Exam 9: Segmentation, Target Marketing, and Positioning

Ajax Engine Parts CEO says, "we sell to everyone" segmentation is only for the consumer market.Do you believe the CEO's statement is true or false?

When it is said that a market can be reached, it means that _______

Income segmentation is a commonly used segmentation technique.It has some problems, however, that can be described as ___________.

How does a firm connect its value proposition to the target market?

While many companies use a two dimensional map for positioning illustrations, there is a more sophisticated mapping technique called ______.

Social class has declined as a method of segmentation as a result of ______.

What are the four basic principles of segmentation?

A company that use positioning often use a price-quality perceptual map in order to show where it is positioned versus the competition.This helps it understand if it needs to either change pricing strategy or quality standards.

Audrey is studying generational segmentation.What are the most important things she needs to know about baby boomers?

Karen is a marine biologist who was born in 1970.What generation does she belong to and what are its characteristics?

Firms use ______.

There are conditions necessary that a market has to have in order to be able to segment it properly.The item below which is not necessary is _______.

Define market segmentation.

Primary markets differ from secondary and tertiary markets by _______.

How can Spuds and Suds, a Dallas, Texas sports bar, determine if there is a market segment of sufficient size to justify its purchase of the National Hockey League Center Ice package?

The concept of being able to get either secondary and/or primary data on a market being considered for segmentation means _______.

The Benefit Sought method of segmentation focuses on ______.