Exam 14: Sample Size Determination
Exam 1: The Role of Marketing Research in Management Decision Making20 Questions
Exam 1: A: The Role of Marketing Research in Management Decision Making70 Questions
Exam 2: The Marketing Research Industry and Research Ethics20 Questions
Exam 2: A: The Marketing Research Industry and Research Ethics57 Questions
Exam 3: Problem Definition,exploratory Research,and the Research Process20 Questions
Exam 3: A: Problem Definition and the Research Process60 Questions
Exam 4: Secondary Data and Databases20 Questions
Exam 4: A: Secondary Data and Databases57 Questions
Exam 5: Qualitative Research20 Questions
Exam 5: A: Qualitative Research60 Questions
Exam 6: Traditional Survey Research20 Questions
Exam 6: A: Traditional Survey Research48 Questions
Exam 7: Online Marketing Research20 Questions
Exam 7: A: Online Marketing Research40 Questions
Exam 8: Primary Data Collection: Observation20 Questions
Exam 8: A: Primary Data Collection: Observation45 Questions
Exam 9: Primary Data Collection: Experimentation and Test Markets20 Questions
Exam 9: A: Primary Data Collection: Experimentation and Test Markets53 Questions
Exam 10: The Concept of Measurement20 Questions
Exam 10: A: The Concept of Measurement48 Questions
Exam 11: Using Measurement Scales to Build Marketing Effectiveness20 Questions
Exam 11: A: Using Measurement Scales to Build Marketing Effectiveness54 Questions
Exam 12: Questionnaire Design20 Questions
Exam 12: A: Questionnaire Design53 Questions
Exam 13: Basic Sampling Issues20 Questions
Exam 13: A: Basic Sampling Issues50 Questions
Exam 14: Sample Size Determination20 Questions
Exam 14: A: Sample Size Determination47 Questions
Exam 15: Data Processing and Fundamental Data Analysis20 Questions
Exam 15: A: Data Processing and Fundamental Data Analysis55 Questions
Exam 16: Statistical Testing of Differences and Relationships20 Questions
Exam 16: A: Statistical Testing of Differences and Relationships57 Questions
Exam 17: Bivariate Correlation and Regression20 Questions
Exam 17: A: Bivariate Correlation and Regression49 Questions
Exam 18: Multivariate Data Analysis20 Questions
Exam 18: A: Multivariate Data Analysis52 Questions
Exam 19: Communicating the Research Results20 Questions
Exam 19: A: Communicating the Research Results39 Questions
Exam 20: Managing Marketing Research38 Questions
Exam 20: A: Managing Marketing Research20 Questions
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What type of property of the normal distribution states that,for any population,the
Distribution of sample means approaches a normal distribution as sample size increases?
Free
(Multiple Choice)
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Correct Answer:
D
If the mean of a set of scores equals 4,what is the z-score for a score of 2 if the standard
Deviation of the scores equals 0.5?
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(Multiple Choice)
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Correct Answer:
C
All of the following are properties of the normal distribution EXCEPT:
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(Multiple Choice)
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Correct Answer:
B
The size of the population under study is an important part of the formulas for
determining the sample size for a study.
(True/False)
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The budget for a research project frequently is a major factor in setting the sample size
for the research study.
(True/False)
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If z = 1.96,the standard deviation is 2.5,and the error is plus or minus $0.50,what is the
Approximate sample size needed for this study?
(Multiple Choice)
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The range of values within which the population mean is expected to fall is called the:
(Multiple Choice)
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The formula for a z-score equals the score ______ the ________ ,and then ________ the
Standard deviation of the variable.
(Multiple Choice)
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If the standard deviation is 12 and the sample size is 144,what is the standard error of the
Mean?
(Multiple Choice)
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If z = 1.96,the standard deviation is 4.5,and the error is plus or minus $1.75,what is the
Approximate sample size needed for this study?
(Multiple Choice)
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The probability of not making a Type II error is called statistical power.
(True/False)
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In probability samples,the cost of increasing sample size rises on a linear basis.
(True/False)
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If the sample size is greater than 40,and the researcher wants to be 95 percent confident that the population mean lies somewhere in a confidence interval,the population mean will be somewhere between the sample mean ________ 1.96 ________ the ________ .
(Multiple Choice)
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If z = 1.96,the standard deviation is 3.5,and the error is plus or minus $0.25,what is the
Approximate sample size needed for this study?
(Multiple Choice)
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The standard normal distribution has a mean of ________ and a standard deviation of
________.
(Multiple Choice)
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In selecting probability samples,the general relationship is that the ________ the sample
Size,the ________ the sampling error.
(Multiple Choice)
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If the sample size is 25 and the standard deviation is 5,what is the standard error of the
Mean?
(Multiple Choice)
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In selecting probability samples,sampling error ________ at a rate equal to the _______ of the relative _______ in sample size.
(Multiple Choice)
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