Question 1

Some companies like Ford, BMS, and Mercedes-Benz use __________ to get customer focused ideas for product improvements.

Accepted Answer

A)  Large scale mail surveys 
B)  One focus group per year 
C)  User group bulletin boards 
D)  Social scientists to study trends 
E)  None of the above 
A)  Large scale mail surveys 
B)  One focus group per year 
C)  User group bulletin boards 
D)  Social scientists to study trends 
E)  None of the above C

Question 2

When consumers purchase a product for the purpose of making a value decision in the product adoption process, it is called the trial stage.

Accepted Answer

A) True 
 B)False  True

Question 3

Laggards are people in the adoption process who _________.

Accepted Answer

A)  Purchase during the maturation stage 
B)  Put off purchasing until there is no other option 
C)  Are price sensitive and look for simplified products 
D)  Buy the product used because it lacks interest to them 
E)  All of the above 
A)  Purchase during the maturation stage 
B)  Put off purchasing until there is no other option 
C)  Are price sensitive and look for simplified products 
D)  Buy the product used because it lacks interest to them 
E)  All of the above B

Question 4

The early and late majority make up _________ of all adopters of a product

Accepted Answer

A)  One-third 
B)  One-half 
C)  Two-thirds 
D)  Three-quarters 
E)  None of the above 
A)  One-third 
B)  One-half 
C)  Two-thirds 
D)  Three-quarters 
E)  None of the above

Question 5

Success or failure of a new product is determined by the action of the company.The factor or factors that increase the likelihood of failure can be described as _______.

Accepted Answer

A)  Poor marketing communications 
B)  Failure to meet customer expectations 
C)  Incorrect pricing 
D)  Failure to identify the value proposition 
E)  All of the above 
A)  Poor marketing communications 
B)  Failure to meet customer expectations 
C)  Incorrect pricing 
D)  Failure to identify the value proposition 
E)  All of the above

Question 6

Cisco developed a technology called In-Store Mobility Solution.This technology gave shoppers access to information and allowed shoppers to receive promotions while on the move, create shopping lists, and navigate a store directly from the shopping cart.

Accepted Answer

A) True 
 B)False

Question 7

Some computer makers are designing laptops that are encased in bamboo and have many recycled parts.Describe the external pressures that may drive this.

Accepted Answer

Both government regulations an

Question 8

What is the rate at which a product is accepted called?

Accepted Answer

The adopti

Question 9

What are the five states of the innovation diffusion process?

Accepted Answer

1.Awareness- know of the product, but in

Question 10

A stop-to-market mistake happens when __________.

Accepted Answer

A)  A bad idea is allowed to make it to market 
B)  The screening committee decides to market a product that has a fatal flaw 
C)  A good idea is pushed forward without knowing the ROI of its execution 
D)  A good idea is prematurely eliminated during the screening process. 
E)  None of the above 
A)  A bad idea is allowed to make it to market 
B)  The screening committee decides to market a product that has a fatal flaw 
C)  A good idea is pushed forward without knowing the ROI of its execution 
D)  A good idea is prematurely eliminated during the screening process. 
E)  None of the above

Question 11

What is the biggest challenge small companies face in new product development?

Accepted Answer

Raising ca

Question 12

Which categories do 2/3s of all adopters fall into?

Accepted Answer

Early and

Question 13

What are some of the ethical issues of have KidCare TV in pediatricians' offices?

Accepted Answer

● Pediatricians tell kids and their pare

Question 14

What are the three tasks in the development stage of the new product process?

Accepted Answer

● Define and test the product

Question 15

Why does a firm develop marketing strategy during the new product development process? Why doesn't the firm simply wait until the product is ready to be launched to develop the marketing strategy? Isn't it a waste of time to develop strategy for a product that may never get to market?

Accepted Answer

First, defining the target market is hel

Question 16

If a product is not successful early in a new product launch, management is often unwilling to spend additional dollars as the product becomes more widely distributed.The end result is usually a downward spiral.

Accepted Answer

A) True 
 B)False

Question 17

________________ are the single best source for new product ideas.

Accepted Answer

A)  Consultants 
B)  Market surveys 
C)  Outside laboratories 
D)  Search engines 
E)  Inside sources 
A)  Consultants 
B)  Market surveys 
C)  Outside laboratories 
D)  Search engines 
E)  Inside sources

Question 18

Success or failure of a new product is determined primarily by the actions of the company.Making bad decisions by not identifying the value proposition, designing and building a product that fails to meet customer expectations and incorrectly pricing the product are all factors that increase the likelihood of new product failures.

