Question 1

The region, the density of the population, the size of the population are terms for techniques to use in ________.

Accepted Answer

A)  Positioning. 
B)  Differentiation. 
C)  Democratic segmentation. 
D)  Population parameter estimation. 
E)  Geographic segmentation. 
A)  Positioning. 
B)  Differentiation. 
C)  Democratic segmentation. 
D)  Population parameter estimation. 
E)  Geographic segmentation.

Question 2

Family and household segmentation have become more complex than ever as a result of non-traditional households and different standards of morality in the population.

Accepted Answer

A) True 
 B)False

Question 3

At one time, specific companies that catered to a particular market segmented by race.Today ______.

Accepted Answer

A)  The segments are indistinguishable. 
B)  The segments have declined in size. 
C)  The segments have become part of mainstream business. 
D)  The segments all buy the same products. 
E)  The segments lack sufficiency. 
A)  The segments are indistinguishable. 
B)  The segments have declined in size. 
C)  The segments have become part of mainstream business. 
D)  The segments all buy the same products. 
E)  The segments lack sufficiency.

Question 4

Among the generations used for segmentation, one stands out as the largest and most affluent of all the generations.This generation is known as ______.

Accepted Answer

A)  Millennial. 
B)  Generation X. 
C)  Generation Y. 
D)  Lost Generation. 
E)  Baby Boomer Generation. 
A)  Millennial. 
B)  Generation X. 
C)  Generation Y. 
D)  Lost Generation. 
E)  Baby Boomer Generation.

Question 5

Positioning relies upon the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

Accepted Answer

A)  The cost of the product and the quality. 
B)  The way the 4 p's work with one another. 
C)  The customer's needs and wants and what the product has to offer. 
D)  The quid pro quo of product and advertising. 
E)  The salesperson and the customer at a personal level 
A)  The cost of the product and the quality. 
B)  The way the 4 p's work with one another. 
C)  The customer's needs and wants and what the product has to offer. 
D)  The quid pro quo of product and advertising. 
E)  The salesperson and the customer at a personal level

Question 6

Baby Boomers represent a huge segment of the population.There is some evidence that they, in their own minds, do not think they age.This is an example of _______.

Accepted Answer

A)  Lack of aging. 
B)  Age discrimination. 
C)  Ethical dilemmas in segmentation through the calling of Baby Boomers older. 
D)  Difference between chronological age and attitudinal age. 
E)  Aging diagnostics of different groups of people. 
A)  Lack of aging. 
B)  Age discrimination. 
C)  Ethical dilemmas in segmentation through the calling of Baby Boomers older. 
D)  Difference between chronological age and attitudinal age. 
E)  Aging diagnostics of different groups of people.

Question 7

Generation Y, people born between 1978-1994, tend to be pragmatic, optimistic, good team players, savvy and edgy in nature.

Accepted Answer

A) True 
 B)False

Question 8

Michael Porter developed a model to determine the ______.

Accepted Answer

A)  Segment approaches to complex markets. 
B)  Life of a product once it is introduced. 
C)  Size of the market needed to be successful. 
D)  The six competitive forces that firms must consider. 
E)  None of the above. 
A)  Segment approaches to complex markets. 
B)  Life of a product once it is introduced. 
C)  Size of the market needed to be successful. 
D)  The six competitive forces that firms must consider. 
E)  None of the above.

Question 9

Marcus is a high school teacher who was born in 1980.What generation does he belong to and what are its characteristics?

Accepted Answer

Generation Y (60 million born

Question 10

When a company has frequent changes to its position and contradictory messages, it is said that the company suffers from confused positioning.

Accepted Answer

A) True 
 B)False

Question 11

Perceptual maps aid in _________ a product.

Accepted Answer

A)  Repositioning. 
B)  Underpostioning. 
C)  Over positioning. 
D)  Confused positioning. 
E)  Doubtful positioning. 
A)  Repositioning. 
B)  Underpostioning. 
C)  Over positioning. 
D)  Confused positioning. 
E)  Doubtful positioning.

Question 12

An idea used in segmentation is geographic segmentation, this means ________.

Accepted Answer

A)  People are different based upon where they live. 
B)  Geography determines ones likes and dislikes. 
C)  Consumer respond differently to marketing strategies and programs based on where they live. 
D)  The East Coast, West Coast, and Midwest are the most important market segments based upon size. 
E)  None of the above. 
A)  People are different based upon where they live. 
B)  Geography determines ones likes and dislikes. 
C)  Consumer respond differently to marketing strategies and programs based on where they live. 
D)  The East Coast, West Coast, and Midwest are the most important market segments based upon size. 
E)  None of the above.

Question 13

Having a product whose value proposition is a well kept secret ________.

Accepted Answer

A)  Is a good idea. 
B)  Is not a good thing in marketing. 
C)  Is a concept that uses subliminal messages. 
D)  Is a superior concept used in targeting. 
E)  Is a well accepted idea in market segmentation. 
A)  Is a good idea. 
B)  Is not a good thing in marketing. 
C)  Is a concept that uses subliminal messages. 
D)  Is a superior concept used in targeting. 
E)  Is a well accepted idea in market segmentation.

Question 14

When a company decides its positioning strategy, it is impossible to over position it against competition.

Accepted Answer

A) True 
 B)False

Question 15

When a company is confused about market segments, it sometimes pick a one-market strategy.This segmentation approach is called ________.

Accepted Answer

A)  Mass approach. 
B)  Undifferentiated target marketing. 
C)  Differentiated strategy. 
D)  Low cost approach. 
E)  Efficiency marketing. 
A)  Mass approach. 
B)  Undifferentiated target marketing. 
C)  Differentiated strategy. 
D)  Low cost approach. 
E)  Efficiency marketing.

