Exam 3: Measuring Performance in Operations

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A computer manufacturer currently has a 15 percent customer defection rate. Their accounting department estimates the incremental contribution to profit and overhead as 30 percent. Customers purchase computers every four years at an average cost of $1,200.00. In an effort to reduce the defection rate, the company is improving both the quality of its computers and its post-sale service. Determine the increase in the average value of a loyal customer if the defection rate drops to 5 percent.

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Current VLC = P * CM * RF * BLC
VLC = (1200)(0.3)(1/4)(1/.15) = $600
If the defection rate drops to 5%,
VLC = (1200)(0.3)(1/4)(1/.05) = $1800
The value of a loyal customer triples.

The ability to respond quickly to changes in the amount and type of demand is called

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D

Productivity is more closely related to effectiveness than efficiency.

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Provide some examples of criteria that can be used to help select and delete performance measures from an organization's information system.

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Measuring and reporting performance results can be a motivator for many workers.

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Empathy is the caring attitude and individualized attention provided to customers.

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Return on assets would normally be classified as a productivity measure.

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Reliability is the ability to perform a service dependably and accurately.

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Explain the difference between design flexibility and volume flexibility.

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It costs 3 to 5 times more to keep an existing customer than to acquire a new customer.

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Service quality measures are generally based on data collected from observing front-line operations.

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The quote "Happy employees create happy customers" best characterizes the Service-Profit Chain (SPC) model.

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Which one of the following statements is true with regard to the case study BankUSA: Credit Card Division?

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In regard to the value chain model, efficiency, cost and cycle time would be most related to

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Having intensive care nurses on call in case of a dramatic increase in patient demand is an example of design flexibility.

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Of the four models of organizational performance, which two focus on the "big picture" of organizational performance rather than on operational-level framework?

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Interlinking is the quantitative modeling of cause-and-effect relationships between

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In the Baldrige Award criteria, the Business Results category focuses on how an organization selects, gathers, analyzes, manages, and improves its data, information, and knowledge assets.

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Which of the following would be an example of an innovation and learning performance measure?

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Speed is usually measured in clock time, whereas reliability of a time-based measure is usually measured in quantifying the variances in average performances or targets.

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