Exam 18: Implementing Interactive and Multichannel Marketing

In terms of the online customer experience, content refers to

Describe two potential problems associated with transactional websites.

Web communities refer to

Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets based solely in response to demand for the events?

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in __________.

Sales arising from cross-channel shoppers dwarf exclusive online retail sales. Retail sales revenue from cross-channel shoppers today is estimated to be about __________ times greater than online retail sales.

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Pizza Hut's website customization is achieved in several ways, but the primary utility is to simplify ordering. For customers who have already registered, there are several personalization options, including rapid ordering called Express Checkout - a feature that's based on __________.

Pizza Hut's cost-conscious mothers look for a good quality product and __________. Deal-seeking young adult males seek more of the food they love with __________ in the process.

Retailers and direct selling firms have found that their websites, while cannibalizing sales volume from stores, catalogs, and sales representatives, attract new customers and influence sales. When Victoria's Secret, the well-known retailer of intimate apparel for women ages 18 to 45 created its website, it reported that __________ of its website customers are __________, most of whom generate new sales volume for the company.

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs is referred to as __________.

List the six reasons why consumers shop and buy online.

Online consumers are considered empowered consumers because

Explain how the Pizza Hut website uses the seven website design elements.

Consumers and companies populate two market environments today. One is the traditional __________ and the other is the __________.

Which of the following examples demonstrates how electronic commerce creates customer value through form utility?

What technology term would be used to describe the capability of capturing visitor information to a website such as expressed product preferences, personal data, passwords, and financial information, including credit card numbers?

iVillage.com is a website targeted at women who share common interests such as career management, personal finances, parenting, relationships, beauty, and health. The site features articles, newsletters, and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest. This describes one example of why consumers shop and buy online, which is __________.

The solicitation of a consumer's consent (called opt-in) to receive e-mail and advertising based on personal data supplied by the consumer is referred to as __________.

Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10:00 p.m. and 7:00 a.m. This shows how electronic commerce contributes to customer value through the creation of __________.