Exam 13: Monopolistic Competition: the Competitive Model in a More Realistic Setting
Exam 1: Economics: Foundations and Models444 Questions
Exam 2: Trade-Offs, Comparative Advantage, and the Market System498 Questions
Exam 3: Where Prices Come From: the Interaction of Demand and Supply475 Questions
Exam 4: Economic Efficiency, Government Price Setting, and Taxes419 Questions
Exam 5: Externalities, Environmental Policy, and Public Goods266 Questions
Exam 6: Elasticity: the Responsiveness of Demand and Supply295 Questions
Exam 7: The Economics of Health Care334 Questions
Exam 8: Firms, the Stock Market, and Corporate Governance278 Questions
Exam 9: Comparative Advantage and the Gains From International Trade379 Questions
Exam 10: Consumer Choice and Behavioral Economics302 Questions
Exam 11: Technology, Production, and Costs330 Questions
Exam 12: Firms in Perfectly Competitive Markets298 Questions
Exam 13: Monopolistic Competition: the Competitive Model in a More Realistic Setting276 Questions
Exam 14: Oligopoly: Firms in Less Competitive Markets262 Questions
Exam 15: Monopoly and Antitrust Policy271 Questions
Exam 16: Pricing Strategy263 Questions
Exam 17: The Markets for Labor and Other Factors of Production286 Questions
Exam 18: Public Choice, Taxes, and the Distribution of Income258 Questions
Exam 19: GDP: Measuring Total Production and Income266 Questions
Exam 20: Unemployment and Inflation292 Questions
Exam 21: Economic Growth, the Financial System, and Business Cycles257 Questions
Exam 22: Long-Run Economic Growth: Sources and Policies268 Questions
Exam 23: Aggregate Expenditure and Output in the Short Run306 Questions
Exam 24: Aggregate Demand and Aggregate Supply Analysis284 Questions
Exam 25: Money, Banks, and the Federal Reserve System280 Questions
Exam 26: Monetary Policy277 Questions
Exam 27: Fiscal Policy303 Questions
Exam 28: Inflation, Unemployment, and Federal Reserve Policy257 Questions
Exam 29: Macroeconomics in an Open Economy278 Questions
Exam 30: The International Financial System262 Questions
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Nike has used Michael Jordan to create the impression that Air Jordan basketball shoes are superior to any other basketball shoes. Nike is attempting to
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(Multiple Choice)
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Correct Answer:
A
Table 13-4
Table 13-4 lists estimated revenues and costs (per week) for plastic vials (100 vials per box) for the Victoria Biological Supplies Company. Victoria sells plastic vials to university and private research laboratories.
-Refer to Table 13-4. Victoria's profit-maximizing output is where

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(Multiple Choice)
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Correct Answer:
C
Suppose electronic cigarette manufacturer NJOY is successful in establishing a profitable market for e-cigarettes in what is a monopolistically competitive industry. In the long run, NJOY will most likely find it ________ to remain profitable as they face ________ competition in the e-cigarette market.
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Correct Answer:
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Unlike a perfectly competitive firm, for a monopolistically competitive firm
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Table 13-2
Eco Energy is a monopolistically competitive producer of a sports beverage called Power On. Table 13-2 shows the firm's demand and cost schedules.
-Refer to Table 13-2. What is likely to happen to the product's price in the long run?

(Multiple Choice)
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In the long run, if the demand curve of a monopolistically competitive firm is tangent to its average total cost curve, then
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Sparkle, one of many firms in the market for toothpaste, is in long-run equilibrium. Sparkle has a small market share and has been in business for a long time.
a. Identify the market structure in which Sparkle operates. Explain your answer.
b. What is Sparkle's profit or loss? Explain your answer. If you cannot determine the profit or loss, explain what information is missing.
c. Draw a diagram showing Sparkle's demand curve, marginal revenue curve, average total cost curve and marginal cost curve. Label your diagram.
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Which of the following will not happen as a consequence of a monopolistically competitive firm suffering economic losses in the short run?
(Multiple Choice)
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The Jeans Store sells 7 pairs of jeans per day when it charges $100 per pair. It sells 8 pairs of jeans per day at a price of $90 per pair. The marginal revenue of the eighth pair of jeans is
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Firms use two marketing tools to differentiate their products. What are these two tools?
(Multiple Choice)
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If a firm can produce a product at a lower average cost than its competitors, it stands a better chance of earning economic profit.
(True/False)
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Which of the following is not a characteristic of long-run equilibrium in a monopolistically competitive market?
(Multiple Choice)
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Figure 13-10
Figure 13-10 shows cost and demand curves for a monopolistically competitive producer of iced-tea.
-Refer to Figure 13-10 to answer the following questions.
a. What is the profit-maximizing output level?
b. What is the profit-maximizing price?
c. At the profit-maximizing output level, how much profit will be realized?
d. Does this graph most likely represent the long run or the short run? Why?

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One reason Starbucks experienced a decline in sales in the late 2000s is because
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Draw a graph that shows the impact on a firm's profit when it increases spending on advertising and the increased advertising has no effect on the demand for a firm's product.
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Economists agree that a monopolistically competitive market structure
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Although advertising raises the price of a monopolistic competitor's product, it does confer a benefit to consumers. Which of the following is a benefit to consumers?
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If a perfectly competitive firm maximizes short-run profits, its marginal revenue will be positive and less than its price.
(True/False)
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