Exam 3: Customer Buying Behaviour

List five possible retail market segments for athletic shoes.

Both a weight-loss center and a health club would be pleased to learn that health and fitness,together with individualism,mastery and control,and self-improvement are common values in the ______________ of Canada.

David is starting his first job out of college with a consulting firm and wants to make a good impression on his supervisors.He noticed the attire of the associates when he was interviewed,and decided to mimic them by wearing power suits and Italian shoes.What social factor most influences David's wardrobe?

How do reference groups affect buying decisions?

The Tackle Box is a store that sells anything you may need to catch fish including local information about what is running,where it's running and what bait works best.The fishing enthusiasts who rely on the Tackle Box for reliable equipment and information are the retailer's:

Which of the following segmentation methods would be most appropriate for a retailer selling CDs?

Sears sells Craftsman tools which come with a lifetime warranty.If you break one,just return it to the store,and Sears will replace the broken tool with a new one.What kind of segmentation is Sears using?

Which of the following segmentation methods would be most appropriate for a convenience store retailer?

Tony Hawk is one of many professional skateboarders in the U.S.who compete and showcase their sport for skateboard enthusiasts.These devoted fans imitate the moves and jumps of these athletes to the detriment of their own safety.To skateboard enthusiasts,the Tony Hawk crowd is part of their:

Why should retailers understand how families make purchase decisions?

Do It Again Sports has everything the weekend warrior needs to get back into shape at reduced prices.They feature an array of treadmills,weights and sporting gear as well as a friendly,helpful staff.What segmentation method is Do It Again Sports using?

When consumers go shopping for pleasure,they are seeking to satisfy their:

_________ refers to the way people live,how they spend their time and money,what activities they pursue,and what their attitudes and opinions are about the world they live in.

What kind of segmentation would the merchandising department at Disney World use when stocking merchandise in their Main Street stores? Why?

What type of segmentation is being used by a 24-hour pharmacy?

Which of the following segmentation methods would be most appropriate for a retailer selling men's apparel?

A retail market segment that has _____________ is able to dictate to a retailer what it needs to offer to satisfy the needs of the segment.

What are four criteria for evaluating whether a retail segment is a viable target market?

The most important reference group is the consumer's _________________.

Big and Tall stores select their merchandise assortments for larger men.Men who meet this criterion compose a: