Question 1

Write a brief note on keyword advertising.

Accepted Answer

Keyword advertising refers to relevant t

Question 2

Which of the following best describes tactical-level decisions?

Accepted Answer

A)  decisions undertaken at the highest level by the leaders of an organization 
B)  programmed decisions that involve routine transactions and deal directly with customers 
C)  decisions that impact the entire organization and sometimes, even the industry 
D)  mid-level decisions undertaken by managers on issues like product development and membership drives 
A)  decisions undertaken at the highest level by the leaders of an organization 
B)  programmed decisions that involve routine transactions and deal directly with customers 
C)  decisions that impact the entire organization and sometimes, even the industry 
D)  mid-level decisions undertaken by managers on issues like product development and membership drives

Question 3

Which of the following statements is true of portals?

Accepted Answer

A)  They are gateways that provide access to a variety of relevant information from many different sources on one screen. 
B)  They are quantifiable metrics that measure an individual's contribution to his organization's success. 
C)  They mimic the reasoning of a human expert, drawing from a base of knowledge about a particular subject area to come to a decision or recommendation. 
D)  They are graphical user interfaces that organize and summarize information vital to a user's role and the decisions that the user makes. 
A)  They are gateways that provide access to a variety of relevant information from many different sources on one screen. 
B)  They are quantifiable metrics that measure an individual's contribution to his organization's success. 
C)  They mimic the reasoning of a human expert, drawing from a base of knowledge about a particular subject area to come to a decision or recommendation. 
D)  They are graphical user interfaces that organize and summarize information vital to a user's role and the decisions that the user makes.

Question 4

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.

Accepted Answer

A)  What-if analysis 
B)  Competitor analysis 
C)  Market basket analysis 
D)  Goal seeking analysis 
A)  What-if analysis 
B)  Competitor analysis 
C)  Market basket analysis 
D)  Goal seeking analysis

Question 5

James Wood, who works in the marketing department of the Whistlewoods hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?

Accepted Answer

A)  online analytical processing 
B)  goal seeking analysis 
C)  forecasting analysis 
D)  what-if analysis 
A)  online analytical processing 
B)  goal seeking analysis 
C)  forecasting analysis 
D)  what-if analysis

Question 6

What are the three key types of decision making levels?

Accepted Answer

Business intelligence supports three dif

Question 7

Which of the following holds true of neural nets?

Accepted Answer

A)  They borrow a human's approach by using neural signals instead of digital ones. 
B)  They imitate service robots using neural networks. 
C)  They borrow the brain's approach, using digital signals in place of neural ones. 
D)  They aim to achieve higher productivity by imitating robots in domestic operations. 
A)  They borrow a human's approach by using neural signals instead of digital ones. 
B)  They imitate service robots using neural networks. 
C)  They borrow the brain's approach, using digital signals in place of neural ones. 
D)  They aim to achieve higher productivity by imitating robots in domestic operations.

Question 8

Which of the following is an accurate definition of CAPTCHA?

Accepted Answer

A)  a tool that helps social bots mine user data 
B)  a test that a visitor must pass before registering into a site 
C)  a type of software that tracks user activity on the Internet 
D)  a tool to assign Internet addresses to various users 
A)  a tool that helps social bots mine user data 
B)  a test that a visitor must pass before registering into a site 
C)  a type of software that tracks user activity on the Internet 
D)  a tool to assign Internet addresses to various users

Question 9

Which of the following is an accurate definition of online analytical processing?

Accepted Answer

A)  creating and using offline data by multiple users 
B)  mimicking the reasoning of a human expert to arrive at a decision 
C)  retrieving, examining, and drilling data into specific groups 
D)  examining data from a single, consistent perspective 
A)  creating and using offline data by multiple users 
B)  mimicking the reasoning of a human expert to arrive at a decision 
C)  retrieving, examining, and drilling data into specific groups 
D)  examining data from a single, consistent perspective

Question 10

What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following best describes the term key performance indicator?

Accepted Answer

A)  quantifiable metrics most important to the individual's role and the organization's success 
B)  qualitative metrics to measure growth indicators of a country 
C)  abstract qualitative metrics to measure an individual's role and the organization's success 
D)  abstract qualitative metrics to measure and compare the success of industries 
A)  quantifiable metrics most important to the individual's role and the organization's success 
B)  qualitative metrics to measure growth indicators of a country 
C)  abstract qualitative metrics to measure an individual's role and the organization's success 
D)  abstract qualitative metrics to measure and compare the success of industries

Question 12

Which of the following is an accurate definition of a top-landing page?

Accepted Answer

A)  the number of links on a Web page that directs a user into a related Web site 
B)  the number of entrances to a site for each page 
C)  the number of relevant results thrown up by a search engine 
D)  the number of pages that sponsor ads 
A)  the number of links on a Web page that directs a user into a related Web site 
B)  the number of entrances to a site for each page 
C)  the number of relevant results thrown up by a search engine 
D)  the number of pages that sponsor ads

Question 13

Which of the following best describes an operational-level decision?

