Question 1

In the early stages of awareness and interest,________________ are most effective at persuading adoption.

Accepted Answer

A)  social norms 
B)  personal experience 
C)  mass media 
D)  significant others 
E)  biased intermediaries 
A)  social norms 
B)  personal experience 
C)  mass media 
D)  significant others 
E)  biased intermediaries C

Question 2

Which of the following is NOT one of the basic elements through which a message must pass where the audience may selectively decide to be involved with communication or not?

Accepted Answer

A)  understanding 
B)  retention 
C)  action 
D)  attention 
E)  publication 
A)  understanding 
B)  retention 
C)  action 
D)  attention 
E)  publication E

Question 3

For messages to be understood,there needs to be ______________ between both message sender and message receiver.

Accepted Answer

A)  shared frame of reference 
B)  physical contact 
C)  verbal communication 
D)  mutual respect 
E)  a sense of liking 
A)  shared frame of reference 
B)  physical contact 
C)  verbal communication 
D)  mutual respect 
E)  a sense of liking A

Question 4

The ____________ is built upon the belief that opinion leaders can be convinced to support a certain matter and influence others to support it also.

Accepted Answer

A)  Diffusion of Innovations Theory 
B)  Elaboration Likelihood Model 
C)  Two-Step Flow of Information Theory 
D)  Social Exchange Theory 
E)  None of these 
A)  Diffusion of Innovations Theory 
B)  Elaboration Likelihood Model 
C)  Two-Step Flow of Information Theory 
D)  Social Exchange Theory 
E)  None of these

Question 5

James H.Couey found that the optimum average for most sentences seemed to be about ___________ words.

Accepted Answer

A)  10 
B)  17 
C)  25 
D)  29 
E)  33 
A)  10 
B)  17 
C)  25 
D)  29 
E)  33

Question 6

Publication in uncontrolled media requires _______________.

Accepted Answer

A)  acceptance by gatekeepers 
B)  payment by practitioners 
C)  a company website 
D)  photographs 
E)  None of these 
A)  acceptance by gatekeepers 
B)  payment by practitioners 
C)  a company website 
D)  photographs 
E)  None of these

Question 7

At this stage in diffusion process,actual application of an idea begins.

Accepted Answer

A)  adoption 
B)  communication 
C)  trial 
D)  interest 
E)  research 
A)  adoption 
B)  communication 
C)  trial 
D)  interest 
E)  research

Question 8

Which of the following is one of the basic considerations for media selection?

Accepted Answer

A)  slant of typical news stories 
B)  audiences 
C)  availability of media near organization 
D)  managers in control of media 
E)  whether graphics will be used or not 
A)  slant of typical news stories 
B)  audiences 
C)  availability of media near organization 
D)  managers in control of media 
E)  whether graphics will be used or not

Question 9

The action implemented to accomplish a public relations plan can be explained as an attempt to spread _____________ within a target audience.

Accepted Answer

A)  information 
B)  propaganda 
C)  deception 
D)  bias 
E)  None of these 
A)  information 
B)  propaganda 
C)  deception 
D)  bias 
E)  None of these

Question 10

The length of sentences in a written document is widely recognized as a key to its __________.

Accepted Answer

A)  persuasiveness 
B)  clarity 
C)  publication in the media 
D)  usefulness for corporate websites 
E)  None of these 
A)  persuasiveness 
B)  clarity 
C)  publication in the media 
D)  usefulness for corporate websites 
E)  None of these

Question 11

The _________________ style of writing organizes a story so the most important points are covered first.

Accepted Answer

A)  message priority 
B)  influential structure 
C)  composition triangle 
D)  inverted pyramid 
E)  facts-up-front 
A)  message priority 
B)  influential structure 
C)  composition triangle 
D)  inverted pyramid 
E)  facts-up-front

Question 12

Individuals in __________________ have direct contact with the primary audience and can pass messages along to them.

Accepted Answer

A)  aware publics 
B)  intervening publics 
C)  latent publics 
D)  moderating publics 
E)  active publics 
A)  aware publics 
B)  intervening publics 
C)  latent publics 
D)  moderating publics 
E)  active publics

Question 13

In the diffusion process,mass media become the primary channel of influence in the _____________ stage.

Accepted Answer

A)  interest 
B)  evaluation 
C)  trial 
D)  adoption 
E)  None of these 
A)  interest 
B)  evaluation 
C)  trial 
D)  adoption 
E)  None of these

Question 14

In the end,a message must be _______________ to be acted upon.

Accepted Answer

A)  published 
B)  interesting 
C)  beneficial 
D)  enjoyable 
E)  retained 
A)  published 
B)  interesting 
C)  beneficial 
D)  enjoyable 
E)  retained

Question 15

________________ assume the responsibility for making sure all messages received by their publics are prepared according to the public relations plan.

Accepted Answer

A)  editors 
B)  writers 
C)  project managers 
D)  stakeholders 
E)  primary audiences 
A)  editors 
B)  writers 
C)  project managers 
D)  stakeholders 
E)  primary audiences

Question 16

Controlled media is typically published by ____________________.

Accepted Answer

A)  newspapers 
B)  consumer magazines 
C)  public relations practitioners 
D)  broadcast journalists 
E)  None of these 
A)  newspapers 
B)  consumer magazines 
C)  public relations practitioners 
D)  broadcast journalists 
E)  None of these

Question 17

Which of the following is NOT one of the channels of influence in the diffusion process?

Accepted Answer

A)  social norms 
B)  personal experience 
C)  mass media 
D)  significant others 
E)  biased intermediaries 
A)  social norms 
B)  personal experience 
C)  mass media 
D)  significant others 
E)  biased intermediaries

Question 18

________________ is a term used to describe the way in which new ideas are adopted in a society.

Accepted Answer

A)  Communication 
B)  Programming 
C)  Matriculation 
D)  Diffusion 
E)  Absorption 
A)  Communication 
B)  Programming 
C)  Matriculation 
D)  Diffusion 
E)  Absorption

Question 19

Which of the following is one of the steps in the diffusion process?

Accepted Answer

A)  research 
B)  programming 
C)  objectives 
D)  evaluation 
E)  communication 
A)  research 
B)  programming 
C)  objectives 
D)  evaluation 
E)  communication

Question 20

__________________ is a method for differentiating between publics.

Accepted Answer

A)  Stakeholder analysis 
B)  Audience analysis 
C)  Public modeling 
D)  Constituent examination 
E)  Public analysis 
A)  Stakeholder analysis 
B)  Audience analysis 
C)  Public modeling 
D)  Constituent examination 
E)  Public analysis

In the early stages of awareness and interest,________________ are most effective at persuading adoption.

Which of the following is NOT one of the basic elements through which a message must pass where the audience may selectively decide to be involved with communication or not?

For messages to be understood,there needs to be ______________ between both message sender and message receiver.

The ____________ is built upon the belief that opinion leaders can be convinced to support a certain matter and influence others to support it also.

James H.Couey found that the optimum average for most sentences seemed to be about ___________ words.

Publication in uncontrolled media requires _______________.

At this stage in diffusion process,actual application of an idea begins.

Which of the following is one of the basic considerations for media selection?

The action implemented to accomplish a public relations plan can be explained as an attempt to spread _____________ within a target audience.

The length of sentences in a written document is widely recognized as a key to its __________.

The _________________ style of writing organizes a story so the most important points are covered first.

Individuals in __________________ have direct contact with the primary audience and can pass messages along to them.

In the diffusion process,mass media become the primary channel of influence in the _____________ stage.

In the end,a message must be _______________ to be acted upon.

________________ assume the responsibility for making sure all messages received by their publics are prepared according to the public relations plan.

Controlled media is typically published by ____________________.

Which of the following is NOT one of the channels of influence in the diffusion process?

________________ is a term used to describe the way in which new ideas are adopted in a society.

Which of the following is one of the steps in the diffusion process?

__________________ is a method for differentiating between publics.

The Nature of Public Relations

The History of Public Relations

A Theoretical Basis for Public Relations

Law and Ethics

Research: Understanding Public Opinion

Strategic Planning for Public Relations Effectiveness

Evaluating Public Relations Effectiveness

Social Media and Traditional Media Relations

Employee Communication

Community Relations

Consumer Relations and Marketing

Investor Relations

Public Affairs: Relations With Government

Public Relations in Nonprofit Organizations

Corporate Public Relations

Filters

Exam 7: Action and Communication

In the early stages of awareness and interest,________________ are most effective at persuading adoption.

Which of the following is NOT one of the basic elements through which a message must pass where the audience may selectively decide to be involved with communication or not?

For messages to be understood,there needs to be ______________ between both message sender and message receiver.

The ____________ is built upon the belief that opinion leaders can be convinced to support a certain matter and influence others to support it also.

James H.Couey found that the optimum average for most sentences seemed to be about ___________ words.

Publication in uncontrolled media requires _______________.

At this stage in diffusion process,actual application of an idea begins.

Which of the following is one of the basic considerations for media selection?

The action implemented to accomplish a public relations plan can be explained as an attempt to spread _____________ within a target audience.

The length of sentences in a written document is widely recognized as a key to its __________.

The _________________ style of writing organizes a story so the most important points are covered first.

Individuals in __________________ have direct contact with the primary audience and can pass messages along to them.

In the diffusion process,mass media become the primary channel of influence in the _____________ stage.

In the end,a message must be _______________ to be acted upon.

________________ assume the responsibility for making sure all messages received by their publics are prepared according to the public relations plan.

Controlled media is typically published by ____________________.

Which of the following is NOT one of the channels of influence in the diffusion process?

________________ is a term used to describe the way in which new ideas are adopted in a society.

Which of the following is one of the steps in the diffusion process?

__________________ is a method for differentiating between publics.

The Nature of Public Relations

The History of Public Relations

A Theoretical Basis for Public Relations

Law and Ethics

Research: Understanding Public Opinion

Strategic Planning for Public Relations Effectiveness

Evaluating Public Relations Effectiveness

Social Media and Traditional Media Relations

Employee Communication

Community Relations

Consumer Relations and Marketing

Investor Relations

Public Affairs: Relations With Government

Public Relations in Nonprofit Organizations

Corporate Public Relations

Filters