Exam 16: Pricing Strategy

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Consider three pricing strategies that the firm can pursue: a. optimal two-part tariff pricing; B. perfect price discrimination C. single-price monopoly pricing Of these three strategies, which is most beneficial to society as a whole?

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Are restaurant coupons a form of price discrimination? Why or why not?

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Many firms use odd pricing-charging prices such as $.99 instead of $1.00 and $9.99 instead of $10.00. One reason for this pricing strategy is that consumers will somehow believe that the difference in price appears to be greater than it actually is. Researchers conducted consumer surveys to determine whether this is actually the case. What was the result of these surveys?

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