Accepted Answer

A)  decisions undertaken at the highest level by leaders of an organization 
B)  mid-level decisions undertaken by managers 
C)  programmed decisions that deal directly with customers 
D)  decisions that impact the entire organization and beyond 
A)  decisions undertaken at the highest level by leaders of an organization 
B)  mid-level decisions undertaken by managers 
C)  programmed decisions that deal directly with customers 
D)  decisions that impact the entire organization and beyond

Question 14

Which of the following is a function of what-if analysis?

Accepted Answer

A)  establishing relationships between many variables and changing some of the variables to see how the others are affected 
B)  establishing relationships between different variables by keeping them constant 
C)  encompassing a variety of statistical techniques that analyze current and historical facts to make predictions about future events 
D)  establishing a target value for a particular metric and telling the program which variable to change to try to reach the goal 
A)  establishing relationships between many variables and changing some of the variables to see how the others are affected 
B)  establishing relationships between different variables by keeping them constant 
C)  encompassing a variety of statistical techniques that analyze current and historical facts to make predictions about future events 
D)  establishing a target value for a particular metric and telling the program which variable to change to try to reach the goal

Question 15

Which of the following best describes an IT dashboard?

Accepted Answer

A)  an interface which monitors every click by visitors entering a site 
B)  an interface which distinguishes and separates the key performance indicators 
C)  a textual user interface that aggregates content from multiple sources on customizable web pages 
D)  a graphical user interface that organizes information vital to a user's role and decisions 
A)  an interface which monitors every click by visitors entering a site 
B)  an interface which distinguishes and separates the key performance indicators 
C)  a textual user interface that aggregates content from multiple sources on customizable web pages 
D)  a graphical user interface that organizes information vital to a user's role and decisions

Question 16

________ refers to how long visitors remain at a particular site.

Accepted Answer

A)  Volatility 
B)  Convergence 
C)  Content adjacency 
D)  Stickiness 
A)  Volatility 
B)  Convergence 
C)  Content adjacency 
D)  Stickiness

Question 17

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

Accepted Answer

A)  Product placement 
B)  Keyword advertising 
C)  Flyposting 
D)  Banner advertising 
A)  Product placement 
B)  Keyword advertising 
C)  Flyposting 
D)  Banner advertising

Question 18

What are the major differences between the key levels of decision making?

Accepted Answer

Operational-level decision making requir

Question 19

Strategic level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

Accepted Answer

A) True 
 B)False

Question 20

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

Accepted Answer

A)  Optimization 
B)  What-if analysis 
C)  Forecasting 
D)  Goal seeking analysis 
A)  Optimization 
B)  What-if analysis 
C)  Forecasting 
D)  Goal seeking analysis

Write a brief note on keyword advertising.

Which of the following best describes tactical-level decisions?

Which of the following statements is true of portals?

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.

What are the three key types of decision making levels?

Which of the following holds true of neural nets?

Which of the following is an accurate definition of CAPTCHA?

Which of the following is an accurate definition of online analytical processing?

What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.

Which of the following best describes the term key performance indicator?

Which of the following is an accurate definition of a top-landing page?

Which of the following best describes an operational-level decision?

Which of the following is a function of what-if analysis?

Which of the following best describes an IT dashboard?

________ refers to how long visitors remain at a particular site.

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

What are the major differences between the key levels of decision making?

Strategic level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

Information Systems and People

Systems Development and Procurement

Project Management and Strategic Planning

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Managing Information Resources with Databases

Information Systems for the Enterprise

The Web and E-Commerce

Ethics, Privacy, and Security

Collaborating with Technology

Knowledge Management and E-Learning

Filters

Exam 7: Business Intelligence and Decision Support

Write a brief note on keyword advertising.

Which of the following best describes tactical-level decisions?

Which of the following statements is true of portals?

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.

What are the three key types of decision making levels?

Which of the following holds true of neural nets?

Which of the following is an accurate definition of CAPTCHA?

Which of the following is an accurate definition of online analytical processing?

What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.

Which of the following best describes the term key performance indicator?

Which of the following is an accurate definition of a top-landing page?

Which of the following best describes an operational-level decision?

Which of the following is a function of what-if analysis?

Which of the following best describes an IT dashboard?

________ refers to how long visitors remain at a particular site.

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

What are the major differences between the key levels of decision making?

Strategic level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

Information Systems and People

Systems Development and Procurement

Project Management and Strategic Planning

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Managing Information Resources with Databases

Information Systems for the Enterprise

The Web and E-Commerce

Ethics, Privacy, and Security

Collaborating with Technology

Knowledge Management and E-Learning

Filters