Exam 4: Forms of Business Ownership

__________ is the process of planning and executing the conception,pricing,promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.

(Multiple Choice)

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Question 61

To discourage competitors from entering with a similar product and to attract more customers,a firm would most likely use __________ pricing.

(Short Answer)

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Question 62

When a manufacturer of HDTVs decides to set the price high to recover the costs of developing the sets while there's little competition,it is using a __________ pricing strategy.

(Short Answer)

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Question 63

__________ tend to handle bulky products such as coal,lumber and chemicals.

(Short Answer)

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Question 64

Define market segmentation and explain three of the methods marketers use to segment the market.

(Essay)

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Question 65

Market __________ is the process of dividing the total market into several groups whose members have similar characteristics.

(Short Answer)

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Question 66

Marketing intermediaries are organizations that assist in moving goods and services from producers to business and consumer users.

(True/False)

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Question 67

Targeting smaller but profitable market segments and designing or finding products and services for them is called:

(Multiple Choice)

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Question 68

The combination of promotional tools an organization uses is called its:

(Multiple Choice)

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Question 69

The break-even point is how many units of a product would have to be sold in order to make neither a profit nor a loss.

(True/False)

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Question 70

__________ is a formal method for uniting all the promotional efforts of an organization to make them more consistent with each other and more responsive to the organization's customers and stakeholders.

(Multiple Choice)

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Question 71

A(n)__________ is an independently owned firm that takes title to the goods it handles.

(Multiple Choice)

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Question 72

Integrated marketing communication is a formal method for uniting all the promotional efforts of an organization to make them more consistent with each other and more responsive to the organization's customers and other stakeholders.

(True/False)

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Question 73

Market research is the analysis of markets to determine opportunities and challenges and to find the information needed to make good marketing decisions.

(True/False)

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Question 74

Personal selling is the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities.

(True/False)

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Question 75

One of marketing's 4 Ps is place,which refers to where advertising is bought to support a product.

(True/False)

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Question 76

Product placement refers to paying to put products into TV shows and movies where they will be seen.

(True/False)

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Question 77

Showing 61 - 77 of 77

__________ is the process of planning and executing the conception,pricing,promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.

To discourage competitors from entering with a similar product and to attract more customers,a firm would most likely use __________ pricing.

When a manufacturer of HDTVs decides to set the price high to recover the costs of developing the sets while there's little competition,it is using a __________ pricing strategy.

__________ tend to handle bulky products such as coal,lumber and chemicals.

Define market segmentation and explain three of the methods marketers use to segment the market.

Market __________ is the process of dividing the total market into several groups whose members have similar characteristics.

Marketing intermediaries are organizations that assist in moving goods and services from producers to business and consumer users.

Targeting smaller but profitable market segments and designing or finding products and services for them is called:

The combination of promotional tools an organization uses is called its:

The break-even point is how many units of a product would have to be sold in order to make neither a profit nor a loss.

__________ is a formal method for uniting all the promotional efforts of an organization to make them more consistent with each other and more responsive to the organization's customers and stakeholders.

A(n)__________ is an independently owned firm that takes title to the goods it handles.

Integrated marketing communication is a formal method for uniting all the promotional efforts of an organization to make them more consistent with each other and more responsive to the organization's customers and other stakeholders.

Market research is the analysis of markets to determine opportunities and challenges and to find the information needed to make good marketing decisions.

Personal selling is the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities.

One of marketing's 4 Ps is place,which refers to where advertising is bought to support a product.

Product placement refers to paying to put products into TV shows and movies where they will be seen.

Introduction

Making Ethical Decisions and Managing a Socially Responsible Business

Competing in the Global Marketplace

Entrepreneurship: Starting and Managing Your Own Business

Management and Leadership in Todays Organizations

Designing Organizational Structures

Managing Human Resources and Labor Relations

Motivating Employees

Achieving World-Class Operations Management

Creating Products and Pricing Strategies to Meet Customers Needs

Distributing and Promoting Products and Services

Using Technology to Manage Information Lf-Test Scoring Guidelines

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