Exam 10: The Product Experience: Product Strategy

Today many tangible products have a component that impacts the customer's satisfaction before and after the purchase.This component that compliments the tangible aspects of the product is called __________.

In addition to Eggo products, Kellogg's brands include Morningstar Farms, Nutrigrain, Rice Krispies, Frosted Flakes Cheez-its, Famous Amos, and others.How would this group of products be classified?

As models proliferate and market segmentation becomes more pronounced, companies seek __________ distribution for their products.

When you eat an organic strawberry in January that you bought at Wal-Mart, one of the questions you ask yourself is, ________.

How do the essential benefit and the core product relate?

Product life cycles enable marketing managers to be able to ________.

In the introductory stage of the product life cycle (PLC)companies often use ____________ to reach customers before the product is even introduced to the market.

At Chick-fil-A, the company strives to not just serve food but ________.

Cell phone manufacturers have put reliability features into phones that allow a technician access to its functionality and actually do minor software upgrades or repairs during a phone call.

Sometimes a company can make a product that is too reliable.An example of this would be a computer that cost a large premium over competition but would last for years.The problem is that technology changes too rapidly so better, cheaper, and faster models will come out and make the expensive long lasting model obsolete.

Generally speaking, the most dramatic increase in revenue occurs in the _________ stage of the PLC.

Early adopters and innovators are the primary purchasers in the __________ stage of the product life cycle

Every aspect of the product experience is evaluated by the customer and then considered against a ____________.

When a company uses packaging or changes its size, shape, or color, it is said that the company is using _________ differentiation.

When a company creates a product that extends, enhances and encourages the customer beyond delivering its core, this concept is called _______.

What is the pricing strategy in each phase of the product life cycle?

Recently, Anheuser Busch introduced a new beer called Celebrate meant to be drunk in a snifter rather than a beer mug and it is priced around $10 a bottle.

Define product.

Nate owns and operates a funeral home in California.Which consumer goods category does the funeral home fall under? Which part of the promotion mix is most important in Nate's industry?

Business goods can be placed on a continuum from low cost/frequent purchases to high cost/infrequent purchases.Give examples of those at either end of the spectrum.