Question 1

Grand Theft Auto 4 broke the Guinness world record for the most violent game on the market.

Accepted Answer

A) True 
 B)False  False

Question 2

Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.

Accepted Answer

A)  Virtual mapping. 
B)  Perception training. 
C)  Monolithic mapping. 
D)  Perceptual mapping. 
E)  None of the above. 
A)  Virtual mapping. 
B)  Perception training. 
C)  Monolithic mapping. 
D)  Perceptual mapping. 
E)  None of the above. D

Question 3

___________ would not be a good product for using gender segmentation.

Accepted Answer

A)  Underwear. 
B)  Perfume. 
C)  Toothpaste. 
D)  Cigars. 
E)  Rogaine. 
A)  Underwear. 
B)  Perfume. 
C)  Toothpaste. 
D)  Cigars. 
E)  Rogaine. C

Question 4

Usage patterns are another way to divide up the market.What causes you to take your significant other out for that special dinner? Or, what makes you break down and rent a tuxedo for a formal event? This form of usage is called using ________ as a reason to buy.

Accepted Answer

A)  Time of year. 
B)  Graduation. 
C)  Occasions. 
D)  Experiences. 
E)  None of the above. 
A)  Time of year. 
B)  Graduation. 
C)  Occasions. 
D)  Experiences. 
E)  None of the above.

Question 5

When the social networking site Facebook started, its primary members were in the young adult market of 18 to 24 year olds.Now the 35 and over age group has the largest membership.What kind of value does Facebook offer to different segments?

Accepted Answer

Facebook offers value by linking people

Question 6

When Bernard, a marketer, says that a segment has sufficient size, he means _________.

Accepted Answer

A)  The market has an expected return-on-viewing to be worth considering. 
B)  The market is too large to be worth considering. 
C)  The market has an expected return-on-investment that is positive. 
D)  The market has many customers in it. 
E)  The market has only one customer in it. 
A)  The market has an expected return-on-viewing to be worth considering. 
B)  The market is too large to be worth considering. 
C)  The market has an expected return-on-investment that is positive. 
D)  The market has many customers in it. 
E)  The market has only one customer in it.

Question 7

A marketing manager using PRIZM is interested in ____________ segmentation.

Accepted Answer

A)  Geographic. 
B)  Psychographic. 
C)  Geodemographic. 
D)  Occasion. 
E)  Benefits Sought. 
A)  Geographic. 
B)  Psychographic. 
C)  Geodemographic. 
D)  Occasion. 
E)  Benefits Sought.

Question 8

When a company has doubtful positioning consumers view the claims made by the company as ________.

Accepted Answer

A)  Being exaggerated. 
B)  Lacking efficiency. 
C)  Lacking credibility. 
D)  Exceeding performance. 
E)  Lacking performance. 
A)  Being exaggerated. 
B)  Lacking efficiency. 
C)  Lacking credibility. 
D)  Exceeding performance. 
E)  Lacking performance.

Question 9

Differentiated target marketing means ______.

Accepted Answer

A)  Different prices to different markets. 
B)  The same value offering to every market segment. 
C)  Different value offerings for different target markets. 
D)  Using push and pull strategy to differentiate markets. 
E)  None of the above. 
A)  Different prices to different markets. 
B)  The same value offering to every market segment. 
C)  Different value offerings for different target markets. 
D)  Using push and pull strategy to differentiate markets. 
E)  None of the above.

Question 10

Demographic segmentation is one of the most popular segmentation approaches because _________.

Accepted Answer

A)  It is readily measurable. 
B)  Because customer needs and wants tend to vary with some degree of regularity based on demographic differences. 
C)  It uses the statistical characteristics of human populations such as age or income. 
D)  All of the above. 
E)  None of the above. 
A)  It is readily measurable. 
B)  Because customer needs and wants tend to vary with some degree of regularity based on demographic differences. 
C)  It uses the statistical characteristics of human populations such as age or income. 
D)  All of the above. 
E)  None of the above.

Question 11

Occupation segmentation is very closely related to income segmentation although the two are not perfectly correlated.

Accepted Answer

A) True 
 B)False

Question 12

Serenity was born in 1970.Her parents met at the famous Woodstock festival.She is a member of the ________ generation..

Accepted Answer

A)  Baby boomer. 
B)  GI. 
C)  Silent. 
D)  Gen X. 
E)  Millennial. 
A)  Baby boomer. 
B)  GI. 
C)  Silent. 
D)  Gen X. 
E)  Millennial.

Question 13

Explain the concept of differentiation.

Accepted Answer

Differentiation means communic

Question 14

When a company tries to make the product or service significantly easier to obtain than the competition, it is employing ______.

Accepted Answer

A)  Service leadership. 
B)  Image leadership. 
C)  Competitive intelligence. 
D)  Perceptual mapping. 
E)  Convenience leadership. 
A)  Service leadership. 
B)  Image leadership. 
C)  Competitive intelligence. 
D)  Perceptual mapping. 
E)  Convenience leadership.

Question 15

Wal-Mart operates stores, supercenters, and neighborhood markets.How do you think the company views its market segments? What benefits do you think that each segment is seeking?

Accepted Answer

Supercenter customers are seeking produc

Question 16

Should every company develop and serve a tertiary target market?

Accepted Answer

No.The tertiary mark

Question 17

How would you use geographic segmentation in the bathing suit market?

Accepted Answer

Stores in warm climates would stock bath

Question 18

An advergame is a video game that _______.

Accepted Answer

A)  Has an advertiser inserted into the game. 
B)  Has sponsors of the game on the cover of the game but not in the game itself. 
C)  Has been specifically designed to promote a brand. 
D)  Has been advertised on television with good results. 
E)  None of the above. 
A)  Has an advertiser inserted into the game. 
B)  Has sponsors of the game on the cover of the game but not in the game itself. 
C)  Has been specifically designed to promote a brand. 
D)  Has been advertised on television with good results. 
E)  None of the above.

Question 19

How does age segmentation limit marketers? For example, you are a college student yet undoubtedly you have many friends from high school who did not go to college.How are their lifestyles different from yours? What do they do in their leisure time that is different than what you and your college friends do? What other methods of segmentation other than age would be better to reach them?

Accepted Answer

Answers will vary but may include friend

Question 20

There are many ways to segment the market using demographics.Select the answer below that is the most truthful about demographic segmentation.

Accepted Answer

A)  Income, education, and occupation are very closely correlated. 
B)  Income is all you need to know about someone. 
C)  Age is usually not a factor in segmentation. 
D)  The youth culture is the most important segmentation variable. 
E)  All of the above are true. 
A)  Income, education, and occupation are very closely correlated. 
B)  Income is all you need to know about someone. 
C)  Age is usually not a factor in segmentation. 
D)  The youth culture is the most important segmentation variable. 
E)  All of the above are true.

Grand Theft Auto 4 broke the Guinness world record for the most violent game on the market.

Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.

___________ would not be a good product for using gender segmentation.

Usage patterns are another way to divide up the market.What causes you to take your significant other out for that special dinner? Or, what makes you break down and rent a tuxedo for a formal event? This form of usage is called using ________ as a reason to buy.

When the social networking site Facebook started, its primary members were in the young adult market of 18 to 24 year olds.Now the 35 and over age group has the largest membership.What kind of value does Facebook offer to different segments?

When Bernard, a marketer, says that a segment has sufficient size, he means _________.

A marketing manager using PRIZM is interested in ____________ segmentation.

When a company has doubtful positioning consumers view the claims made by the company as ________.

Differentiated target marketing means ______.

Demographic segmentation is one of the most popular segmentation approaches because _________.

Occupation segmentation is very closely related to income segmentation although the two are not perfectly correlated.

Serenity was born in 1970.Her parents met at the famous Woodstock festival.She is a member of the ________ generation..

Explain the concept of differentiation.

When a company tries to make the product or service significantly easier to obtain than the competition, it is employing ______.

Wal-Mart operates stores, supercenters, and neighborhood markets.How do you think the company views its market segments? What benefits do you think that each segment is seeking?

Should every company develop and serve a tertiary target market?

How would you use geographic segmentation in the bathing suit market?

An advergame is a video game that _______.

There are many ways to segment the market using demographics.Select the answer below that is the most truthful about demographic segmentation.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

The Product Experience: Product Strategy

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 9: Segmentation, Target Marketing, and Positioning

Grand Theft Auto 4 broke the Guinness world record for the most violent game on the market.

Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.

___________ would not be a good product for using gender segmentation.

Usage patterns are another way to divide up the market.What causes you to take your significant other out for that special dinner? Or, what makes you break down and rent a tuxedo for a formal event? This form of usage is called using ________ as a reason to buy.

When the social networking site Facebook started, its primary members were in the young adult market of 18 to 24 year olds.Now the 35 and over age group has the largest membership.What kind of value does Facebook offer to different segments?

When Bernard, a marketer, says that a segment has sufficient size, he means _________.

A marketing manager using PRIZM is interested in ____________ segmentation.

When a company has doubtful positioning consumers view the claims made by the company as ________.

Differentiated target marketing means ______.

Demographic segmentation is one of the most popular segmentation approaches because _________.

Occupation segmentation is very closely related to income segmentation although the two are not perfectly correlated.

Serenity was born in 1970.Her parents met at the famous Woodstock festival.She is a member of the ________ generation..

Explain the concept of differentiation.

When a company tries to make the product or service significantly easier to obtain than the competition, it is employing ______.

Wal-Mart operates stores, supercenters, and neighborhood markets.How do you think the company views its market segments? What benefits do you think that each segment is seeking?

Should every company develop and serve a tertiary target market?

How would you use geographic segmentation in the bathing suit market?

An advergame is a video game that _______.

There are many ways to segment the market using demographics.Select the answer below that is the most truthful about demographic segmentation.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

The Product Experience: Product Strategy

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters