Exam 6: The Web and E-Commerce

________ refers to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, content management system, a paragraph title, or some other style.

________ is a website structure with several links to pages at all levels, allowing visitors correspondingly numerous paths through the site.

Which of the following will NOT improve the web accessibility of a site?

________ usually have the primary web goal of informing or entertaining the audience.

________ is a component of a web address that maps to the unique IP address of the destination location.

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.

What are the uses of shopping cart software?

________ is/are a(n) e-commerce relationship in which organizations buy and sell products or services online from or to one another.

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

Which of the following is NOT a function of the Web Accessibility Initiative (WAI)?

Search engine marketing is far less intrusive than banner ads or pop-up windows.

The original language used to create web pages is called ________.

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

Why are organizations reluctant to make their websites accessible to people with disabilities?

A(n) ________ is a software application that retrieves, interprets, and displays web resources.

________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to the site after a period of time?

Which of the following is a measure of the satisfaction level of website users?

________ is an international body that establishes and publishes standards for programming languages used to create software for the web.