Question 1

The entire group of people about whom the researcher wants to obtain information in a marketing research study is called the:

Accepted Answer

A) area sample. 
B) population. 
C) sampling frame. 
D) convenience sample. 
E) sample. 
A) area sample. 
B) population. 
C) sampling frame. 
D) convenience sample. 
E) sample. B

Question 2

In systematic sampling,the skip interval equals the population size ________ the desired
Sample size.

Accepted Answer

A) squared,then subtracted from 
B) divided by 
C) times 
D) plus 
E) minus 
A) squared,then subtracted from 
B) divided by 
C) times 
D) plus 
E) minus B

Question 3

If the population has 3,000 people in it and the desired sample size if 600 people,the
Probability of a sample element being selected is about:

Accepted Answer

A) 0.20. 
B) 0.30. 
C) 0.40. 
D) 0.50. 
E) 0.60. 
A) 0.20. 
B) 0.30. 
C) 0.40. 
D) 0.50. 
E) 0.60. A

Question 4

In simple random sampling,the probability of a sample element being selected for the
Sample equals the desired sample size ________ the population size.

Accepted Answer

A) plus 
B) minus 
C) divided by 
D) squared,then added to 
E) times 
A) plus 
B) minus 
C) divided by 
D) squared,then added to 
E) times

Question 5

Which of the following sampling methods is the best known and most widely used
Probability sampling method in marketing research?

Accepted Answer

A) Systematic sampling 
B) Simple random sampling 
C) Area sampling 
D) Convenience sampling 
E) Multi-stage area sampling 
A) Systematic sampling 
B) Simple random sampling 
C) Area sampling 
D) Convenience sampling 
E) Multi-stage area sampling

Question 6

When a marketing researcher at Procter & Gamble decides to perform a test market for a
New type of shampoo in St.Louis and Kansas City,what type of sampling procedure is being used?

Accepted Answer

A) Judgment sample 
B) Systematic sample 
C) Quota sample 
D) Simple random sample 
E) Convenience sample 
A) Judgment sample 
B) Systematic sample 
C) Quota sample 
D) Simple random sample 
E) Convenience sample

Question 7

The purpose of sampling is to use the results of the sample to estimate some
characteristic of the population from which the sample was drawn.

Accepted Answer

A) True 
 B)False

Question 8

The difference between the sample value and the population value is called the:

Accepted Answer

A) true value. 
B) random sampling error. 
C) design error. 
D) sampling error. 
E) administrative error. 
A) true value. 
B) random sampling error. 
C) design error. 
D) sampling error. 
E) administrative error.

Question 9

In Internet sampling,the interviewing of respondents is essentially volume-insensitive.

Accepted Answer

A) True 
 B)False

Question 10

In a political science study,t he list of registered voters in Webster Groves,Missouri,is
Called the:

Accepted Answer

A) convenience sample. 
B) sample. 
C) multi-stage sample. 
D) area sample. 
E) sampling frame. 
A) convenience sample. 
B) sample. 
C) multi-stage sample. 
D) area sample. 
E) sampling frame.

Question 11

When a marketing researcher wants to interview teenagers between the ages of 16 -19
About what types of music they prefer,and asks the researchers to go to a shopping mall and ask teenagers if they own at least 100 music CDs in order to select her interview sample,and then asks shoppers who qualify for this screening question to suggest the names of two of their male friends who own at least 100 music CDs to see if they want to participate in the study as well,what type of sampling procedure is being used?

Accepted Answer

A) Snowball sample 
B) Multi-stage area sample 
C) Area sample 
D) Systematic sample 
E) Judgment sample 
A) Snowball sample 
B) Multi-stage area sample 
C) Area sample 
D) Systematic sample 
E) Judgment sample

Question 12

The list of people from which the researcher plans to select a sample of potential
Respondents is called the:

Accepted Answer

A) sampling frame. 
B) area sample. 
C) convenience sample. 
D) population. 
E) sample. 
A) sampling frame. 
B) area sample. 
C) convenience sample. 
D) population. 
E) sample.

