Question 1

_________________ describes the situation where publics can attend to only a few of the messages they are bombarded with daily.

Accepted Answer

A)  Diffusion of innovation 
B)  Selective perception 
C)  Limited resources 
D)  Selective attention 
E)  None of these 
A)  Diffusion of innovation 
B)  Selective perception 
C)  Limited resources 
D)  Selective attention 
E)  None of these

Question 2

____________________ are groups that share a common goal or guiding philosophy and can make an impact on the primary public.

Accepted Answer

A)  aware publics 
B)  intervening publics 
C)  latent publics 
D)  moderating publics 
E)  active publics 
A)  aware publics 
B)  intervening publics 
C)  latent publics 
D)  moderating publics 
E)  active publics

Question 3

Which of the following is NOT an example of a controlled media?

Accepted Answer

A)  brochure 
B)  flier 
C)  newspaper 
D)  company newsletter 
E)  VNR 
A)  brochure 
B)  flier 
C)  newspaper 
D)  company newsletter 
E)  VNR

Question 4

_____________________ recognize a need but are not prone to any action.

Accepted Answer

A)  Moderating publics 
B)  Aware public 
C)  Active publics 
D)  Latent publics 
E)  Intervening publics 
A)  Moderating publics 
B)  Aware public 
C)  Active publics 
D)  Latent publics 
E)  Intervening publics

Question 5

Broadly,_____________ are those individuals who perceive themselves to have an interest in the actions of an organization.

Accepted Answer

A)  shareholders 
B)  internal publics 
C)  adopters 
D)  laggards 
E)  stakeholders 
A)  shareholders 
B)  internal publics 
C)  adopters 
D)  laggards 
E)  stakeholders

Question 6

________________ is the principal tool for constructing messages.

Accepted Answer

A)  Research 
B)  Evaluation 
C)  New technology 
D)  Writing 
E)  Broadcasting 
A)  Research 
B)  Evaluation 
C)  New technology 
D)  Writing 
E)  Broadcasting

Question 7

When the initial goals of awareness and interest are met,public relations actions should move to subtle forms of communication through ____________________________.

Accepted Answer

A)  newspapers and magazines 
B)  latent and moderating publics 
C)  significant others and unbiased third parties 
D)  mass media and biased intermediaries 
E)  controlled and uncontrolled media 
A)  newspapers and magazines 
B)  latent and moderating publics 
C)  significant others and unbiased third parties 
D)  mass media and biased intermediaries 
E)  controlled and uncontrolled media

Question 8

The ___________ is a journalistic name for the first one or two paragraphs of a news story or other informative writing.

Accepted Answer

A)  hook 
B)  launch 
C)  climax 
D)  lead 
E)  inverted pyramid 
A)  hook 
B)  launch 
C)  climax 
D)  lead 
E)  inverted pyramid

Question 9

The two-step flow of information theory was built on the premise that certain people in our society are _________________.

Accepted Answer

A)  mass media consumers 
B)  not capable of being persuaded 
C)  latent 
D)  opinion leaders 
E)  difficult to reach through the media 
A)  mass media consumers 
B)  not capable of being persuaded 
C)  latent 
D)  opinion leaders 
E)  difficult to reach through the media

Question 10

_______________ are residence stakeholders.

Accepted Answer

A)  Consumer Advocates 
B)  Shareholders 
C)  Media 
D)  Employees 
E)  None of these 
A)  Consumer Advocates 
B)  Shareholders 
C)  Media 
D)  Employees 
E)  None of these

_________________ describes the situation where publics can attend to only a few of the messages they are bombarded with daily.

____________________ are groups that share a common goal or guiding philosophy and can make an impact on the primary public.

Which of the following is NOT an example of a controlled media?

_____________________ recognize a need but are not prone to any action.

Broadly,_____________ are those individuals who perceive themselves to have an interest in the actions of an organization.

________________ is the principal tool for constructing messages.

When the initial goals of awareness and interest are met,public relations actions should move to subtle forms of communication through ____________________________.

The ___________ is a journalistic name for the first one or two paragraphs of a news story or other informative writing.

The two-step flow of information theory was built on the premise that certain people in our society are _________________.

_______________ are residence stakeholders.

The Nature of Public Relations

The History of Public Relations

A Theoretical Basis for Public Relations

Law and Ethics

Research: Understanding Public Opinion

Strategic Planning for Public Relations Effectiveness

Evaluating Public Relations Effectiveness

Social Media and Traditional Media Relations

Employee Communication

Community Relations

Consumer Relations and Marketing

Investor Relations

Public Affairs: Relations With Government

Public Relations in Nonprofit Organizations

Corporate Public Relations

Filters

Exam 7: Action and Communication

_________________ describes the situation where publics can attend to only a few of the messages they are bombarded with daily.

____________________ are groups that share a common goal or guiding philosophy and can make an impact on the primary public.

Which of the following is NOT an example of a controlled media?

_____________________ recognize a need but are not prone to any action.

Broadly,_____________ are those individuals who perceive themselves to have an interest in the actions of an organization.

________________ is the principal tool for constructing messages.

When the initial goals of awareness and interest are met,public relations actions should move to subtle forms of communication through ____________________________.

The ___________ is a journalistic name for the first one or two paragraphs of a news story or other informative writing.

The two-step flow of information theory was built on the premise that certain people in our society are _________________.

_______________ are residence stakeholders.

The Nature of Public Relations

The History of Public Relations

A Theoretical Basis for Public Relations

Law and Ethics

Research: Understanding Public Opinion

Strategic Planning for Public Relations Effectiveness

Evaluating Public Relations Effectiveness

Social Media and Traditional Media Relations

Employee Communication

Community Relations

Consumer Relations and Marketing

Investor Relations

Public Affairs: Relations With Government

Public Relations in Nonprofit Organizations

Corporate Public Relations

Filters