Exam 11: Pricing Products and Services

-In Figure 11-6 above, which is a break-even chart that depicts a graphic presentation of a break-even analysis for a picture frame store, point A identifies the firm's __________ point.

Talbot's sells women's clothes. A longsleeve scoopneck t-shirt with the Talbot's label costs $45. By comparison, you can buy a t-shirt for $5 at a Family Dollar Store, but it won't have the prestigious Talbot's label or quality. What kind of demand-oriented approach to pricing does Talbot's use?

Which of the following statements regarding new car purchases in the U.S. is most accurate?

SHAPE magazine is targeted at young women seeking healthier lifestyles. At a price of $3.00 per copy, 1.25 million copies are sold. If the price per issue is increased to $3.25, only 1 million copies would be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. From the information provided here, what is SHAPE magazine's total revenue obtained at the lower $3.00 price?

In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery. But unlike Duracell, Energizer priced its batteries at a low initial price to attract the mass market. Was Energizer's pricing strategy to take market share from Duracell a success?

Which of the following statements about the price-setting process is most accurate?

Setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it is referred to as

To promote their business, some psychics advertise free tarot-card readings and other insights into their customers' futures on television. Unfortunately, this "free reading" has cost some unsuspecting callers as much as $700 in phone charges. This sort of pricing practice would be primarily monitored by the

A skimming pricing policy is likely to be most effective when

Three pricing objectives relate to a firm's profit. In one known as __________, a company gives up immediate profit in exchange for achieving a higher market share in the hopes of penetrating competitive markets.

From a marketing viewpoint, __________ is the money or other considerations (including other products and services) exchanged for the ownership or use of a product or service.

Which of the following statements regarding a trade-in allowance is most accurate?

Marketing executives must translate estimates of customer demand into estimates of

What type of discount would Toro most likely offer its channel members to carry and sell its riding lawn mowers during the winter months?

The percentage change in quantity demanded relative to the percentage change in price is referred to as

The Swedish manufacturer of Asko dishwashers concluded that consumers would be willing to pay approximately $1000 for a dishwasher that was quieter than any other on the market. Asko determined about $250 in markups would have to be given to wholesalers and retailers, and then designed the quietest product that it could make for $750. Asko used

Suppose you are the owner of a picture frame store and you wish to calculate how many pictures you must sell to cover your fixed and variable costs at a given price. Demand for pictures is strong, so the average price customers are willing to pay for each picture frame is $120. Also, suppose your fixed costs (FC) total $32,000 (real estate taxes, interest on a bank loan, etc.) and unit variable cost (UVC) for a picture frame is $40 (labor, glass, frame, and matting). What is the quantity of picture frames you will need to sell to break-even?

Larry's Lawn Care allows customers to use a credit card for purchases. Larry pays 4 percent of the sale to the credit card company. To promote more business, Larry decides to offer a lower price to customers paying cash - that price being 3 percent less than the standard list price. Larry is giving his customers a(n)

Pricing constraints are

One problem in the interstate trucking industry is the number of trucks that return empty after making a delivery. There is a website where independent interstate truckers can look for loads to carry on their return trips, known as backhauls. Because the trucks would normally return empty, truckers who use this website to generate business they would not have had otherwise receive a reduced shipping rate. This reduced rate for a backhaul is an example of