Question 1

Which one of the following statements in the Lawn Care Company (LCC) case study is true?

Accepted Answer

A) The LCC already had experience and capabilities in the residential lawn application service and market segment, and was considering using this expertise to enter the golf and park market segment. 
B) The gross margin on grass seed and fertilizer were higher than on the lawn application service. 
C) Service management skills play a major role in the LCC current strategy and vision of the business. 
D) The order winner for the current strategy at LCC is high physical goods quality. 
A) The LCC already had experience and capabilities in the residential lawn application service and market segment, and was considering using this expertise to enter the golf and park market segment. 
B) The gross margin on grass seed and fertilizer were higher than on the lawn application service. 
C) Service management skills play a major role in the LCC current strategy and vision of the business. 
D) The order winner for the current strategy at LCC is high physical goods quality. D

Question 2

Employee training is an example of a key competitive priority.

Accepted Answer

A) True 
 B)False  False

Question 3

Professor Terry Hill has presented a four-loop framework for operations strategy through an iterative and integrated process. Decision loop #1

Accepted Answer

A) describes how Operations evaluates the implications of competitive priorities in terms of process choices and infrastructure 
B) involves determining if process choice decisions and capabilities are consistent with infrastructure capabilities 
C) represents Operations' input into corporate and marketing strategy 
D) ties together corporate strategy and marketing strategy 
A) describes how Operations evaluates the implications of competitive priorities in terms of process choices and infrastructure 
B) involves determining if process choice decisions and capabilities are consistent with infrastructure capabilities 
C) represents Operations' input into corporate and marketing strategy 
D) ties together corporate strategy and marketing strategy D

Question 4

Formal marketing research, such as surveys and focus groups, is the only useful approach to learn about customer needs and expectations.

Accepted Answer

A) True 
 B)False

Question 5

In today's global market, mass customization has become less important than it was in the past.

Accepted Answer

A) True 
 B)False

Question 6

Requirements that are expected in a good or service are called

Accepted Answer

A) Order Qualifiers 
B) Order Satisfiers 
C) Order Exciters 
D) Order Winners 
A) Order Qualifiers 
B) Order Satisfiers 
C) Order Exciters 
D) Order Winners

Question 7

Improving design quality usually allows a firm to charge higher prices and thus increase revenue and profit.

Accepted Answer

A) True 
 B)False

Question 8

Apple's primary competitive priority would probably be innovation while Dell's would be flexibility.

Accepted Answer

A) True 
 B)False

Question 9

In time sequence, which of the following needs to be accomplished first?

Accepted Answer

A) Understand customer wants and needs 
B) Design and deliver customer benefit package 
C) Build and leverage operational capabilities 
D) Hire creative engineers 
A) Understand customer wants and needs 
B) Design and deliver customer benefit package 
C) Build and leverage operational capabilities 
D) Hire creative engineers

Question 10

Order qualifiers are goods and service features and performance characteristics that differentiate one customer benefit package from another and win a customer's business.

Accepted Answer

A) True 
 B)False

Question 11

What is the difference between corporate, business and functional strategy?

Accepted Answer

At the top level, corporate strategy is

Question 12

Customers generally perceive greater risk when buying goods than when buying services.

Accepted Answer

A) True 
 B)False

Question 13

Because McDonald's and Pal's Sudden Service are both in the quick service restaurant business, we would expect their operations strategies to be nearly identical.

Accepted Answer

A) True 
 B)False

Question 14

What do we mean by core competencies?

Accepted Answer

Core competencies are the strengths uniq

Question 15

Explain the concept of search, experience, and credence attributes.

Accepted Answer

Search attributes are those that a custo

Question 16

Being able to access the Internet in an automobile at any speed and in any location would be considered an order satisfier.

Accepted Answer

A) True 
 B)False

Question 17

Innovation does not necessarily involve practical application or commercialization.

Accepted Answer

A) True 
 B)False

Question 18

A clean bed in a hotel would be considered as an order satisfier.

Accepted Answer

A) True 
 B)False

Question 19

The ____ of a firm defines the strengths that are unique to that organization.

