Exam 7: Business Intelligence and Decision Support

Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.

Which of the following is an accurate definition of a mashup?

Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand buying patterns of customers when they purchase multiple items. What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Which of the following is a function of online analytical processing?

Which of the following real-life functions does an intelligent agent perform?

iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This resulted in a shortage of tickets that the public could have bought themselves. Which of the following would have best helped the brokers to book tickets in such large numbers?

Which of the following is an accurate definition of conversion rate?

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

Which of the following is a characteristic of decisions made at an organization's strategic level?

Clickstream data refers to every single click by every visitor, along with associated data revealing customer behavior.

Which of the following is an accurate definition of the web metric "unique visitors"?

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decision does she take in opening another branch of the company in Chicago?

Which of the following prevents the slowing down of an operational system?

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Which of the following is a feature of optimization?