Question 1

The most commonly used pricing method for business products is __________.

Accepted Answer

A) target return on investment 
B) customary 
C) standard markup 
D) target profit 
E) cost-plus pricing 
A) target return on investment 
B) customary 
C) standard markup 
D) target profit 
E) cost-plus pricing

Question 2

-In Figure 11-6 above, which is a break-even chart that depicts a graphic presentation of a break-even analysis for a picture frame store, the red (darkest) wedge ABC represents the firm's

Accepted Answer

A) fixed costs. 
B) break-even point. 
C) loss. 
D) profit. 
E) total revenue 
A) fixed costs. 
B) break-even point. 
C) loss. 
D) profit. 
E) total revenue

Question 3

A technique that analyzes the relationship between total revenue and total cost to determine profitability at various levels of output is referred to as __________.

Accepted Answer

A) break-even analysis 
B) marginal analysis 
C) sensitivity analysis 
D) market analysis 
E) tipping point analysis 
A) break-even analysis 
B) marginal analysis 
C) sensitivity analysis 
D) market analysis 
E) tipping point analysis

Question 4

According to the price equation, final price equals __________ minus incentives and allowances plus extra fees.

Accepted Answer

A) salaries 
B) list price 
C) profits 
D) trade-ins 
E) taxes 
A) salaries 
B) list price 
C) profits 
D) trade-ins 
E) taxes

Question 5

For years, a local had customers lining up around the building for breakfast. When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic, the proprietor was delighted. Having had so much success in previous years, he felt certain his savings could hold him over through the three-month construction. Unfortunately, construction delays continued for an additional six months and the work still continued. The owner's best pricing objective at this point would most likely be __________.

Accepted Answer

A) profit 
B) market share 
C) unit volume 
D) survival 
E) social responsibility 
A) profit 
B) market share 
C) unit volume 
D) survival 
E) social responsibility

Question 6

The prices for all furniture sold at American Furniture Warehouse end in $9.99, such as $599.99, $899.99, etc. American Furniture Warehouse uses

Accepted Answer

A) odd-even pricing. 
B) dynamic pricing. 
C) price lining. 
D) bundle pricing. 
E) product line pricing. 
A) odd-even pricing. 
B) dynamic pricing. 
C) price lining. 
D) bundle pricing. 
E) product line pricing.

Question 7

The break-even point (BEP) = [Fixed cost ÷ (Unit price - __________)].

Accepted Answer

A) Total cost 
B) Total expense 
C) Marginal revenue 
D) Unit variable cost 
E) Total number of units produced or quantity 
A) Total cost 
B) Total expense 
C) Marginal revenue 
D) Unit variable cost 
E) Total number of units produced or quantity

The most commonly used pricing method for business products is __________.

-In Figure 11-6 above, which is a break-even chart that depicts a graphic presentation of a break-even analysis for a picture frame store, the red (darkest) wedge ABC represents the firm's

A technique that analyzes the relationship between total revenue and total cost to determine profitability at various levels of output is referred to as __________.

According to the price equation, final price equals __________ minus incentives and allowances plus extra fees.

The prices for all furniture sold at American Furniture Warehouse end in $9.99, such as $599.99, $899.99, etc. American Furniture Warehouse uses

The break-even point (BEP) = [Fixed cost ÷ (Unit price - __________)].

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 11: Pricing Products and Services

The most commonly used pricing method for business products is __________.

-In Figure 11-6 above, which is a break-even chart that depicts a graphic presentation of a break-even analysis for a picture frame store, the red (darkest) wedge ABC represents the firm's

A technique that analyzes the relationship between total revenue and total cost to determine profitability at various levels of output is referred to as __________.

According to the price equation, final price equals __________ minus incentives and allowances plus extra fees.

The prices for all furniture sold at American Furniture Warehouse end in $9.99, such as $599.99, $899.99, etc. American Furniture Warehouse uses

The break-even point (BEP) = [Fixed cost ÷ (Unit price - __________)].

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters