Question 1

All of the following are possible threats to internal experimental validity EXCEPT:

Accepted Answer

A) mortality. 
B) external validity. 
C) history. 
D) maturation. 
E) testing effects. 
A) mortality. 
B) external validity. 
C) history. 
D) maturation. 
E) testing effects. B

Question 2

The independent variable that is "manipulated" by the experimenter is called the __________ variable.

Accepted Answer

A) contaminated 
B) isolated 
C) dependent 
D) treatment 
E) randomization 
A) contaminated 
B) isolated 
C) dependent 
D) treatment 
E) randomization D

Question 3

What type of experimental design is the following?
Experimental Group: (R)X O1
Control Group: (R)O2

Accepted Answer

A) Solomon 4 design 
B) One-shot case study 
C) Quasi-experiment 
D) After-only with control group design 
E) Pretest-Posttest Design 
A) Solomon 4 design 
B) One-shot case study 
C) Quasi-experiment 
D) After-only with control group design 
E) Pretest-Posttest Design D

Question 4

If real estate agents in St.Louis are offered the chance to attend a voluntary training session on Missouri State Law,the fact that agents who are having difficulty making enough sales to have sufficient income means that they are more likely to attend these training sessions is an example of which type of extraneous variable?

Accepted Answer

A) Maturation 
B) Testing effects 
C) Selection bias 
D) History 
E) Regression to the Mean 
A) Maturation 
B) Testing effects 
C) Selection bias 
D) History 
E) Regression to the Mean

Question 5

The key factor in making true experimental designs more valid than pre-experimental designs is randomization of the independent variable.

Accepted Answer

A) True 
 B)False

Question 6

How is the dependent variable measured in the following experimental design?
Experimental Group: (R)O1 X O2
Control Group: (R)O3 O4

Accepted Answer

A) O2 - O4 
B) O4 - O3 
C) (O2 - O1)─ (O4 - O3) 
D) O2 - O1 
E) O1 - O3 
A) O2 - O4 
B) O4 - O3 
C) (O2 - O1)─ (O4 - O3) 
D) O2 - O1 
E) O1 - O3

Question 7

The extent to which test market results can be used to estimate market share in states other than the ones in which the test market took place is the fundamental question in external validity.

Accepted Answer

A) True 
 B)False

Question 8

In an experiment,the variable that the researcher measures to determine the effect of the change in the independent variable can be any of the following EXCEPT the _________________ variable.

Accepted Answer

A) market share 
B) profit 
C) unit sales 
D) price 
E) brand loyalty 
A) market share 
B) profit 
C) unit sales 
D) price 
E) brand loyalty

Question 9

When Wendy's tracks the profits of its "single hamburger" versus a test market result of a new product (a hot dog)to determine the impact on profits of adding the hot dog to the menu,Wendy's is testing for a(n):

Accepted Answer

A) quasi-effect. 
B) contamination effect. 
C) multiple time-series effect. 
D) cannibalization rate. 
E) one-shot effect. 
A) quasi-effect. 
B) contamination effect. 
C) multiple time-series effect. 
D) cannibalization rate. 
E) one-shot effect.

Question 10

A test market study is a type of:

Accepted Answer

A) laboratory experiment. 
B) virtual shopping study. 
C) maturation study. 
D) field experiment. 
E) descriptive study. 
A) laboratory experiment. 
B) virtual shopping study. 
C) maturation study. 
D) field experiment. 
E) descriptive study.

Question 11

How is the dependent variable measured in an experiment with the following notation?
O1 X O2

Accepted Answer

A) O2 - O1 
B) O2 x O1 
C) O2 / O1 
D) O2 + O1 
E) O2 
A) O2 - O1 
B) O2 x O1 
C) O2 / O1 
D) O2 + O1 
E) O2

Question 12

Laboratory experiments have greater problems estimating external validity than test market studies.

Accepted Answer

A) True 
 B)False

Question 13

The idea that an interviewer may change his behavior when interviewing respondents in the afternoon because of a fatigue effect is the basis of which extraneous experimental factor?

Accepted Answer

A) Instrument variation 
B) Mortality 
C) Testing effects 
D) History 
E) Regression to the Mean 
A) Instrument variation 
B) Mortality 
C) Testing effects 
D) History 
E) Regression to the Mean

Question 14

The fact that high school juniors who re-take the Scholastic Aptitude Test (SAT)in their senior year typically achieve scores the second time that are about 50 points higher than the first time they took this test as juniors is an example of which type of extraneous variable?

Accepted Answer

A) Selection bias 
B) Testing effects 
C) Mortality 
D) Instrument variation 
E) History 
A) Selection bias 
B) Testing effects 
C) Mortality 
D) Instrument variation 
E) History

Question 15

What type of experimental design occurs when the approval ratings of the President of the United States are tracked weekly for several weeks both before and after a major speech by the President on national television?

Accepted Answer

A) Pretest-Posttest experimental design 
B) After-only with control group design 
C) Time-series 
D) Solomon 4 design 
E) One-shot case study 
A) Pretest-Posttest experimental design 
B) After-only with control group design 
C) Time-series 
D) Solomon 4 design 
E) One-shot case study

Question 16

Companies frequently attempt to measure the national market share of a new product based on its market share results in a test market study.

Accepted Answer

A) True 
 B)False

Question 17

Which type of experimental design occurs when a Ford dealer offers two free domestic tickets on American Airlines to anyone who buys a new Ford from this dealer in January?

Accepted Answer

A) Before-after with control group design 
B) Solomon 4 design 
C) One-shot case study 
D) After-only with control group design 
E) One-group pretest-posttest design 
A) Before-after with control group design 
B) Solomon 4 design 
C) One-shot case study 
D) After-only with control group design 
E) One-group pretest-posttest design

Question 18

The extent to which the findings of a test market study can be "generalized" to predict sales in the U.S.market is the basic concept underlying the concept of:

Accepted Answer

A) external validity. 
B) internal validity. 
C) the time-series effect. 
D) the history effect. 
E) the maturation effect. 
A) external validity. 
B) internal validity. 
C) the time-series effect. 
D) the history effect. 
E) the maturation effect.

Question 19

In order for an experimenter to attempt to demonstrate causality in an experiment,she can hope to claim that A caused B only when A occurred after B on a time line.

Accepted Answer

A) True 
 B)False

Question 20

In an experiment,the variable that the researcher "manipulates" (i.e. ,changes)is called all of the following EXCEPT the ____________ variable.

Accepted Answer

A) independent 
B) experimental 
C) dependent 
D) treatment 
E) explanatory 
A) independent 
B) experimental 
C) dependent 
D) treatment 
E) explanatory

Exam 9: Primary Data Collection: Experimentation and Test Markets

All of the following are possible threats to internal experimental validity EXCEPT:

The independent variable that is "manipulated" by the experimenter is called the __________ variable.

What type of experimental design is the following? Experimental Group: (R)X O1 Control Group: (R)O2

The key factor in making true experimental designs more valid than pre-experimental designs is randomization of the independent variable.

How is the dependent variable measured in the following experimental design? Experimental Group: (R)O1 X O2 Control Group: (R)O3 O4

The extent to which test market results can be used to estimate market share in states other than the ones in which the test market took place is the fundamental question in external validity.

In an experiment,the variable that the researcher measures to determine the effect of the change in the independent variable can be any of the following EXCEPT the _________________ variable.

When Wendy's tracks the profits of its "single hamburger" versus a test market result of a new product (a hot dog)to determine the impact on profits of adding the hot dog to the menu,Wendy's is testing for a(n):

A test market study is a type of:

How is the dependent variable measured in an experiment with the following notation? O1 X O2

Laboratory experiments have greater problems estimating external validity than test market studies.

The idea that an interviewer may change his behavior when interviewing respondents in the afternoon because of a fatigue effect is the basis of which extraneous experimental factor?

The fact that high school juniors who re-take the Scholastic Aptitude Test (SAT)in their senior year typically achieve scores the second time that are about 50 points higher than the first time they took this test as juniors is an example of which type of extraneous variable?

What type of experimental design occurs when the approval ratings of the President of the United States are tracked weekly for several weeks both before and after a major speech by the President on national television?

Companies frequently attempt to measure the national market share of a new product based on its market share results in a test market study.

Which type of experimental design occurs when a Ford dealer offers two free domestic tickets on American Airlines to anyone who buys a new Ford from this dealer in January?

The extent to which the findings of a test market study can be "generalized" to predict sales in the U.S.market is the basic concept underlying the concept of:

In order for an experimenter to attempt to demonstrate causality in an experiment,she can hope to claim that A caused B only when A occurred after B on a time line.

In an experiment,the variable that the researcher "manipulates" (i.e. ,changes)is called all of the following EXCEPT the ____________ variable.

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

Filters

What type of experimental design is the following? Experimental Group: (R)X O₁ Control Group: (R)O₂

How is the dependent variable measured in the following experimental design? Experimental Group: (R)O₁ X O₂ Control Group: (R)O₃ O₄

How is the dependent variable measured in an experiment with the following notation? O₁ X O₂