Question 1

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Accepted Answer

A)  cost per impression 
B)  cost per clickthrough 
C)  cost per conversion 
D)  cost per acquisition 
A)  cost per impression 
B)  cost per clickthrough 
C)  cost per conversion 
D)  cost per acquisition

Question 2

Which of the following statements is true of clickstream data?

Accepted Answer

A)  It indicates clicks made by visitors who could not access the site. 
B)  It indicates clicks made by every visitor in a site. 
C)  It indicates the total number of links to a site shown in search engine results. 
D)  It indicates the transfer of data from one Web site to another. 
A)  It indicates clicks made by visitors who could not access the site. 
B)  It indicates clicks made by every visitor in a site. 
C)  It indicates the total number of links to a site shown in search engine results. 
D)  It indicates the transfer of data from one Web site to another.

Question 3

Discuss the purpose of neural nets and their functions.

Accepted Answer

Neural networks attempt to mimic the way

Question 4

The term ________ refers to quantifiable metrics used to evaluate an organization or an individual's success in a particular activity in which it is engaged.

Accepted Answer

A)  dashboards 
B)  key performance indicators 
C)  mashups 
D)  portal 
A)  dashboards 
B)  key performance indicators 
C)  mashups 
D)  portal

Question 5

________ decisions affect the organization and beyond and are guided by the leadership of the organization towards a long-term strategy.

Accepted Answer

A)  Strategic 
B)  Tactical 
C)  Operational 
D)  Specific 
A)  Strategic 
B)  Tactical 
C)  Operational 
D)  Specific

Question 6

The term ________ refers to every single click by every visitor, along with associated data revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

Accepted Answer

A)  packet data 
B)  Internet traffic 
C)  keystroke log 
D)  clickstream data 
A)  packet data 
B)  Internet traffic 
C)  keystroke log 
D)  clickstream data

Question 7

What is text mining and how does it work?

Accepted Answer

Text mining, a variation of data mining,

Question 8

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

Accepted Answer

A)  Churn rate 
B)  Attrition rate 
C)  Bounce rate 
D)  Attach rate 
A)  Churn rate 
B)  Attrition rate 
C)  Bounce rate 
D)  Attach rate

Question 9

Stickiness refers to how frequently users move from one related site to another.

Accepted Answer

A) True 
 B)False

Question 10

Clara Thomas is an employee at the Citizens Bank, the largest bank in Texas. What type of decisions will she undertake if her responsibilities include receiving customer queries, fixing appointments for sales representatives of the bank, and tracking potential clients through call records?

Accepted Answer

A)  strategic decisions 
B)  tactical decisions 
C)  operational decisions 
D)  directional decisions 
A)  strategic decisions 
B)  tactical decisions 
C)  operational decisions 
D)  directional decisions

Question 11

Which level of decision making does the executive information system support?

Accepted Answer

A)  operational 
B)  strategic 
C)  tactical 
D)  specific 
A)  operational 
B)  strategic 
C)  tactical 
D)  specific

Question 12

Companies use intelligent agents to extract useful business intelligence from private inaccessible Web sites.

Accepted Answer

A) True 
 B)False

Question 13

Sam Reid is a web designer at a publishing firm in Minnesota where he is currently using a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on its public website. Which of the following is he using to bring together all this information from multiple internal and external sources onto the company's customizable web pages?

Accepted Answer

A)  mashup 
B)  portal 
C)  dashboard 
D)  pixel 
A)  mashup 
B)  portal 
C)  dashboard 
D)  pixel

Question 14

Johanna wishes to enrol for Freemail!'s email service. Which of the following would best help Freemail! establish that Johanna is not a software bot?

Accepted Answer

A)  enter a sequence of letters and numbers from an image 
B)  provide her contact details and Social Security Number 
C)  upload her photo and provide visible identification marks 
D)  provide an alternative email address 
A)  enter a sequence of letters and numbers from an image 
B)  provide her contact details and Social Security Number 
C)  upload her photo and provide visible identification marks 
D)  provide an alternative email address

Question 15

The process of understanding trends and patterns within the business intelligence that a firm has collected is known as ________.

Accepted Answer

A)  multiprocessing 
B)  visualization 
C)  distributed computing 
D)  data mining 
A)  multiprocessing 
B)  visualization 
C)  distributed computing 
D)  data mining

Question 16

The term ________ refers to an approach to aggregating content from internal and external sources on customizable web pages that relies on Web 2.0 technologies.

Accepted Answer

A)  mashup 
B)  neural network 
C)  expert system 
D)  portal 
A)  mashup 
B)  neural network 
C)  expert system 
D)  portal

Question 17

Why are distinctions between management and executive information systems difficult to make?

Accepted Answer

A)  The systems always have identical time horizons. 
B)  The vast difference in the fields of application for these information systems renders any comparison between them inconsequential. 
C)  The systems offer retrieval capabilities that people cannot customize to their decision making needs. 
D)  The systems often have similar functionality. 
A)  The systems always have identical time horizons. 
B)  The vast difference in the fields of application for these information systems renders any comparison between them inconsequential. 
C)  The systems offer retrieval capabilities that people cannot customize to their decision making needs. 
D)  The systems often have similar functionality.

Question 18

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.

Accepted Answer

A)  operational level 
B)  directional level 
C)  strategic level 
D)  tactical level 
A)  operational level 
B)  directional level 
C)  strategic level 
D)  tactical level

Question 19

Escapade Holidays is a travel house in New Jersey which recently created a website to attract travel clientele for the company. It is vital that the company is able to track time spent on each page by visitors, which will help them understand destinations and offers the customers are interested in. Which of the following will best help them understand customer behavior patterns as well as the URL the visitor just left?

Accepted Answer

A)  real-time data 
B)  keystroke logging 
C)  clickstream data 
D)  mangled packets 
A)  real-time data 
B)  keystroke logging 
C)  clickstream data 
D)  mangled packets

Question 20

Discuss how expert systems function and the challenges faced by developers in building it.

Accepted Answer

An expert system mimics the reasoning of

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Which of the following statements is true of clickstream data?

Discuss the purpose of neural nets and their functions.

The term ________ refers to quantifiable metrics used to evaluate an organization or an individual's success in a particular activity in which it is engaged.

________ decisions affect the organization and beyond and are guided by the leadership of the organization towards a long-term strategy.

The term ________ refers to every single click by every visitor, along with associated data revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

What is text mining and how does it work?

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

Stickiness refers to how frequently users move from one related site to another.

Clara Thomas is an employee at the Citizens Bank, the largest bank in Texas. What type of decisions will she undertake if her responsibilities include receiving customer queries, fixing appointments for sales representatives of the bank, and tracking potential clients through call records?

Which level of decision making does the executive information system support?

Companies use intelligent agents to extract useful business intelligence from private inaccessible Web sites.

Johanna wishes to enrol for Freemail!'s email service. Which of the following would best help Freemail! establish that Johanna is not a software bot?

The process of understanding trends and patterns within the business intelligence that a firm has collected is known as ________.

The term ________ refers to an approach to aggregating content from internal and external sources on customizable web pages that relies on Web 2.0 technologies.

Why are distinctions between management and executive information systems difficult to make?

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.

Discuss how expert systems function and the challenges faced by developers in building it.

Information Systems and People

Systems Development and Procurement

Project Management and Strategic Planning

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Managing Information Resources with Databases

Information Systems for the Enterprise

The Web and E-Commerce

Ethics, Privacy, and Security

Collaborating with Technology

Knowledge Management and E-Learning

Filters

Exam 7: Business Intelligence and Decision Support

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Which of the following statements is true of clickstream data?

Discuss the purpose of neural nets and their functions.

The term ________ refers to quantifiable metrics used to evaluate an organization or an individual's success in a particular activity in which it is engaged.

________ decisions affect the organization and beyond and are guided by the leadership of the organization towards a long-term strategy.

The term ________ refers to every single click by every visitor, along with associated data revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

What is text mining and how does it work?

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

Stickiness refers to how frequently users move from one related site to another.

Clara Thomas is an employee at the Citizens Bank, the largest bank in Texas. What type of decisions will she undertake if her responsibilities include receiving customer queries, fixing appointments for sales representatives of the bank, and tracking potential clients through call records?

Which level of decision making does the executive information system support?

Companies use intelligent agents to extract useful business intelligence from private inaccessible Web sites.

Johanna wishes to enrol for Freemail!'s email service. Which of the following would best help Freemail! establish that Johanna is not a software bot?

The process of understanding trends and patterns within the business intelligence that a firm has collected is known as ________.

The term ________ refers to an approach to aggregating content from internal and external sources on customizable web pages that relies on Web 2.0 technologies.

Why are distinctions between management and executive information systems difficult to make?

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.

Discuss how expert systems function and the challenges faced by developers in building it.

Information Systems and People

Systems Development and Procurement

Project Management and Strategic Planning

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Managing Information Resources with Databases

Information Systems for the Enterprise

The Web and E-Commerce

Ethics, Privacy, and Security

Collaborating with Technology

Knowledge Management and E-Learning

Filters