Exam 4: Data Collection and Sampling Methods

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A sample consisting of firms or persons who have engaged in a specific behavior or activity are said to be taken from a compiled list.

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In evaluating experiments,two kinds of validity must be considered: internal and external.

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A marketing research firm divides the population of a state into geographic areas,as shown on the diagram below. A marketing research firm divides the population of a state into geographic areas,as shown on the diagram below.   What type of sample are they taking? How will they select the sample? What type of sample are they taking? How will they select the sample?

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Bias is a type of error that can occur because a sample has been taken rather than a census.

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Regarding causal studies,it should be pointed out that statistical techniques alone can prove causality.

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The ____________________ is a method in which a moderator leads a small-group discussion about a topic and the client watches and listens from behind a one-way mirror.

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____________________ validity asks whether the results of an experiment can be generalized to other people or settings.

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Briefly,what kind of information does the U.S.Department of Commerce provide in its Census of Population?

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What is data warehouse?

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Which of the following statements describe secondary external data?

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Which of the following is an example of nonsampling errors?

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Which of the following variables probably could be measured in an observational study of airline travelers?

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Response error can occur when an individual fails to return a questionnaire.

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Briefly,what kind of information does the U.S.Department of Commerce provide in its Census of Housing?

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In experiments,the purpose is to identify ____________________ and ____________________ relationships between variables.

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A manufacturer is introducing a new scientific calculator and wishes to conduct a test of its ease of use.He selects a group of University math majors for his experiment.This is an example of which type of nonprobability sampling?

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Which of the following statements is not true?

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Which of the following is a nonprobability sample?

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When every possible sample of size n has the same chance of being selected,this is called:

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Questionnaires should be pretested by personally administering them to a small number of persons who are similar to the eventual sample members.

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