Accepted Answer

A) True 
 B)False

Question 19

Nokia discovered that its cell phones in India were being bought by families to share.As a result of their research Nokia __________.

Accepted Answer

A)  Made the phones less expensive 
B)  Made the phones available in rickshaws 
C)  Developed creative financial tools so more families could afford its cell phones 
D)  Developed marketing communications that showed families using the phone together 
E)  None of the above 
A)  Made the phones less expensive 
B)  Made the phones available in rickshaws 
C)  Developed creative financial tools so more families could afford its cell phones 
D)  Developed marketing communications that showed families using the phone together 
E)  None of the above

Question 20

CAFE standards are ________.

Accepted Answer

A)  Standards for restaurants called cafes to make better food 
B)  Standards for coffee consumed on premise 
C)  Standards for corporate average fuel economy for automakers 
D)  Standards for coffee makers in order to achieve improved environmental standards 
E)  None of the above 
A)  Standards for restaurants called cafes to make better food 
B)  Standards for coffee consumed on premise 
C)  Standards for corporate average fuel economy for automakers 
D)  Standards for coffee makers in order to achieve improved environmental standards 
E)  None of the above

Some companies like Ford, BMS, and Mercedes-Benz use __________ to get customer focused ideas for product improvements.

When consumers purchase a product for the purpose of making a value decision in the product adoption process, it is called the trial stage.

Laggards are people in the adoption process who _________.

The early and late majority make up _________ of all adopters of a product

Success or failure of a new product is determined by the action of the company.The factor or factors that increase the likelihood of failure can be described as _______.

Cisco developed a technology called In-Store Mobility Solution.This technology gave shoppers access to information and allowed shoppers to receive promotions while on the move, create shopping lists, and navigate a store directly from the shopping cart.

Some computer makers are designing laptops that are encased in bamboo and have many recycled parts.Describe the external pressures that may drive this.

What is the rate at which a product is accepted called?

What are the five states of the innovation diffusion process?

A stop-to-market mistake happens when __________.

What is the biggest challenge small companies face in new product development?

Which categories do 2/3s of all adopters fall into?

What are some of the ethical issues of have KidCare TV in pediatricians' offices?

What are the three tasks in the development stage of the new product process?

Why does a firm develop marketing strategy during the new product development process? Why doesn't the firm simply wait until the product is ready to be launched to develop the marketing strategy? Isn't it a waste of time to develop strategy for a product that may never get to market?

If a product is not successful early in a new product launch, management is often unwilling to spend additional dollars as the product becomes more widely distributed.The end result is usually a downward spiral.

________________ are the single best source for new product ideas.

Nokia discovered that its cell phones in India were being bought by families to share.As a result of their research Nokia __________.

CAFE standards are ________.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 12: The Product Experience: New Product Development

Some companies like Ford, BMS, and Mercedes-Benz use __________ to get customer focused ideas for product improvements.

When consumers purchase a product for the purpose of making a value decision in the product adoption process, it is called the trial stage.

Laggards are people in the adoption process who _________.

The early and late majority make up _________ of all adopters of a product

Success or failure of a new product is determined by the action of the company.The factor or factors that increase the likelihood of failure can be described as _______.

Cisco developed a technology called In-Store Mobility Solution.This technology gave shoppers access to information and allowed shoppers to receive promotions while on the move, create shopping lists, and navigate a store directly from the shopping cart.

Some computer makers are designing laptops that are encased in bamboo and have many recycled parts.Describe the external pressures that may drive this.

What is the rate at which a product is accepted called?

What are the five states of the innovation diffusion process?

A stop-to-market mistake happens when __________.

What is the biggest challenge small companies face in new product development?

Which categories do 2/3s of all adopters fall into?

What are some of the ethical issues of have KidCare TV in pediatricians' offices?

What are the three tasks in the development stage of the new product process?

Why does a firm develop marketing strategy during the new product development process? Why doesn't the firm simply wait until the product is ready to be launched to develop the marketing strategy? Isn't it a waste of time to develop strategy for a product that may never get to market?

If a product is not successful early in a new product launch, management is often unwilling to spend additional dollars as the product becomes more widely distributed.The end result is usually a downward spiral.

________________ are the single best source for new product ideas.

Nokia discovered that its cell phones in India were being bought by families to share.As a result of their research Nokia __________.

CAFE standards are ________.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters