Question 1

The total product offer consists of everything that consumers evaluate when deciding whether to purchase a good or service.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a potential component of a total product offer?

Accepted Answer

A)  Brand name 
B)  Convenience 
C)  Guarantee 
D)  All of the responses are correct 
A)  Brand name 
B)  Convenience 
C)  Guarantee 
D)  All of the responses are correct

Question 3

The __________ consists of everything that consumers evaluate when deciding whether to purchase a good or service.

Accepted Answer

A)  Product line 
B)  Product mix 
C)  Total product offer 
D)  Product life cycle 
A)  Product line 
B)  Product mix 
C)  Total product offer 
D)  Product life cycle

Question 4

List the five major ways in which retailers compete for the consumer's dollar.

Accepted Answer

Price,Serv

Question 5

Dividing the market by geographic area is called demographic segmentation.

Accepted Answer

A) True 
 B)False

Question 6

A(n)__________ is a product that a store advertises at or below cost to attract people to the store.

Accepted Answer

The answer of A(n)__________ is a product that a store...

Question 7

Agents/brokers take title to goods they are selling.

Accepted Answer

A) True 
 B)False

Question 8

Marketing research is the analysis of markets to determine opportunities and challenges and to find the information needed to make good marketing decisions.

Accepted Answer

A) True 
 B)False

Question 9

__________ is a marketing strategy with a Goal to keep individual customers over time by offering them new products that exactly meet their requirements.

Accepted Answer

A)  Relationship marketing 
B)  Marketing management 
C)  Niche marketing 
D)  Target marketing 
A)  Relationship marketing 
B)  Marketing management 
C)  Niche marketing 
D)  Target marketing

Question 10

The process of dividing the total market into several groups whose members have similar characteristics is called target marketing.

Accepted Answer

A) True 
 B)False

Question 11

__________ selling is the face-to-face presentation and promotion of goods and services.

Accepted Answer

The answer of __________ selling is the face-to-face presentation and...

Question 12

A category killer refers to stores that offer a wide selection of goods in a specific category at competitive prices.

Accepted Answer

A) True 
 B)False

Question 13

__________ is research that a marketer creates; that is,the marketer implements the collection of the data firsthand.

Accepted Answer

A)  Primary research 
B)  Secondary research 
C)  Unique research 
D)  Firsthand research 
A)  Primary research 
B)  Secondary research 
C)  Unique research 
D)  Firsthand research

Question 14

__________ furnish racks or shelves full of merchandise to retailers,including display products and sell,for all practical purposes,on consignment.

Accepted Answer

The answer of __________ furnish racks or shelves full of...

Question 15

Targeting smaller but profitable market segments and designing or finding products and services for them is called __________ marketing.

Accepted Answer

The answer of Targeting smaller but profitable market segments and...

Question 16

A marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements is called relationship customization.

Accepted Answer

A) True 
 B)False

Question 17

A channel of distribution consists of the whole set of marketing intermediaries that join together to support and store goods in their path from producers to consumers.

Accepted Answer

A) True 
 B)False

Question 18

Marketing is the process of planning and executing the conception,pricing,promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.

Accepted Answer

A) True 
 B)False

Question 19

IMC includes public relations but does not include jingles used in ads.

Accepted Answer

A) True 
 B)False

Question 20

The Coca-Cola that is always on the desk in front of the judges on American Idol is a form of promotion called product __________.

Accepted Answer

The answer of The Coca-Cola that is always on the...

The total product offer consists of everything that consumers evaluate when deciding whether to purchase a good or service.

Which of the following is a potential component of a total product offer?

The __________ consists of everything that consumers evaluate when deciding whether to purchase a good or service.

List the five major ways in which retailers compete for the consumer's dollar.

Dividing the market by geographic area is called demographic segmentation.

A(n)__________ is a product that a store advertises at or below cost to attract people to the store.

Agents/brokers take title to goods they are selling.

Marketing research is the analysis of markets to determine opportunities and challenges and to find the information needed to make good marketing decisions.

__________ is a marketing strategy with a Goal to keep individual customers over time by offering them new products that exactly meet their requirements.

The process of dividing the total market into several groups whose members have similar characteristics is called target marketing.

__________ selling is the face-to-face presentation and promotion of goods and services.

A category killer refers to stores that offer a wide selection of goods in a specific category at competitive prices.

__________ is research that a marketer creates; that is,the marketer implements the collection of the data firsthand.

__________ furnish racks or shelves full of merchandise to retailers,including display products and sell,for all practical purposes,on consignment.

Targeting smaller but profitable market segments and designing or finding products and services for them is called __________ marketing.

A marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements is called relationship customization.

A channel of distribution consists of the whole set of marketing intermediaries that join together to support and store goods in their path from producers to consumers.

Marketing is the process of planning and executing the conception,pricing,promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.

IMC includes public relations but does not include jingles used in ads.

The Coca-Cola that is always on the desk in front of the judges on American Idol is a form of promotion called product __________.

Introduction

Making Ethical Decisions and Managing a Socially Responsible Business

Competing in the Global Marketplace

Entrepreneurship: Starting and Managing Your Own Business

Management and Leadership in Todays Organizations

Designing Organizational Structures

Managing Human Resources and Labor Relations

Motivating Employees

Achieving World-Class Operations Management

Creating Products and Pricing Strategies to Meet Customers Needs

Distributing and Promoting Products and Services

Using Technology to Manage Information Lf-Test Scoring Guidelines

Filters

Exam 4: Forms of Business Ownership

The total product offer consists of everything that consumers evaluate when deciding whether to purchase a good or service.

Which of the following is a potential component of a total product offer?

The __________ consists of everything that consumers evaluate when deciding whether to purchase a good or service.

List the five major ways in which retailers compete for the consumer's dollar.

Dividing the market by geographic area is called demographic segmentation.

A(n)__________ is a product that a store advertises at or below cost to attract people to the store.

Agents/brokers take title to goods they are selling.

Marketing research is the analysis of markets to determine opportunities and challenges and to find the information needed to make good marketing decisions.

__________ is a marketing strategy with a Goal to keep individual customers over time by offering them new products that exactly meet their requirements.

The process of dividing the total market into several groups whose members have similar characteristics is called target marketing.

__________ selling is the face-to-face presentation and promotion of goods and services.

A category killer refers to stores that offer a wide selection of goods in a specific category at competitive prices.

__________ is research that a marketer creates; that is,the marketer implements the collection of the data firsthand.

__________ furnish racks or shelves full of merchandise to retailers,including display products and sell,for all practical purposes,on consignment.

Targeting smaller but profitable market segments and designing or finding products and services for them is called __________ marketing.

A marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements is called relationship customization.

A channel of distribution consists of the whole set of marketing intermediaries that join together to support and store goods in their path from producers to consumers.

Marketing is the process of planning and executing the conception,pricing,promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.

IMC includes public relations but does not include jingles used in ads.

The Coca-Cola that is always on the desk in front of the judges on American Idol is a form of promotion called product __________.

Introduction

Making Ethical Decisions and Managing a Socially Responsible Business

Competing in the Global Marketplace

Entrepreneurship: Starting and Managing Your Own Business

Management and Leadership in Todays Organizations

Designing Organizational Structures

Managing Human Resources and Labor Relations

Motivating Employees

Achieving World-Class Operations Management

Creating Products and Pricing Strategies to Meet Customers Needs

Distributing and Promoting Products and Services

Using Technology to Manage Information Lf-Test Scoring Guidelines

Filters