Exam 5: Analyzing the Marketing Environment

As the marketing manager of the ABC company,how would you explain the significance of the Millenial market,and how would you target the company's advertising to this group?

Marketers know that,compared to high school graduates who are working full time,college students

The creation of CVS Health's mobile apps in connection with its onsite MinuteClinics is a response to a _________ trend that surrounds health and wellness concerns.

Marketers in the United States are learning that Hispanic and other minority groups are not alike.How do cultural differences affect purchase decisions?

When you register your telephone number with the National Do Not Call Registry,you are responding to a need for

Select the statement that best describes the key traits of Generation Y.

Every time a consumer surfs the web and clicks on a site,online marketers can place _____ on that user's computer,showing them where the user starts,proceeds,and ends the online encounter-as well as what the user buys and doesn't buy.

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

Which of the following specifically prohibits monopolies?

The marketing firm must consider the entire business process,all from a consumer's point of view.

As a retail clothing store manager,Randy frequently asks his staff what customers are saying and what they are asking for.He also attends the quarterly clothing show at the regional merchandise mart.Randy's efforts will likely help him

As the marketing manager of the ABC company,you understand that gender roles are not as clear as they were years ago.What factors do you consider in your promotion of the company's products to women?

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

From a firm's perspective,the biggest advantage of RFID is

Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?

The three elements of the consumer's immediate environment are the company,competition,and corporate partners.

As the children of the Baby Boomers,Generation X is the biggest cohort since the original postwar World War II boom.

Identify three tactics that a midpriced motel chain might employ to take advantage of the social trends discussed in the text,in hopes of increasing its business.For each tactic,identify the social trend it is based on.

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

International marketers new to the United States often struggle to define American culture.What would these international marketers need to study in order to define the term and what would they be likely to learn?