Question 1

Demographics are transmitted by words,literature,and institutions from generation to generation.

Accepted Answer

A) True 
 B)False

Question 2

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Accepted Answer

A)  Interest 
B)  A service charge 
C)  Tax 
D)  Tariff 
E)  A user fee 
A)  Interest 
B)  A service charge 
C)  Tax 
D)  Tariff 
E)  A user fee

Question 3

What retailer,in 2013,suffered a massive security breach that allowed hackers to steal credit and debit card information for millions of customers?

Accepted Answer

A)  Macy's 
B)  Target 
C)  Kmart 
D)  Sears 
E)  JCPenney 
A)  Macy's 
B)  Target 
C)  Kmart 
D)  Sears 
E)  JCPenney

Question 4

Population estimates show that by the year 2050,nearly 30 percent of the population in the United States will come from which group?

Accepted Answer

A)  Hispanics 
B)  Asians 
C)  Pacific Islanders 
D)  Native Americans 
E)  Eastern Europeans 
A)  Hispanics 
B)  Asians 
C)  Pacific Islanders 
D)  Native Americans 
E)  Eastern Europeans

Question 5

Marketers in the United States are paying increasing attention to ethnic groups because

Accepted Answer

A)  they represent a majority of the population in nonurban areas of the country. 
B)  approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups. 
C)  they are more susceptible to marketing messages. 
D)  government subsidies assist marketers attempting to communicate value to these groups. 
E)  country culture is replacing regional culture as a key marketing consideration. 
A)  they represent a majority of the population in nonurban areas of the country. 
B)  approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups. 
C)  they are more susceptible to marketing messages. 
D)  government subsidies assist marketers attempting to communicate value to these groups. 
E)  country culture is replacing regional culture as a key marketing consideration.

Question 6

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You might consider experimenting with what is most likely the next expected development in mobile technology,which is

Accepted Answer

A)  wireless payments from mobile devices. 
B)  location-based social media applications. 
C)  mobile devices completely replacing desktop and laptop computers. 
D)  devices that block smartphone usage in retail stores. 
E)  RFID tags. 
A)  wireless payments from mobile devices. 
B)  location-based social media applications. 
C)  mobile devices completely replacing desktop and laptop computers. 
D)  devices that block smartphone usage in retail stores. 
E)  RFID tags.

Question 7

Yvonne knows her firm must look at everything it does from a consumer's point of view.One major difficulty is that consumers' __________ change(s)over time.

Accepted Answer

A)  ethnic background 
B)  needs, wants, and ability to purchase 
C)  culture 
D)  just-in-time processes 
E)  demographics 
A)  ethnic background 
B)  needs, wants, and ability to purchase 
C)  culture 
D)  just-in-time processes 
E)  demographics

Question 8

Baby Boomers represent a tremendous opportunity for today's marketers.Who are the Baby Boomers? Based on their age,what might be some products that they would be interested in?

Accepted Answer

Baby Boomers are the post-World War II g

Question 9

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Accepted Answer

A) True 
 B)False

Question 10

Which ethnic group tends to be not only more affluent and suburban than previously thought,but also younger,with 47 percent between the ages of 18 and 49 years?

Accepted Answer

A)  Caucasian 
B)  Pacific Islander 
C)  Hispanic 
D)  Asian 
E)  African American 
A)  Caucasian 
B)  Pacific Islander 
C)  Hispanic 
D)  Asian 
E)  African American

Question 11

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

Accepted Answer

A)  cultural cohort. 
B)  corporate partner. 
C)  cartel. 
D)  cooperative. 
E)  customer. 
A)  cultural cohort. 
B)  corporate partner. 
C)  cartel. 
D)  cooperative. 
E)  customer.

Question 12

In the immediate environment,the competition has no effect on consumers.

Accepted Answer

A) True 
 B)False

Demographics are transmitted by words,literature,and institutions from generation to generation.

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

What retailer,in 2013,suffered a massive security breach that allowed hackers to steal credit and debit card information for millions of customers?

Population estimates show that by the year 2050,nearly 30 percent of the population in the United States will come from which group?

Marketers in the United States are paying increasing attention to ethnic groups because

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You might consider experimenting with what is most likely the next expected development in mobile technology,which is

Yvonne knows her firm must look at everything it does from a consumer's point of view.One major difficulty is that consumers' __________ change(s)over time.

Baby Boomers represent a tremendous opportunity for today's marketers.Who are the Baby Boomers? Based on their age,what might be some products that they would be interested in?

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Which ethnic group tends to be not only more affluent and suburban than previously thought,but also younger,with 47 percent between the ages of 18 and 49 years?

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

In the immediate environment,the competition has no effect on consumers.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

Demographics are transmitted by words,literature,and institutions from generation to generation.

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

What retailer,in 2013,suffered a massive security breach that allowed hackers to steal credit and debit card information for millions of customers?

Population estimates show that by the year 2050,nearly 30 percent of the population in the United States will come from which group?

Marketers in the United States are paying increasing attention to ethnic groups because

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You might consider experimenting with what is most likely the next expected development in mobile technology,which is

Yvonne knows her firm must look at everything it does from a consumer's point of view.One major difficulty is that consumers' __________ change(s)over time.

Baby Boomers represent a tremendous opportunity for today's marketers.Who are the Baby Boomers? Based on their age,what might be some products that they would be interested in?

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Which ethnic group tends to be not only more affluent and suburban than previously thought,but also younger,with 47 percent between the ages of 18 and 49 years?

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

In the immediate environment,the competition has no effect on consumers.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters