Exam 4: Forms of Business Ownership

A retailer is an organization that sells to consumers.

Brand loyalty refers to the combination of factors that people associate with a given brand name.

Segmentation of a market by income is a type of demographic segmentation.

IMC is a way of thinking about promotion that combines all the promotional tools and more into one comprehensive and unified promotional strategy.

Selecting which groups an organization can serve profitably is called __________ marketing.

The consumer decision making process has four steps.

Department stores are most likely to have higher regular prices but then have many special sales during which the prices are lowered.These department stores are most likely using a __________ pricing strategy.

A(n)__________ consists of the whole set of marketing intermediaries,such as agents,brokers,wholesalers and retailers,that join together to transport and store goods in their path from producers to consumers.

Which of the following is part of IMC?

Hyundai targets consumers between ages 18 and 34 to compete with Honda.This is an example of geographic segmentation.

Merchandise such as music,toys and health and beauty aids,packaged in displays is most likely sold by:

A wholesaler is a marketing intermediary that sells to consumers.

B2B marketers include manufacturers,retailers and the government.

There are five major ways in which retailers compete for the consumer's dollar.

__________ is the creation of real or perceived product differences.

What are the components of the promotional mix?

List the Goals of packaging.

Targeting smaller but profitable market segments and designing or finding products and services for them is called niche marketing.

Merchant wholesalers are independently owned firms that take no title to the goods they handle.

Sales promotion is one part of the promotional mix.