Accepted Answer

A) strategy development 
B) strategic mission 
C) vision statement 
D) core competencies 
A) strategy development 
B) strategic mission 
C) vision statement 
D) core competencies

Question 20

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with the features of a new laptop computer such as processor speed and hard disk capacity would best be classified as

Accepted Answer

A) search attributes 
B) experience attributes 
C) credence attributes 
D) reflect attributes 
A) search attributes 
B) experience attributes 
C) credence attributes 
D) reflect attributes

Which one of the following statements in the Lawn Care Company (LCC) case study is true?

Employee training is an example of a key competitive priority.

Professor Terry Hill has presented a four-loop framework for operations strategy through an iterative and integrated process. Decision loop #1

Formal marketing research, such as surveys and focus groups, is the only useful approach to learn about customer needs and expectations.

In today's global market, mass customization has become less important than it was in the past.

Requirements that are expected in a good or service are called

Improving design quality usually allows a firm to charge higher prices and thus increase revenue and profit.

Apple's primary competitive priority would probably be innovation while Dell's would be flexibility.

In time sequence, which of the following needs to be accomplished first?

Order qualifiers are goods and service features and performance characteristics that differentiate one customer benefit package from another and win a customer's business.

What is the difference between corporate, business and functional strategy?

Customers generally perceive greater risk when buying goods than when buying services.

Because McDonald's and Pal's Sudden Service are both in the quick service restaurant business, we would expect their operations strategies to be nearly identical.

What do we mean by core competencies?

Explain the concept of search, experience, and credence attributes.

Being able to access the Internet in an automobile at any speed and in any location would be considered an order satisfier.

Innovation does not necessarily involve practical application or commercialization.

A clean bed in a hotel would be considered as an order satisfier.

The ____ of a firm defines the strengths that are unique to that organization.

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with the features of a new laptop computer such as processor speed and hard disk capacity would best be classified as

Goods, Services, and Operations Management

Value Chains

Measuring Performance in Operations

Technology and Operations Management

Goods and Service Design

Process Selection, Design, and Analysis

Facility and Work Design

Supply Chain Design

Capacity Management

Forecasting and Demand Planning

Managing Inventories

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control and Spc

Lean Operating Systems

Project Management

Filters

Exam 4: Operations Strategy

Which one of the following statements in the Lawn Care Company (LCC) case study is true?

Employee training is an example of a key competitive priority.

Professor Terry Hill has presented a four-loop framework for operations strategy through an iterative and integrated process. Decision loop #1

Formal marketing research, such as surveys and focus groups, is the only useful approach to learn about customer needs and expectations.

In today's global market, mass customization has become less important than it was in the past.

Requirements that are expected in a good or service are called

Improving design quality usually allows a firm to charge higher prices and thus increase revenue and profit.

Apple's primary competitive priority would probably be innovation while Dell's would be flexibility.

In time sequence, which of the following needs to be accomplished first?

Order qualifiers are goods and service features and performance characteristics that differentiate one customer benefit package from another and win a customer's business.

What is the difference between corporate, business and functional strategy?

Customers generally perceive greater risk when buying goods than when buying services.

Because McDonald's and Pal's Sudden Service are both in the quick service restaurant business, we would expect their operations strategies to be nearly identical.

What do we mean by core competencies?

Explain the concept of search, experience, and credence attributes.

Being able to access the Internet in an automobile at any speed and in any location would be considered an order satisfier.

Innovation does not necessarily involve practical application or commercialization.

A clean bed in a hotel would be considered as an order satisfier.

The ____ of a firm defines the strengths that are unique to that organization.

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with the features of a new laptop computer such as processor speed and hard disk capacity would best be classified as

Goods, Services, and Operations Management

Value Chains

Measuring Performance in Operations

Technology and Operations Management

Goods and Service Design

Process Selection, Design, and Analysis

Facility and Work Design

Supply Chain Design

Capacity Management

Forecasting and Demand Planning

Managing Inventories

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control and Spc

Lean Operating Systems

Project Management

Filters