Question 16

Some companies, insurance and credit card, would like to target students as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation and is called _______.

Accepted Answer

A)  Reachable-the ability to reach the segment in terms of communication. 
B)  Responsiveness-the feeling that the market will buy more if targeted. 
C)  Sufficient size-the size of the market is large enough to be worth considering. 
D)  Measurable-information can be obtained about the market. 
E)  None of the above. 
A)  Reachable-the ability to reach the segment in terms of communication. 
B)  Responsiveness-the feeling that the market will buy more if targeted. 
C)  Sufficient size-the size of the market is large enough to be worth considering. 
D)  Measurable-information can be obtained about the market. 
E)  None of the above.

Question 17

Demographic segmentation is best described as _______.

Accepted Answer

A)  Using characteristics of human populations to segment the market. 
B)  Using characteristics of geography to segment the market. 
C)  Using characteristics of lifestyle to segment the market. 
D)  Using characteristics of virtual communities to segment the market. 
E)  All of the above are demographic segmentation. 
A)  Using characteristics of human populations to segment the market. 
B)  Using characteristics of geography to segment the market. 
C)  Using characteristics of lifestyle to segment the market. 
D)  Using characteristics of virtual communities to segment the market. 
E)  All of the above are demographic segmentation.

Question 18

Apple Cora Anderson was born in 2001.She is a member of the __________ generation.

Accepted Answer

A)  Baby boomer. 
B)  GI. 
C)  Silent. 
D)  Gen X. 
E)  Millennial. 
A)  Baby boomer. 
B)  GI. 
C)  Silent. 
D)  Gen X. 
E)  Millennial.

Question 19

Land's End likes customized (one-to-one)marketing because customers pay more, 25% of customers are new to the company, and 33% purchase the custom made items more than once.

Accepted Answer

A) True 
 B)False

Question 20

Geographic segmentation is useful but ________

Accepted Answer

A)  A necessary condition in all segmentation schemes. 
B)  Is an insufficient criteria in and of itself. 
C)  Creates negative stereotypes to different parts of the country. 
D)  Is dependent upon the talent of the marketer to discover the quirks of a given geographic area. 
E)  None of the above. 
A)  A necessary condition in all segmentation schemes. 
B)  Is an insufficient criteria in and of itself. 
C)  Creates negative stereotypes to different parts of the country. 
D)  Is dependent upon the talent of the marketer to discover the quirks of a given geographic area. 
E)  None of the above.

The region, the density of the population, the size of the population are terms for techniques to use in ________.

Family and household segmentation have become more complex than ever as a result of non-traditional households and different standards of morality in the population.

At one time, specific companies that catered to a particular market segmented by race.Today ______.

Among the generations used for segmentation, one stands out as the largest and most affluent of all the generations.This generation is known as ______.

Positioning relies upon the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

Baby Boomers represent a huge segment of the population.There is some evidence that they, in their own minds, do not think they age.This is an example of _______.

Generation Y, people born between 1978-1994, tend to be pragmatic, optimistic, good team players, savvy and edgy in nature.

Michael Porter developed a model to determine the ______.

Marcus is a high school teacher who was born in 1980.What generation does he belong to and what are its characteristics?

When a company has frequent changes to its position and contradictory messages, it is said that the company suffers from confused positioning.

Perceptual maps aid in _________ a product.

An idea used in segmentation is geographic segmentation, this means ________.

Having a product whose value proposition is a well kept secret ________.

When a company decides its positioning strategy, it is impossible to over position it against competition.

When a company is confused about market segments, it sometimes pick a one-market strategy.This segmentation approach is called ________.

Some companies, insurance and credit card, would like to target students as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation and is called _______.

Demographic segmentation is best described as _______.

Apple Cora Anderson was born in 2001.She is a member of the __________ generation.

Land's End likes customized (one-to-one)marketing because customers pay more, 25% of customers are new to the company, and 33% purchase the custom made items more than once.

Geographic segmentation is useful but ________

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

The Product Experience: Product Strategy

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 9: Segmentation, Target Marketing, and Positioning

The region, the density of the population, the size of the population are terms for techniques to use in ________.

Family and household segmentation have become more complex than ever as a result of non-traditional households and different standards of morality in the population.

At one time, specific companies that catered to a particular market segmented by race.Today ______.

Among the generations used for segmentation, one stands out as the largest and most affluent of all the generations.This generation is known as ______.

Positioning relies upon the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

Baby Boomers represent a huge segment of the population.There is some evidence that they, in their own minds, do not think they age.This is an example of _______.

Generation Y, people born between 1978-1994, tend to be pragmatic, optimistic, good team players, savvy and edgy in nature.

Michael Porter developed a model to determine the ______.

Marcus is a high school teacher who was born in 1980.What generation does he belong to and what are its characteristics?

When a company has frequent changes to its position and contradictory messages, it is said that the company suffers from confused positioning.

Perceptual maps aid in _________ a product.

An idea used in segmentation is geographic segmentation, this means ________.

Having a product whose value proposition is a well kept secret ________.

When a company decides its positioning strategy, it is impossible to over position it against competition.

When a company is confused about market segments, it sometimes pick a one-market strategy.This segmentation approach is called ________.

Some companies, insurance and credit card, would like to target students as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation and is called _______.

Demographic segmentation is best described as _______.

Apple Cora Anderson was born in 2001.She is a member of the __________ generation.

Land's End likes customized (one-to-one)marketing because customers pay more, 25% of customers are new to the company, and 33% purchase the custom made items more than once.

Geographic segmentation is useful but ________

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

The Product Experience: Product Strategy

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters