Exam 1: The Nature of Public Relations

Which of the following is not a controlled media?

Government agencies often use the term _______________ to delineate public relations.

_____________ is the second-largest PR market behind the United States.

Public relations is a ___________________________ function that helps achieve organizational objectives,defines philosophy,and facilitates organizational change.

US organizations spent _______________ annually on public relations.

In multinational corporations,globalization has increased the need for clear,consistent and central corporate messages with adaptation at the _______ level.

________________ of practitioners have passed national accreditation exams administered by the IABC or PRSA.

Public relations is increasingly becoming the responsibility of ____________.

Marketing communication campaigns utilize ____________ to introduce products.

____________________ are persuasive efforts to inform people and change their behaviors regarding some public good.

___________________ are defined as groups of people who become important to an organization for one reason or another.

The average age of PR practitioners has been __________ for the last decade.

Public relations leaders spend much of their time gauging the implications that __________ issues have on maintaining an organization's long-term reputation.

Activist publics should be contacted by practitioners ___________________.

Business scholars often say that management involves doing the right things and making the right choices,whereas ____________ involves doing the right things.

Within the United States,it is estimated that roughly one-third of all practitioners work in __________________.

One of the most important roles of public relations practitioners is interpreting ______________ to management.

Public relations practitioners promoting _______________ insist that the organization serve in the public interest.

Which of the following is not a name often assigned to public relations?

The key difference between advertising and public relations centers around ______________.