greening. 
E)  enviromarketing. 
A)  deceptive advertising. 
B)  greenwashing. 
C)  environmental exploitation. 
D)  virtual greening. 
E)  enviromarketing.

Question 3

Name one technological advance that has impacted how consumers research and buy products.Give an example from your own experience.

Accepted Answer

Answers will vary,but could di

Question 4

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

Accepted Answer

A) True 
 B)False

Question 5

Firms that disingenuously market products or services as environmentally friendly,with the goal of gaining public approval and sales rather than actually improving the environment,are engaging in greenwashing.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a social trend listed in the text?

Accepted Answer

A)  thrift 
B)  health and wellness 
C)  environmental legislation 
D)  economic concerns 
E)  technological advances 
A)  thrift 
B)  health and wellness 
C)  environmental legislation 
D)  economic concerns 
E)  technological advances

Question 7

The political/regulatory environment comprises political parties,governmental organizations,and

Accepted Answer

A)  legislation and laws. 
B)  citizens. 
C)  interest groups. 
D)  for-profit and nonprofit businesses. 
E)  international influences. 
A)  legislation and laws. 
B)  citizens. 
C)  interest groups. 
D)  for-profit and nonprofit businesses. 
E)  international influences.

Question 8

Which of these is a macroenvironmental factor?

Accepted Answer

A)  culture 
B)  corporate partners 
C)  competition 
D)  company 
E)  competencies 
A)  culture 
B)  corporate partners 
C)  competition 
D)  company 
E)  competencies

Question 9

Members of Generation Y are also called Millennials.

Accepted Answer

A) True 
 B)False

Question 10

What technological advancement enables a firm to track an item from the moment it was manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?

Accepted Answer

A)  RFID tags 
B)  JIT inventory systems 
C)  data mining systems 
D)  greenwashing 
E)  Internet cookies 
A)  RFID tags 
B)  JIT inventory systems 
C)  data mining systems 
D)  greenwashing 
E)  Internet cookies

Question 11

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Accepted Answer

A)  decrease national cultural identity. 
B)  reduce regional cultural differences. 
C)  make it difficult to collect demographic information. 
D)  create a demand for a new generational cohort. 
E)  make it more difficult for companies to differentiate their products. 
A)  decrease national cultural identity. 
B)  reduce regional cultural differences. 
C)  make it difficult to collect demographic information. 
D)  create a demand for a new generational cohort. 
E)  make it more difficult for companies to differentiate their products.

Question 12

The results of the 2010 census suggest what about the 42 million African American U.S.households?

Accepted Answer

A)  They are more affluent and suburban. 
B)  They are younger and less affluent. 
C)  They are less affluent, but more suburban. 
D)  They are older and less affluent. 
E)  They are older and more urban. 
A)  They are more affluent and suburban. 
B)  They are younger and less affluent. 
C)  They are less affluent, but more suburban. 
D)  They are older and less affluent. 
E)  They are older and more urban.

Question 13

Describe Digital Natives,and explain the impact of technological advances on this group.

Accepted Answer

Members of Generation Z (Gen Z)are also

Question 14

In New England,foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Accepted Answer

A)  regional culture. 
B)  country culture. 
C)  generational factors. 
D)  social trends. 
E)  regulatory factors. 
A)  regional culture. 
B)  country culture. 
C)  generational factors. 
D)  social trends. 
E)  regulatory factors.

Question 15

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Accepted Answer

A)  regional cultures 
B)  inflationary expectations 
C)  political affiliations 
D)  purchase behaviors 
E)  cultural values 
A)  regional cultures 
B)  inflationary expectations 
C)  political affiliations 
D)  purchase behaviors 
E)  cultural values

Question 16

Which of the following is true regarding modern gender roles?

Accepted Answer

A)  Gender roles are a constant cultural norm. 
B)  Modern standards require firms to produce gender neutral advertising for every product. 
C)  Gender roles have been blurred in the past several years. 
D)  Gender boundaries should never be crossed in marketing efforts. 
E)  Gender roles are unimportant to marketers. 
A)  Gender roles are a constant cultural norm. 
B)  Modern standards require firms to produce gender neutral advertising for every product. 
C)  Gender roles have been blurred in the past several years. 
D)  Gender boundaries should never be crossed in marketing efforts. 
E)  Gender roles are unimportant to marketers.

Question 17

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Accepted Answer

It means the rich are getting richer,whi

Question 18

Socially responsible marketing involves a strategic effort by firms to supply customers with environmentally friendly,sustainable merchandise and services.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements accurately describes the current income distribution in the United States?

Accepted Answer

A)  The purchasing power of lower-income groups has been steadily rising. 
B)  The middle class is outpacing all other income groups. 
C)  Wealthy households are outpacing both poor and middle-class households. 
D)  The income distribution among all households is becoming more equal. 
E)  Wealthy households are declining rapidly in purchasing power. 
A)  The purchasing power of lower-income groups has been steadily rising. 
B)  The middle class is outpacing all other income groups. 
C)  Wealthy households are outpacing both poor and middle-class households. 
D)  The income distribution among all households is becoming more equal. 
E)  Wealthy households are declining rapidly in purchasing power.

Question 20

Applying age as a basis to identify customers is unethical,as it involves stereotyping.

Accepted Answer

A) True 
 B)False

One of the goals of value-based marketing is

Name one technological advance that has impacted how consumers research and buy products.Give an example from your own experience.

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

Firms that disingenuously market products or services as environmentally friendly,with the goal of gaining public approval and sales rather than actually improving the environment,are engaging in greenwashing.

Which of the following is a social trend listed in the text?

The political/regulatory environment comprises political parties,governmental organizations,and

Which of these is a macroenvironmental factor?

Members of Generation Y are also called Millennials.

What technological advancement enables a firm to track an item from the moment it was manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

The results of the 2010 census suggest what about the 42 million African American U.S.households?

Describe Digital Natives,and explain the impact of technological advances on this group.

In New England,foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Which of the following is true regarding modern gender roles?

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Socially responsible marketing involves a strategic effort by firms to supply customers with environmentally friendly,sustainable merchandise and services.

Which of the following statements accurately describes the current income distribution in the United States?

Applying age as a basis to identify customers is unethical,as it involves stereotyping.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

One of the goals of value-based marketing is

Name one technological advance that has impacted how consumers research and buy products.Give an example from your own experience.

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

Firms that disingenuously market products or services as environmentally friendly,with the goal of gaining public approval and sales rather than actually improving the environment,are engaging in greenwashing.

Which of the following is a social trend listed in the text?

The political/regulatory environment comprises political parties,governmental organizations,and

Which of these is a macroenvironmental factor?

Members of Generation Y are also called Millennials.

What technological advancement enables a firm to track an item from the moment it was manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

The results of the 2010 census suggest what about the 42 million African American U.S.households?

Describe Digital Natives,and explain the impact of technological advances on this group.

In New England,foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Which of the following is true regarding modern gender roles?

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Socially responsible marketing involves a strategic effort by firms to supply customers with environmentally friendly,sustainable merchandise and services.

Which of the following statements accurately describes the current income distribution in the United States?

Applying age as a basis to identify customers is unethical,as it involves stereotyping.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters