Exam 3: Understanding the Global Marketplace: Marketing Without Borders

You Are Here, a personal navigation system company, has contracted its manufacturing to a firm in Malaysia for five years.Now that You Are Here has wildly explosive growth, it wants to purchase the manufacturing facility.This market entry method is _________.

Countries in the top five economies based on GDP include all but ___________.

According to Rostow, a Take-Off Economy is moving from agricultural to industrial and has banking systems, technology industries and other skilled industries.

Many people are surprised to find that the price they pay in for home country products may be twice as much in a foreign country.This change is price is referred to as _____________.

ABC Tractor Company wants to enter the Chinese market.Chinese law prevents foreign entities from owning a majority position in a company there.The best method of entry for ABC is _________.

When Pepsi translated its popular slogan, "Come Alive with the Pepsi Generation" into Chinese, it was understood as "Bring Your Ancestors Back from the Dead" and was not well received.This illustrates a problem with ___________.

Global marketing research focuses on 14 types of basic information.

Define distributor.(Do not use the word distribute in your answer!)Why might an exporting firm choose to hire a distributor to represent it in a foreign market?

Advantages to franchising as a market entry strategy do not include ______.

MERCOSUR is a regional market zone in ________.

The most significant difference between international and global marketing is management philosophy and corporate planning.

Mr.Coffee had a good understanding of the Japanese culture when it introduced coffeemakers that fit well in a Japanese kitchen.

Advantages to licensing as a market entry strategy do not include ___________.

The market entry strategy with the greatest long-term implication is __________.

NAFTA is a market zone that eliminates tariffs between the U.S.and _______.

A country that invests heavily in infrastructure, receives investment from foreign governments, and is attractive to firms seeking first-mover advantage is in the _______ stage of development.

__________ is not one of the forces that drive countries to form regional market zones.

Sam is flying down to Rio de Janeiro, Brazil to meet with a prospective customer.Sam is very successful in the U.S.because he is a multi-tasking high achiever who hates wasting time with small talk and leaves the details of a contract up to his legal staff.His personal assistant has prepared a global market research for him and emphasized that he should read the ___________ section.

The leading franchising company in the world is ___________.

Audrey is traveling to the Czech Republic to meet with a potential client.She has traveled to Europe many times and wants to make this trip as short as possible.Her prospect has suggested they tour the city and attend a symphony concert on her first day and they talk business on the second day.Should Audrey press to get to business right away or should she accept the potential client's invitation? Why?