Question 13

What type of sampling procedure is being used if all of the students in all of the sections
Of undergraduate marketing research at Webster University in St.Louis during fall semester are included in the sample of a research study?

Accepted Answer

A) Systematic sample 
B) Convenience sample 
C) Area sample 
D) Snowball sample 
E) Simple random sample 
A) Systematic sample 
B) Convenience sample 
C) Area sample 
D) Snowball sample 
E) Simple random sample

Question 14

The first step in developing a sampling plan is to:

Accepted Answer

A) identify a sampling frame. 
B) determine the sample size. 
C) define the population of interest. 
D) choose a data-collection method. 
E) decide on an operational procedure for selecting the sample. 
A) identify a sampling frame. 
B) determine the sample size. 
C) define the population of interest. 
D) choose a data-collection method. 
E) decide on an operational procedure for selecting the sample.

Question 15

It is not necessary to select a random starting point as the first step in selecting a
systematic sample.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is the most popular type of cluster sample in marketing research?

Accepted Answer

A) Convenience sample 
B) Simple random sample 
C) Multi-stage area sample 
D) Systematic sample 
E) Area sample 
A) Convenience sample 
B) Simple random sample 
C) Multi-stage area sample 
D) Systematic sample 
E) Area sample

Question 17

When a marketing researcher who is performing an exploratory research study has
Researchers ask people in a shopping mall which brand of television they own and why they purchased that brand,and asks the researchers to survey 10 shoppers who own the RCA brand,15 shoppers who own the Toshiba brand,and 12 shoppers who own the Panasonic brand,what type of sampling procedure is being used?

Accepted Answer

A) Simple random sample 
B) Area sample 
C) Systematic sample 
D) Quota sample 
E) Multi-stage area sample 
A) Simple random sample 
B) Area sample 
C) Systematic sample 
D) Quota sample 
E) Multi-stage area sample

Question 18

Suppose that you wanted to select a stratified random sample of graduate students by
Gender for an in-depth personal interview of 50 students about the curriculum for a Master's degree in Marketing.If the Marketing M.A.program had 200 students enrolled in it,and 60 percent were females and 40 percent were males,how many males would you select from the sampling frame?

Accepted Answer

A) 30 
B) 120 
C) 15 
D) 20 
E) 80 
A) 30 
B) 120 
C) 15 
D) 20 
E) 80

Question 19

A sample includes every member of the population of interest to the researcher.

Accepted Answer

A) True 
 B)False

Question 20

The main advantage of snowball sampling is to reduce the search costs for selecting the
sample or potential respondents.

Accepted Answer

A) True 
 B)False

Exam 13: Basic Sampling Issues

The entire group of people about whom the researcher wants to obtain information in a marketing research study is called the:

In systematic sampling,the skip interval equals the population size ________ the desired Sample size.

If the population has 3,000 people in it and the desired sample size if 600 people,the Probability of a sample element being selected is about:

In simple random sampling,the probability of a sample element being selected for the Sample equals the desired sample size ________ the population size.

Which of the following sampling methods is the best known and most widely used Probability sampling method in marketing research?

When a marketing researcher at Procter & Gamble decides to perform a test market for a New type of shampoo in St.Louis and Kansas City,what type of sampling procedure is being used?

The purpose of sampling is to use the results of the sample to estimate some characteristic of the population from which the sample was drawn.

The difference between the sample value and the population value is called the:

In Internet sampling,the interviewing of respondents is essentially volume-insensitive.

In a political science study,t he list of registered voters in Webster Groves,Missouri,is Called the:

The list of people from which the researcher plans to select a sample of potential Respondents is called the:

What type of sampling procedure is being used if all of the students in all of the sections Of undergraduate marketing research at Webster University in St.Louis during fall semester are included in the sample of a research study?

The first step in developing a sampling plan is to:

It is not necessary to select a random starting point as the first step in selecting a systematic sample.

Which of the following is the most popular type of cluster sample in marketing research?

A sample includes every member of the population of interest to the researcher.

The main advantage of snowball sampling is to reduce the search costs for selecting the sample or potential respondents.

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

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